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PRESSEMITTEILUNGEN

How we communicate the trade fair

Current and previous press releases can be found here.

Final press release: The international fabric fair is full of optimism

  • Positive mood amongst visitors and exhibitors
  • 4% more visitors than last year
  • Sustainability is one of the fair’s dominating themes
...

The radiant, optimistic yellow tone chosen as a trend and guiding colour by MUNICH FABRIC START this season not only conveyed positive energy to visitors and exhibitors alike amidst the ice-cold Munich winter. These also delighted at the increased footfall, trade visitor quality, diverse programme of trend lectures, panel discussions and events and, last but not least, the smooth operations and top-class service over the three days of the exhibition from 31 January to 2 February.

This time some 800 exhibitors from 36 countries presenting their additionals and fabric collections for the 2013 Spring/Summer season on just under 50,000 square metres along with the pleasant, relaxed working atmosphere plus an “all-inclusive” package of trend information, factual discussions and industry get-together attracted some 17,600 visitors to the Isar – 4% over the previous year. In addition to the entire German-speaking fashion industry gathering here twice a year, the proportion of foreign visitors has also seen a continuous rise. Even buyers from Australia made it to Munich all the way from Down Under. Yet trade fair organisers Sebastian and Wolfgang Klinder and Frank Junker were delighted with the quality even more than they were with the quantity of visitors. M,O,C, exhibition halls and the Zenith Hall welcomed names like C&A, H&M and Marks & Spencer to Mustang, Drykorn, Marc O’Polo, Tommy Hilfiger and Mac not forgetting Hugo Boss, Jean Paul Gaultier and Armani. “I am a fan of MUNICH FABRIC START. We are represented with over 50 teamsters here,” said the creative boss of Boss Black, Kevin Lobo.

This year’s motto “Flirt” and the trend colour Lemon Tonic, omnipresent throughout the exhibition halls, reflected the positive mood in the sector And now that raw material prices and related discussions have at last calmed down, a focus on essentials i.e. trends and themes is now possible again. The lavishly designed Colour Forum in the foyer, the trade fair’s colour card as well as the new “Colourcode” with correspondingly dyed trend yarns were all increasingly used as a source of inspiration. Additional information came care of renowned publishers and trend agencies like Mudpie, Trend Union, Peclers Paris and View, pooled in the Trendlab, as well as from a great number of lectures and roundtable discussions held at different locations over the three days of the trade fair. The kick-off event was organised by MUNICH FABRIC START in cooperation with the new trend book Molecule at the Spiegelsalon on the Zenith premises on the first evening of the trade fair. Among others certified psychologist, market researcher and CEO of the market research institute Rheingold, Stephan Grünewald, philosophized very entertainingly on how consumers “work”. He has identified six trends in times of crisis: consumption carnival, the new power to act, bargain hunting, performance increase, the restoration of citizen values and finding refuge in one’s home country and region. In his view consumers are longing for an ideal, carefree world.

That even more consumers will crave for this ideal world and will also be prepared to do something to be a part of it is a hope harboured by fabric producers who are strongly committed to sustainability. With its platforms organicselection, Eco Village and Green Zone MUNICH FABRIC SELECTION once again focused on this the theme that currently moves the complete industry. 500 certified organic fabrics, 100 more than last year, were on show at the Forum organicselection. Sustainability expert Jana Kern, operating in this segment on behalf of the trade fair, reports extremely avid interest not only on the part of young designers but also of major players like H&M and C&A. She notes that fashion aspects now play a greater role in sustainably produced fabrics.

That sustainability alone no longer suffices as a selling point was also unanimously agreed upon by the renowned experts here – including Bowie Miles of Puma and Alberto de Conti who discussed this topic in a relaxed setting in the Blue Zone at the first Sustainability Talks organised in cooperation with Textile Exchange. Only if products are attractive will end users be prepared to spend more on them. “It is key to communicate on value rather than on price. If not you’re lost,” said Marco Lucietti of Isko who added that on average costs – and therefore also prices – were up 20%. But action was now needed due to scarce resources. “The future belongs to the eco movement,” insists Panos Sofianos of Tejidos Royo. He and other denim suppliers – from Italdenim to Uco Raymond –showcased their relevant innovations in the Green Zone of the Zenith Hall. These ranged from new recycling methods through to water and chemical-saving laundry and finishing processes.

The other 60 exhibitors were just as satisfied with the response and the dates of Blue Zone. The Denim Night on the first evening of the trade fair at the hip “Heart” club highlighted how the denim community had found a suitable platform and home in Munich. “The Blue Zone has been a fixture on the agenda of the denim world for years now. This is where to find not only denim but also colour and flat wovens,” said Herman Seidl attending the trade fair for the Bench brand. “We are very happy with the flow and number of visitors. This is a very important trade fair for the European region,” agreed Stefan Schoffer. His company Eurotex presented finished denim products in the new R.M.S. dpt. – Ready Made Solutions. “Nowadays between 60% and 70% of denim brands buy finished pants. Some still select the denim themselves, we do the rest.” Trade fair organiser Sebastian Klinder can imagine extending the new concept to include other segments of the fair over the coming seasons.

Also going down well alongside the main Collections areas and the very well attended Additionals halls was the new Shirtings segment. In Hall 4 renowned suppliers of high-quality shirting fabrics such as Testa, Leggiuno and Brennet presented their new lines using a new, exclusive stand system. “We are convinced of the new concept. It was thoroughly researched and has been perfectly put into practice,” said Gokce Erturk of Bossa Shirtings.

A stylish close to the trade fair was ensured by the impressive atmosphere at the Kesselhaus which was host to the traditional Munich Fabric Night. Some 2000 guests partied here until the wee hours of the morning, exchanging news and views and making appointments for the next MUNICH FABRIC START from 4 to 6 September 2012 in Munich.
08/02/2012

Final press release: Visitor Plus Crowns Kick-Off to Season in Munich

  • 17,700 visitors means 7% increase over previous year’s event
  • Highly satisfied exhibitors, full seminars, great praise from visitors
  • Number of top notch buyers from neighbouring countries rises
  • Fashion sector at MUNICH FABRIC NIGHT opens the Oktoberfest season
...


MUNICH FABRIC START’s popularity continues unabated. Munich’s textile trade fair ended with a further rise of +7%. 17,700 visitors gathered information here on some 1,300 new fabric and additional collections for the 12/13 Autumn/Winter season.  This meant that the new concepts at both the M,O,C, and in the BLUE ZONE not only caught on well but impressively convinced visitors. The proportion of foreign visitors stood at 35%.

Munich has become a firm fixture for more and more buyers and designers, not just from Germany but also from neighbouring countries – a point also noted by new exhibitors like TRC Candiani. This Italian denim mill celebrated its premiere in the BLUE ZONE and talked of the good opportunity provided here in Munich to see their customers again during the season and to present new and further developments to them at this point in time.  Also commenting on this Jacqueline Sefranek, Manager at Mustang Fashionservices, Bogner Jeans, summed up: “It is the right place and the right time. The fair should not be any later but with this schedule suppliers can still showcase good additions to give us new ideas. For the BLUE ZONE we always need an entire day and then another day at the M,O,C, for other fabrics and additionals.”  Visitors appreciate the compact international range from over 800 exhibitors as well as the relaxed, friendly working atmosphere. Furthermore, Germany as Europe’s economic motor is a very important export market for foreign exhibitors. In this context MUNICH FABRIC START plays a key role as a contact exchange for strong German ready-to-wear firms – something yet again proven over these past few days. Exhibitors saw their high expectations of MUNICH FABRIC START being met. They found brands here like Next, Bandolera, Acne, VF Europe, Tommy Hilfiger, M.A.S.I. Company, Romano, Puma Asia, Kuyichi, Mexx Europe, Escada, Hugo Boss, Strellson, Lagerfeld and many more. For the first time now, buyers from France’s “Association Familiale Mulliez” (including companies like 3 Suisse, Décathlon, Phildar, Pimkie, Auchan etc.) also came to Munich.

In general, the fair was one filled with premieres. For the first time, trade journal Textilwirtschaft discussed with experts from the sector. At the same time, the German textile and apparel service provider Freshtex presented the first 3-litre trousers, the German printing firm Textil Fab the first GOTS-certified inkjet print and the agency Lebenskleidung the first GOTS-certified silk from India. Furthermore, the Bavarian textile and fashion association Verband der Textil- und Modeverband extended an invitation to a “Dialog Textil und Mode” (Fashion and Textile Dialogue).

There was great praise for the decision to move the ECO Village and organicselection closer together on the ground floor at the entrance to Hall 4 while the new trend areas of Version 2.1. reflecting the mood of the new season in the M,O,C, foyer together with the elaborately staged Colour Forum also went down very well. The MUNICH FABRIC START trend experts had prepared the colour and trend themes in an expert and informative manner. Together with the other Sample Areas they provided a detailed initial overview of the new fabric, colour and additionals trends. International specialist lectures and trade publishers completed the seasonal information here.
The Oktoberfest held as part of MUNICH FABRIC NIGHT proved a real highlight. Over 2,000 guests from the fashion and textiles sector came together for an evening of enthusiastic partying in the typical Bavarian festive marquee. Food here came of Käfer catering and music from Gerry & Gary Live Band who any seasoned Oktoberfest visitor will also be familiar with from the Käfer-Wies’n marquee. The party proved tremendous fun and boasted an amazing atmosphere.

Trade Fair with Lots of Optimism though Sector Concerns Persist
Lots of feedback from exhibitors ranging from “very satisfied” to “all key customers were here” is evidence of the very good time they had at the fair. Playing a role here was sure to be the fact that the German market with its good growth figures continues to be seen as the motor for European growth. Nevertheless, discussion is needed given the difficult framework conditions. For instance, when talking at the fully subscribed TW debate at the Spiegelsalon on the topic of “Made in Europe?!”Brax Product Manager Karl-Friedrich Schilmann described the situation as “terrible”. Dr. Walter Niedermair, Managing Director of the Italian weaving mill Lanificio Moessmer, also pointed out here that these price rises for raw materials would mean different pricing structures and that an innovative niche existence would in future probably be the “simpler” choice. The issue of fairness now set to become more controversial was also discussed. The allegation that ready-to-wear firms eye ideas up in Europe but have the products produced themselves cheaply in Asia signalises that the question of ethics is being raised more often in everyday business.

The “Green” Shift Continues
A major theme is and remains the ecological approach in the textile and fashion industry. The ECO Village at the new location on the ground floor opposite Hall 4, the neighbouring forum organicselection with its 480 certified fabrics and the GREENZONE in the BLUEZONE have developed into very important sources of information and guidance as part of a new market culture – ones that are used intensively and gratefully. Mathias Braunagel, Director Marketing & Sales at the German textile service provider Freshtex, was very satisfied after two days in the BLUEZONE: “It was a very good trade fair for us. The new product family “Planet Future” with themes like Aquatree and the 3-litre trousers were THE themes of the fair, also because they hold such good water-saving potentials.” IVN Branch Manager Heike Scheuer, who not only gave a talk but also dealt with many enquiries at the ECO Village, looks back in satisfaction and also notes: “A major theme here are alternatives to organic cotton, i.e. woven and knitted fabrics made of linen, hemp and wool. Many visitors specifically asked about bamboo, milk fibre, viscose and nettle, probably because the prices for organic cotton have risen so much.” The lecture was also attended by company representatives from the Otto Group, Kaufhof, Karstadt, KiK and H&M during their trip to the fair.

DETAILORING:

The ranges on display from weaving mills confirmed the trade fair’s “Detailoring” motto. More and more casual fabrics are meeting with perfect tailoring features. Colour, softness as well as hairy fabrics and “rock chic” coatings are moving increasingly into the foreground here.
In evidence in the wool segment alongside high-quality, luxury worsted woollen yarn and luxury woollen blends is more and more casual wool in a carded yarn  look blended with  cotton and acrylic – not just for fashion reasons but also due to rising wool prices. The popularity of wool in fashion is reflected by the many new cotton fabrics that have a soft and emerised touch and feature classic wool patterning. Velvet and cord were also successful, also especially amongst menswear designers. Viscose is one of the season’s winners. It creates a basis for flowing, feminine designs and is also superior to silk in terms of price. Nevertheless, considerably more blends with silk / washable silk have been included in the collections, starting with classic crepe fabrics through to fine poplin also patterned for trousers. All sorts of animal skins remain topical. This also applies for knits and jerseys which are, however, modernised with fleece looks as well as rough, felted variations or laminated high-tech interpretations for that future look. Double face fabrics, by all means in contrasting colours, in all sorts of variations provide exciting themes for half-lined coats. Imitation leather and leather finishes are also worth a mention here now spilling over into the denim segment. Oil and wax finishes make cotton suitable for outdoor wear.
Prints feature across all fabric types, often in single colours or tone-on-tone. Main themes include inspirations from nature in green and brown tones while petering out  of all kinds draw attention here like dégradés and the watercolour patterns we know from summer. New here are multi-coloured graphic designs.

Additionals also join in the “Detailoring” theme. As ever, large buttons are the non plus ultra, especially in natural materials like wood, corozo and metal though also in high-quality imitations boasting the advantage of being easy care or metallic-looking without the weight.

Blue in all its variations remains the top seller in colour terms. This is also noticeable in the yarn cones in seasonal colours at the Colour Forum. Here, too, the blue tones are ahead. In addition, ready-to-wear manufacturers focus on warm brown tones and caramel in combination with wintry corals or intense red tones. Though icy pastels and silver grey also stay in the running.

Thank You!
A very warm thank-you to our sponsors without whom our comprehensive service range would not have been possible. Lenzing supported the extensive Coffee-for-Free operation, Cotton Council International once again ensured a smooth shuttle service between the trade fair and the airport with the Cotton USA airport bus. Nara and ITV took on the task of fitting out the hostesses. SKO also kept body and soul together with solid fare – and the Denimcrew ran a schnapps bar at the Oktoberfest.

The next MUNICH FABRIC START: 31 January – 2 February 2012
15/09/2011

DETAILORING - II: Latest News and Schedule

  • New trends and new TrendLab
  • ‘Green’ areas combine: ECO Village moves to the organicselection forum
  • BLUE ZONE: SUPERSTUDIOS
  • Schedule & services
...

The week after next, the decision-makers and creatives of the world of fashion are already meeting in Munich for the next MUNICHFABRICSTART to launch the 2012/2013 Winter season. For 3 days the focus in the fully occupied M, O, C and in hall 5 is on new trends, technologies and concepts of advertisers, printers, material manufacturers and full-packaging providers.

The starting position is stable, the public mood in Germany is good and yet, this is also a matter of the textile industry choosing a location. Just as we came to terms with the economic and financial crisis, the headlines are exploding with news about the European debt crisis. Is this the next problem? How far-reaching are the upheavals in procurement? How far along is the denim industry with its green revolution? Lectures and panel discussions with over 800 exhibitors from 36 countries provide answers to these questions. Their materials and accessories for high fashion as well as for sophisticated basics, sports and active wear, are the most current the market has to offer in regards to fashion.

New trends and new TrendLab – a lot of inspiration, a lot of information

Radically new trends lay out the themes of the season emotionally, yet intelligibly. The M,O,C foyer, in combination with the newly multi-media supported colour forum for the new colours of the season and the trend collages of the manufacturers, are once again the hub for trend information regarding the 2012/2013 Winter season. As usual, the rooms, hallways and atriums of the exhibition space are divided according to themes, with sample areas and the demonstrations of the exhibitors.

TrendLab: The new TrendLab combines the publishers and trend agencies Nelli Rodi, Mudpie, Trend Union and View in hall 3. In close vicinity are additional trend agencies and publishers, such as UGTI (United Global Trend Information), B+B Media Company (TM, fashion trends, JNC), Stylesight, mode...information, Pantone and TextilWirtschaft. The online trend experts from wgsn.com offer information on trends and are located in Foyer 3. As before, VDMD can be found in hall 1, including lectures and contact people with more information.

ECO Village moves to the organicselection forum

The ECO village is moving downstairs into room K3, next to the main entrance to hall 4 and lecture hall K4 (TRENDVISIONS). It is directly across from the organicselection forum in the foyer of hall 4. This proximity is intended for the ease of visitors and brings these two areas even closer together. The location right next to lecture hall K4 is another advantage for the ECO Village exhibitors and their regular trade lectures. Presented in this year's ECO Village are: the institute for market ecology IMO, the international industry of natural textiles IVN, Made-By, Textile Exchange, bluesign and CERES.

organicselection: the central information pool of the exhibition for certified, organic and sustainable fabrics presents over 400 trendy fabrics by approximately 60 exhibitors. The system of classification characteristic of MUNICHFABRICSTART guarantees a secure, high standard of the supplied fabrics and gives a quick overview of the dimensions of the sustainable approach. For the first time, the denims are also fully integrated, with the development of the GREENZONE, their corresponding forum in the BLUEZONE in hall 5.

BLUEZONE: SUPERSTUDIOS & More

One title, three concepts – SUPERSTUDIOS presents the multi-faceted denim, filters out the most current developments and separates them by theme into three exhibition areas. With currently 57 exhibitors, hall 5 is fully occupied.

Workshop “Manufacturing the Future”: here, the newest trends for the 2012/2013 Autumn/Winter season are shown, supplied by denims, with the colours, gear and styles telling stories of work and knuckling down. The reality charm of this jeanswear stands in contrast to digital worlds of thinking, laser finishing and clean, minimalist looks with an appeal for the future. For the first time, accessory specialists from halls 1 and 2 present their suitable denim and casual trends. Tear-off pads with the most important colour harmonies are provided as trend information that visitors may take with them as a reminder. The same is true for the effective trend samples of threads, provided by the companies GÜTERMANN and MADEIRA.

GREENZONE: For the sake of completeness, it should be pointed out that the new forum, which gives an overview of ecologically oriented and sustainably produced denim articles and sportswear material, is partially based on the organicselection concept of MUNICHFABRICSTART. Besides current trends and pressing questions, essential production and technical factors, such as cotton cultivation, thread application and mixture, as well as finishing processes in the various stages of development are discussed here.

TisT Tomorrow is Today: After the successful launch last season, ten exhibitors will this year present initial developments for the 2013 Spring/Summer season. The TisT stands are easily identified by the massive “TisT totem” towering above the walls. With a total of 57 advertisers, outfitters and full-packaging providers, the 2012/2013 Autumn/Winter season is the focus of attention. The name defines the concept.

E-Last-Lounge: In the E-LAST LOUNGE, powered by Invista, Tejidos Royo (E) in cooperation with Invista presents “E-Last Menstretch,“ a new range of stretch materials with Lycra for menswear. Looking cool is great – looking cool plus performance is even better for many men. Hall 5/B 06.

Take a break

Throughout the entire exhibition area, diverse coffee bars with free coffee are available to you provided this time around by Lenzing. A free lunch will be served, beginning at 1 PM in room K2 (foyer 1), D 111 (atrium 3), E 101 (studio 1) and in studio E/F (secondFLOOR). Next to them, a well-balanced mix of specialty restaurants, from Asian and Italian to regional Bavarian cuisine is available for everyone’s enjoyment.

It’s party time

OKTOBERFEST: You are warmly welcomed to our trade celebration. The kegs are tapped at 6:30 pm on the second evening of the trade fair. In the party tent on the Zenith site, Käfer catering and the Käfer band Gerry and Gary get the party started. ISKO insists on managing the bar.

Press services:

  • The press office: Directly adjacent to the exhibition office (R B 001) in the lobby of M,O,C, room B 009. Here, your press cards and materials are available as well as help with any questions and desired interviews.
  • The press lounge: room to relax and to work – room F 232c, secondFLOOR
  • The press conference: on Wednesday 9.7.2011, 3 PM in room F 230, secondFLOOR
  • More dates can be found in the calendar of events. During the trade fair, the Daily News will keep you abreast of the most current schedule. The exhibition newspaper is available in the lobby of the trade fair. You may also visit our website – www.munichfabricstart.com – or check our facebook page for more information: www.facebook.com/munichfabricstart
  • Visuals: Beginning on the second day of the trade fair, you can find current HD photography on our website www.munichfabricstart.com.
  • Airport shuttle service: The blue shuttle bus from Cotton, USA will again be shuttling back and forth between the M,O,C, entrance hall 3, and terminal 2, point 24. The first bus to MUNICHFABRICSTART starts Tuesday and Wednesday morning from the airport at 9.15 am and runs every 45 minutes.
22/08/2011

DETAILORING - I

  • Continued demand strengthens all trade fair areas and improves the ranges
  • “DETAILORING”: Fashion trends for Autumn/Winter 12/13 zap through genres, eras and cultures
  • New ecology: development of the “green” zone
...

Strong trends, record exhibitor numbers and a flourishing German economy are the best prerequisites for MUNICHFABRICSTART to be held in Munich from 6 to 8 September 2011. With great optimism and creativity this international who’s who of fabric producers, printers, additionals manufacturers and textile service providers are all looking proactively towards the 12/13 winter season. “DETAILORING” is the trend code at MUNICHFABRICSTART. This is also a sign that fashion is approaching a paradigm shift as the high design potential of fabrics and additionals is now forcing other shape and cut design factors into the background.

Counting over 800 registered exhibitors from 36 countries MUNICHFABRICSTART with its trade fair segments COLLECTIONS, BLUEZONE, ADDITIONALS and ASIA SALON is posting a new record in terms of exhibitor numbers. The run on the fair is undiminished. Demand for space and larger stands continues unabated so that the 2nd floor of the M,O,C, is now also full and the exhibition centre fully booked. In the four halls of the M,O,C,, the Atriums and Studios as well as in the BLUEZONE in Hall 5 over 1,300 collections will present the new innovations in textile design – a must-go event for renowned decision-makers and designers in the fashion sector and other creative fields of industry.

Various improvements in range and services ensure visitors a perfect setting for trend research and stress-free sourcing. Alongside the largest COLLECTIONS segment featuring over 500 exhibitors, the ADDITIONALS segment in Halls 1 and 2, for instance, once again showcases 171 of the leading findings producers from throughout the world. A key change here is the new profile of the BLUEZONE bringing together the international denim elite from 6 to 7 September 2011 in Hall 5. Under the heading “Superstudios” the focus here is on denim pure and simple, from the fabric to the findings, from daily business to the vision. Indeed, the BLUEZONE has been setting new standards now since last season. With the launch of the TisT for the denim sector (Tomorrow is Today) the BLUEZONE is clearly geared towards the future.

Another new development are the “green” service sections of the fair meeting with an extremely positive response amongst visitors. At the next event the BLUEZONE in Hall 5 will be networked at the M,O,C, with the organicselection and the ECO Village sections (currently featuring IMO, IVN, bluesign, Textile Exchange, Made-By, Ceres) thereby making it easier to research ecologically perfect and ethically justifiable items in the denim segment.

What’s NEW …: BLUEZONE goes green

The M,O,C, areas organicselection and ECO Village servicing the themes of sustainability and ecology are also now networked with the BLUEZONE in Hall 5. The central info pool in Hall 4 with its trendy, eco-certified fabrics serves as an easy starting point for finding relevant exhibitors at the fair – all backed up by experts and other services. The “Green Zone” provides an overview of ecologically oriented and sustainably produced denim items plus certified denims based on the organicselection concept at MUNICHFABRICSTART. However, the Green Zone has now consciously broadened the strict regulations to include other interesting and market-oriented “green” approaches in the area of denim and flat wovens – so as to meet the different demands of ready-to-wear manufacturers in this area, too.

Featuring 54 of the world’s best denim weaving and finishing operations the BLUEZONE is also fully booked. This new, clearly visionary approach has now also convinced top Italian denim producer Tessitura di Robecchetto Candiani (Denim) featured in Munich for the first time alongside six other new exhibitors. The idea of the BLUEZONE of not just showcasing collections for the current AUTUMN.WINTER 12/13 season but also featuring individual firms’ initial developments for the following season, i. e. SPRING.SUMMER 2013, has proven a real success. The TisT concept is a success across the board and is now being continued.

ASIA ACCESSOIRES

74 companies will be exhibiting the latest from Asian laboratories and textile producers in the ASIA SALON. NEW here is a specially defined Asia Accessories area featuring six selected exhibitors. Eight other firms will offer their full business services in the showrooms.

New Exhibitors

The trade fair as a whole will be enhanced by a total of 65 new exhibitors. These include Italian firms like Tessilgraf (labels), Lanificio Luigi Zanieri (wool), Furpile Idea (skins) and Tessitura di Robecchetto Candiani (denim), France’s Goutarel (lace), Turkey’s cotton specialists Larma Tekstil, printing and finishing operation Ipsan Tekstil plus denim specialists Realteks in the BLUEZONE who are part of the R Group as well as the Turkish sales subsidiary for Arvind, the third largest denim producer in the world. Knits and wovens are featured by the firm Textiles from Lithuania and Textil Fab from Germany. This online fabric printing operation is a GOTS-certified digital print supplier for organic cotton.

Trend Teaser: DETAILORING

Detail and tailoring signalise that expert craftsmanship and attention to detail remain key priorities in jeanswear. This is the basis for the distinctiveness and individuality in fashion. The “de” ultimately refers to the shift in proportions towards looser silhouettes. The result: casual meets tailoring. Nevertheless, fashion again has something instinctive about it. Utopias have a chance again.
Four themes for womenswear and menswear, one for jeanswear and one for kidswear form the trend scenario here.

Empire Me: Fashion caught between understatement and natural opulence. Here Premium Casuals find their place and alongside soft luxury there is still room for touches of glamour. This is ensured by precious metals like gold and copper as well as luxury yarns and skins. Soft basics feature alongside functional and purist garments in a sophisticated, warm colour scheme consisting of grey, cream, copper and gold. Dark blue and petrol look elegant.

You’re welcome: This is all about human warmth as well as that feeling of “coming home” and “winding down” connected with fashion of almost spiritual simplicity. Voluminous yarns, patterns like snowflakes and fulled and naturally dyed fabrics follow the advocates of the green lifestyle. Memories of a mountain retreat are stirred here. Discreet 60s pop and sweet folk pep up the mood. Red-tinged brown, caramel, cool green, rosewood, matt indigo and delicate yellow form a summery colour scheme.

Recovered Instinct: Human instincts count again now. These are animated by rustic felt, lumberjack checks and the most varied of furs and patterns. Trapper and Indian looks go hand in hand here with solid mountaineering wear. Heavy metal influences become all the more important for our urban existence. Colours focus on black, anthracite, dark blue and brown as well as that brightener white.

Zapping: The hippies are established but fashion keeps that 70s humour. This leads to a trend clash of British eccentricity with retro ski touches seasoned with Asian souvenirs. Crepe-like fabrics and bouclés look subliminally sensual. The rise of high-tech trims and other perfectly designed findings fuels zapping between different cultures and styles. The colour scheme comprises orange-tinged red tones, light brown, peacock green, yellow, sand and deep purple.

Werkstatt (BLUEZONE): Craftsmanship 3D style, digital modes of thinking, laser finishing and workwear influences provide jeanswear stamped with a seal of reality. The imperfection remains and functional fragments emerge. Upcycling and ecological finishes thereby change many a brand philosophy. The most varied of blue tones from faded to dark and deep are mixed with a sludgy tone.

Time Traveler (Kids and Youth): Lots of colour, geometric patterns, double faces, padding and 3D prints ensure that fashion for kids is located somewhere between space and the world of cowboys, between vintage and the future. Pink, coral, white, violet, lime, turquoise and taupe are the basis for lively winter fashions.
25/07/2011

E-BLAST-SERVICE

We inform you throughout the year regarding everything that is important to know about the exhibition and our exhibitors. Register now!