{"id":10841,"global_id":"www.munichfabricstart.com\/en\/?id=10841","global_id_lineage":["www.munichfabricstart.com\/en\/?id=10841"],"author":"6","status":"publish","date":"2025-12-22 17:00:53","date_utc":"2025-12-22 16:00:53","modified":"2026-01-15 11:06:36","modified_utc":"2026-01-15 10:06:36","url":"https:\/\/www.munichfabricstart.com\/en\/event\/one-question-one-session-why-do-buyers-love-innovation-but-never-reorder-it\/","rest_url":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/tribe\/events\/v1\/events\/10841","title":"One Question. One Session. | Why do buyers love innovation, but never reorder it?","description":"<p>If your innovative material only works in a pilot, it isn\u2019t a solution. It\u2019s a prototype.<br \/>\nA critical examination of the gap between innovation narratives and purchasing behaviour, and why so many \u201csuccessful\u201d technology developments in fashion never make it past the first order.<\/p>","excerpt":"","slug":"one-question-one-session-why-do-buyers-love-innovation-but-never-reorder-it","image":false,"all_day":false,"start_date":"2026-01-29 14:00:00","start_date_details":{"year":"2026","month":"01","day":"29","hour":"14","minutes":"00","seconds":"00"},"end_date":"2026-01-29 15:00:00","end_date_details":{"year":"2026","month":"01","day":"29","hour":"15","minutes":"00","seconds":"00"},"utc_start_date":"2026-01-29 13:00:00","utc_start_date_details":{"year":"2026","month":"01","day":"29","hour":"13","minutes":"00","seconds":"00"},"utc_end_date":"2026-01-29 14:00:00","utc_end_date_details":{"year":"2026","month":"01","day":"29","hour":"14","minutes":"00","seconds":"00"},"timezone":"Europe\/Berlin","timezone_abbr":"CET","cost":"","cost_details":{"currency_symbol":"\u20ac","currency_code":"USD","currency_position":"prefix","values":[]},"website":"","show_map":true,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[{"name":"Educational Focus Session","slug":"educational-focus-session","term_group":0,"term_taxonomy_id":183,"taxonomy":"tribe_events_cat","description":"","parent":0,"count":3,"filter":"raw","id":183,"urls":{"self":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/tribe\/events\/v1\/categories\/183","collection":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/tribe\/events\/v1\/categories"}}],"tags":[],"venue":{"id":10839,"author":"6","status":"publish","date":"2025-12-22 17:00:41","date_utc":"2025-12-22 16:00:41","modified":"2025-12-22 17:02:08","modified_utc":"2025-12-22 16:02:08","url":"https:\/\/www.munichfabricstart.com\/venue\/speakers-corner-bluezone-hall-2\/","venue":"SPEAKER&#8217;s CORNER &#8211; Hall 2","slug":"speakers-corner-bluezone-hall-2","json_ld":{"@type":"Place","name":"SPEAKER&#8217;s CORNER &#8211; Hall 2","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"www.munichfabricstart.com\/en\/?id=10839","global_id_lineage":["www.munichfabricstart.com\/en\/?id=10839"]},"organizer":[{"id":10836,"author":"6","status":"publish","date":"2025-12-22 16:58:38","date_utc":"2025-12-22 15:58:38","modified":"2026-01-12 11:59:57","modified_utc":"2026-01-12 10:59:57","url":"https:\/\/www.munichfabricstart.com\/en\/speaker\/livia-pinent\/","organizer":"Livia Pinent","description":"<div class=\"ewa-rteLine\">Fashion, Culture &amp; Technology Researcher<\/div>\n<div class=\"ewa-rteLine\"><\/div>","slug":"livia-pinent","image":{"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2025\/12\/Livia-Pinent.jpeg","id":10834,"extension":"jpeg","width":389,"height":389,"filesize":24128,"sizes":{"medium":{"width":300,"height":300,"mime-type":"image\/jpeg","filesize":11652,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2025\/12\/Livia-Pinent-300x300.jpeg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","filesize":4464,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2025\/12\/Livia-Pinent-150x150.jpeg"}}},"website":"https:\/\/www.linkedin.com\/in\/liviapinent\/","json_ld":{"@type":"Person","name":"Livia Pinent","description":"&lt;p&gt;Fashion, Culture &amp; Technology Researcher&lt;\/p&gt;\\n","image":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2025\/12\/Livia-Pinent.jpeg","url":"https:\/\/www.linkedin.com\/in\/liviapinent\/","telephone":"","email":"","sameAs":"https:\/\/www.linkedin.com\/in\/liviapinent\/"},"global_id":"www.munichfabricstart.com\/en\/?id=10836","global_id_lineage":["www.munichfabricstart.com\/en\/?id=10836"]},{"id":4473,"author":"6","status":"publish","date":"2023-01-13 20:15:58","date_utc":"2023-01-13 20:15:58","modified":"2025-07-31 18:02:30","modified_utc":"2025-07-31 16:02:30","url":"https:\/\/www.munichfabricstart.com\/en\/speaker\/muchaneta-ten-napel\/","organizer":"Muchaneta ten Napel","description":"<p>Founder &amp; CEO<\/p>","excerpt":"<p>Shape Innovate<\/p>","slug":"muchaneta-ten-napel","image":{"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-scaled.jpeg","id":10001,"extension":"jpeg","width":2451,"height":2560,"filesize":362350,"sizes":{"medium":{"width":287,"height":300,"mime-type":"image\/jpeg","filesize":34031,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-287x300.jpeg"},"large":{"width":1024,"height":1024,"mime-type":"image\/jpeg","filesize":116847,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-1024x1024.jpeg"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/jpeg","filesize":23156,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-150x150.jpeg"},"medium_large":{"width":768,"height":802,"mime-type":"image\/jpeg","filesize":87997,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-768x802.jpeg"},"1536x1536":{"width":1471,"height":1536,"mime-type":"image\/jpeg","filesize":188056,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-1471x1536.jpeg"},"2048x2048":{"width":1961,"height":2048,"mime-type":"image\/jpeg","filesize":270596,"url":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-1961x2048.jpeg"}},"original_image":"Muchaneta-ten-Napel_NEW.jpeg"},"website":"https:\/\/www.linkedin.com\/in\/muchanetak\/","json_ld":{"@type":"Person","name":"Muchaneta ten Napel","description":"&lt;p&gt;Shape Innovate&lt;\/p&gt;\\n","image":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2023\/01\/Muchaneta-ten-Napel_NEW-scaled.jpeg","url":"https:\/\/www.linkedin.com\/in\/muchanetak\/","telephone":"","email":"","sameAs":"https:\/\/www.linkedin.com\/in\/muchanetak\/"},"global_id":"www.munichfabricstart.com\/en\/?id=4473","global_id_lineage":["www.munichfabricstart.com\/en\/?id=4473"]}],"custom_fields":[],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"One Question. One Session. | Why do buyers love innovation, but never reorder it?","description":"&lt;p&gt;If your innovative material only works in a pilot, it isn\u2019t a solution. It\u2019s a prototype. A critical examination of the gap between innovation narratives and purchasing behaviour, and why [&hellip;]&lt;\/p&gt;\\n","url":"https:\/\/www.munichfabricstart.com\/en\/event\/one-question-one-session-why-do-buyers-love-innovation-but-never-reorder-it\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-01-29T14:00:00+01:00","endDate":"2026-01-29T15:00:00+01:00","location":{"@type":"Place","name":"SPEAKER&#8217;s CORNER &#8211; Hall 2","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Livia Pinent","description":"&lt;p&gt;Fashion, Culture &amp; Technology Researcher&lt;\/p&gt;\\n","image":"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2025\/12\/Livia-Pinent.jpeg","url":"https:\/\/www.linkedin.com\/in\/liviapinent\/","telephone":"","email":"","sameAs":"https:\/\/www.linkedin.com\/in\/liviapinent\/"},"performer":"Organization"}}