{"id":7608,"date":"2026-06-10T10:05:19","date_gmt":"2026-06-10T10:05:19","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/areas\/keyhouse\/"},"modified":"2026-10-01T15:16:38","modified_gmt":"2026-10-01T15:16:38","slug":"keyhouse","status":"publish","type":"area","link":"https:\/\/www.munichfabricstart.com\/en\/areas\/keyhouse\/","title":{"rendered":"Keyhouse"},"content":{"rendered":"\n<div id=\"hero-intro-block_b86327ca674a92166233f191c9156387\" class=\"flex flex-col gap-10 xl:gap-20\">\n\n  <div class=\"flex flex-col\">\n<section class=\"relative isolate flex min-h-[520px] w-full items-center overflow-hidden py-20 text-white md:min-h-[640px] xl:min-h-[736px]\">\n\n                <div class=\"absolute inset-0 -z-10 \" aria-hidden=\"true\">\n        <video class=\"absolute inset-0 h-full w-full object-cover\" playsinline autoplay loop muted  src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/09\/mfs-teaser-keyhouse.mp4\" preload=\"auto\" >\n  <source src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/09\/mfs-teaser-keyhouse.mp4\" type=\"video\/mp4\">\n  Your browser does not support the video tag.<\/video>\n      <\/div>\n              <div class=\"absolute inset-0 -z-10 bg-black\/40\" aria-hidden=\"true\"><\/div>\n      \n  <div class=\"mx-auto flex w-full max-w-[1530px] flex-col gap-10 px-4 md:px-8 xl:px-10 2xl:flex-row 2xl:items-center 2xl:gap-20\">\n\n              <div class=\"w-full 2xl:w-[908px] 2xl:shrink-0\">\n        <h1>\n          Keyhouse        <\/h1>\n      <\/div>\n    \n    \n  <\/div>\n\n<\/section>\n<\/div>\n<section class=\"mx-auto w-full max-w-theme px-4 md:px-8 xl:px-10\">\n    <div class=\"flex flex-col gap-4 xl:flex-row xl:items-center xl:justify-between\">\n          <p class=\"whitespace-nowrap h5\">20 \u2013 22 January 2027<\/p>\n    \n          <span class=\"hidden h-[3px] flex-1 bg-current xl:block\" aria-hidden=\"true\"><\/span>\n    \n          <p class=\"whitespace-nowrap xl:ml-auto h5\">MOC M\u00fcnchen<\/p>\n      <\/div>\n<\/section>\n\n<section class=\"mx-auto w-full max-w-theme px-4 md:px-8 xl:px-10\" data-anchor-group>\n\n  <!-- mobile: select + go -->\n  <div class=\"flex gap-4 md:hidden\">\n    <label class=\"sr-only\" for=\"show-anchor-select\">Helpful links<\/label>\n    <select id=\"show-anchor-select\" data-anchor-select\n      class=\"cta h-16 min-w-0 flex-1 rounded-lg border-[3px] border-theme-accent bg-transparent px-6 font-medium text-theme-accent\">\n      <option value=\"\">Helpful links<\/option>\n              <option value=\"https:\/\/www.munichfabricstart.com\/en\/brand-search\/\">Brand Search<\/option>\n          <\/select>\n    <button type=\"button\" data-anchor-go aria-label=\"Go\"\n      class=\"flex size-16 shrink-0 items-center justify-center rounded-lg bg-theme-accent text-white\">\n      <svg class=\"size-6\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n        <path d=\"M5 12h14M13 6l6 6-6 6\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" \/>\n      <\/svg>\n    <\/button>\n  <\/div>\n\n  <!-- tablet\/desktop: button grid -->\n  <div class=\"hidden gap-4 md:grid md:grid-cols-2 xl:grid-cols-4\">\n          <a href=\"https:\/\/www.munichfabricstart.com\/en\/brand-search\/\"\n                class=\"btn btn--accent-outline\">\n        Brand Search      <\/a>\n      <\/div>\n\n<\/section>\n\n<section class=\"mx-auto flex w-full max-w-theme flex-col gap-8 px-4 md:px-8 xl:px-10\">\n\n      <h2 class=\"h2\">\n      About Keyhouse    <\/h2>\n  \n    <div class=\"flex max-w-[953px] flex-col gap-6\">\n\n          <div class=\"richtext\"><p>KEYHOUSE forms the dynamic heart of the trade fair \u2013 as the connecting element across all areas and a catalyst for exchange, collaboration and creative impetus. This is where progressive providers and global industry leaders showcase groundbreaking innovations, materials and technologies.<br \/>\nInteractive presentations invite visitors to discover forward-looking solutions to key topics: whether circular economy and recycling, traceability, automation, Textile Design 4.0 or material developments.<br \/>\n<strong>Some exhibitors in this area include:<\/strong><\/p>\n<p>ARCHROMA | ASSYST STYLE3D | BRIGHTFIBER TEXTILES | BROTHER INDUSTRIAL | COLORO | FELDE FIBRES | IMPULS | KORNIT DIGITAL | LIVINGUARD TECHNOLOGIES GMBH | MIMBIOSIS | NIL TEXTILE | PLNTMATTER | WHITE PATTERN<\/p>\n<\/div>\n    \n    \n  <\/div>\n  \n<\/section>\n\n<\/div>\n\n\n<section id=\"spacer-block_1f8479b86375d1193388d087e54758a9\" class='h-5 lg:h-10 ' data-block-id='spacer-block_1f8479b86375d1193388d087e54758a9'><\/section>\n\n<section id=\"quote-post-block_51a3397dd92f1cd3cb5c77d184f0ad4f\" class=\"quote-post mx-auto w-full max-w-theme px-4 lg:px-10\">\n  <div class=\"flex flex-col gap-10 lg:flex-row lg:items-start lg:gap-4\">\n\n          <div class=\"flex flex-1\">\n        <div class=\"flex w-full flex-col gap-[10px] py-4 lg:w-3\/4\">\n          <p class=\"font-medium text-theme-24x32 lg:text-theme-64x72\">\u00bbAs a progressive platform at Munich Fabric Start, KEYHOUSE has been paving the way forward for some time, connecting innovators and industries. The innovation hub brings innovators and groundbreaking brands together and successfully gives textile traditionalists a taste of the future. KEYHOUSE is home to superstars of the fashion industry who present technologies, sustainable developments, expert workshops and trend seminars. I would readily describe KEYHOUSE as the \u201cinnovation department\u201d for fashion companies that do not have one.\u00ab<\/p>\n                      <p>Simon Angel, Sustainable Innovations<\/p>\n                  <\/div>\n      <\/div>\n    \n          <div class=\"flex flex-1\">\n        <article class=\"flex w-full flex-col gap-5 lg:flex-row\">\n\n                      <a href=\"https:\/\/www.munichfabricstart.com\/en\/threaded-protocols\/\" class=\"relative w-full overflow-hidden lg:w-1\/2 lg:shrink-0\" style=\"aspect-ratio:2\/3;\">\n              <img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/497-w1200.jpg\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 448px, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/497-w1200.jpg 1200w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/497-w1200-872x581.jpg 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/497-w1200-600x400.jpg 600w\" \/>            <\/a>\n          \n          <div class=\"flex flex-1 flex-col gap-2 lg:self-stretch\">\n                          <time class=\"copy-small\" datetime=\"2026-01-17T10:00:43+00:00\">17\/Jan\/26<\/time>\n            \n            <div class=\"flex flex-col gap-1\">\n              <a href=\"https:\/\/www.munichfabricstart.com\/en\/threaded-protocols\/\">\n                <h3 class=\"font-normal text-theme-32x40 lg:text-theme-48x56\">Threaded Protocols<\/h3>\n              <\/a>\n              <span class=\"copy-small\">Keyhouse \/ Sustainability<\/span>\n                              <p>Threaded Protocols is not a textile innovation in the commercial sense, nor a digital tool disguised as craft. What makes the work distinct is its material investigation into how computational logic originates in textile practice and what is lost when those logics are abstracted into opaque technological systems. <\/p>\n                          <\/div>\n\n            <a href=\"https:\/\/www.munichfabricstart.com\/en\/threaded-protocols\/\" class=\"pt-2 underline text-theme-16x24\">Read more<\/a>\n            <a href=\"https:\/\/www.munichfabricstart.com\/en\/blog\/?topic=keyhouse\" class=\"mt-auto pt-2 underline text-theme-16x24\">View all articles<\/a>\n          <\/div>\n\n        <\/article>\n      <\/div>\n    \n\n  <\/div>\n<\/section>\n\n\n<section id=\"spacer-block_fe330a4f8a75290d2fc29294987aad25\" class='h-16 lg:h-20 ' data-block-id='spacer-block_fe330a4f8a75290d2fc29294987aad25'><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"parent":0,"menu_order":6,"template":"","class_list":["post-7608","area","type-area","status-publish","hentry"],"acf":{"teaser_grid_render_global":true,"teaser_grid_heading":"","teaser_grid_items":null,"news_heading":"News & Blog","news_link_text":"View all articles","news_topics":[],"two_col_heading":"","two_col_style":"default","two_col_disabled":false,"two_col_columns":[{"subtitle":"","title":"","text":"","buttons":null,"footnote":"","disabled":false}],"areas_heading":"","areas_variant":"collapsed","meta_title":"KEYHOUSE: Innovation & Textile Technology | MFS<br\/> <br\/>","meta_description":"KEYHOUSE is the innovation hub of MFS, showcasing new materials, technologies and solutions for the circular economy, traceability and Textile Design 4.0.","meta_image":null,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"tile_title":"Keyhouse","thumbnail":{"media_type":"video","image":null,"video":{"source_type":"select_video_from_library","library":7831,"poster":null,"embed":"","embed_video_options":[],"video_options":["autoplay","loop","muted"]}},"overlay_enabled":false,"overlay_opacity":40,"excerpt":"As an innovation hub for the textile industry, KEYHOUSE showcases pioneering solutions with a high degree of innovation. This interactive space brings together experts in new materials, innovative technologies and digital solutions for the textile supply chain. "},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/area\/7608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/area"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/area"}],"version-history":[{"count":3,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/area\/7608\/revisions"}],"predecessor-version":[{"id":9130,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/area\/7608\/revisions\/9130"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=7608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}