{"id":8680,"date":"2024-09-01T12:55:47","date_gmt":"2024-09-01T12:55:47","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/keyhouse-news-momentum\/"},"modified":"2026-10-05T15:12:12","modified_gmt":"2026-10-05T15:12:12","slug":"keyhouse-news-momentum","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/keyhouse-news-momentum\/","title":{"rendered":"KEYHOUSE \u2013 The Innovation Hub for Tomorrow&#8217;s Fashion"},"content":{"rendered":"\n\n<div id=\"container-block_1939a8cca17c2363e53856237f97ab37\" class=\"mx-auto w-full max-w-theme px-4 lg:px-10\">\n\n  <div class=\"w-full mr-auto max-w-[911px]\">\n\n    <div class=\"acf-innerblocks-container\">\n\n<div id=\"richtext-block_6504aab06f01a7fe2d7e980041bfc3ad\" class=\"richtext\">\n  <p>In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies \u2013 be it in terms of sustainability, circular economy, digitalisation &#038; AI, traceability , textile dyeing or finishing . Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.<\/p>\n<p>KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&amp;A sessions &amp; expert talks by international industry insiders. Be inspired by the wide range of events at <a href=\"https:\/\/www.munichfabricstart.com\/en\/areas\/keyhouse\/\">KEYHOUSE<\/a>.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<div id=\"richtext-block_976b702322eebe8df4a5a5813f0d5388\" class=\"richtext\">\n  <h3>Momentum.<\/h3>\n<p>What is fashion? Fashion is creativity and expressing yourself. That\u2019s beautiful and it gives every one of us a certain identity. It\u2019s made out of fabrics, so to say \u201cresources\u201d. These resources are finite. However, 30% of overproduced clothes are being dumped every year, equating to roughly 5 million tonnes, or 12 kg per person in the EU. To put it in simple terms: This is not beautiful anymore\u2026<\/p>\n<p>To limit these effects and to promote recycling &#038; repair systems, the European Commission has imposed the \u201cEcodesign for Sustainable Products Regulation\u201d (ESPR), which sprung to life on July 18, 2024. This isn\u2019t just another piece of legislation. It\u2019s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU\u2019s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.<\/p>\n<p>Denmark \u2013 H7 KH | K 03 A<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<div id=\"quote-block_ec13e0446b2cd98146ebf9f3330547b8\" class=\"quote flex flex-col gap-[10px]\">\n  <p class=\"font-medium text-theme-24x32 lg:text-theme-32x40\">\u00bbThis isn\u2019t just another piece of legislation. It\u2019s a game-changer for the European market, aimed squarely at making sustainable products the new norm. Think of it as the EU\u2019s bold stride towards a greener future, wrapped up in a robust action plan that redefines how products are designed, used, and recycled.\u00ab<\/p>\n  <\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<figure id=\"media-block_e486c9d04fc7c0f25e8ebc382553ed04\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1510\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1946-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1946-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1946-w1920-872x686.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1946-w1920-600x472.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<div id=\"richtext-block_aede049bc8bd3244cbc126d8873c6329\" class=\"richtext\">\n  <p>What\u2019s the Buzz All About? Picture this: a regulation that goes beyond mere suggestions and instead puts firm rules into play. The ESPR replaces the older Ecodesign Directive 2009\/125\/EC and shakes things up by establishing ecodesign requirements that span almost all physical goods. From your favorite sneakers to that nifty new blender, everything is covered!<\/p>\n<p>Digital Product Passport \u2013 Your Product\u2019s New ID One of the standout features of the ESPR is the Digital Product Passport (DPP). Imagine a digital ID card for products that holds all the relevant details like where it\u2019s from, what it\u2019s made of, and its environmental footprint. This isn\u2019t just a win for transparency; it\u2019s a revolutionary way to keep tabs on sustainability and make sure products play by the green rules.<\/p>\n<p>No More Wasted Potential Here\u2019s a kicker: the ESPR puts an end to the eyebrow-raising practice of destroying unsold textiles and footwear. Now, brands will need to think twice before tossing unsold goods, thanks to a ban that could extend to other products too. And yes, they\u2019ll have to spill the beans on how much they\u2019re discarding every year. Talk about airing your dirty laundry!<\/p>\n<p>Green Public Procurement: Spending Green to Go Green With public authorities in the EU shelling out a cool \u20ac1.8 trillion annually, the ESPR steers these funds towards more sustainable choices. This isn\u2019t just about buying green; it\u2019s about fostering a market where sustainable products are the stars of the show.<\/p>\n<p>What\u2019s Next? The rollout of the ESPR isn\u2019t a sprint but a marathon. Starting with a prioritization exercise and moving through stakeholder consultations and detailed planning, each step is about getting it right\u2014ensuring that every product hitting the market is stepping up its green game.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<div id=\"quote-block_ea0bcc7906b8b3e3a5e89e8f3066c339\" class=\"quote flex flex-col gap-[10px]\">\n  <p class=\"font-medium text-theme-24x32 lg:text-theme-32x40\">\u00bbMomentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands &amp; suppliers ensuring compliance and fostering circular product development.\u00ab<\/p>\n  <\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<div id=\"richtext-block_3d76f56d8a1e4dab44c2138249da38d0\" class=\"richtext\">\n  <p>Which role does Momentum play? Momentum plays a crucial role by providing the technology to create and manage these digital passports for fashion brands &#038; suppliers ensuring compliance and fostering circular product development. The EU DPP is basically \u201cjust\u201d a digital tag that represents the origin &#038; composition of fabrics, eco-footprint information, and repair, recycle, and disassembly options. This data needs to be collected somewhere. Otherwise, it cannot be analyzed and displayed in a validated way. Suppliers of brands are scattered all around the world and the communication takes mostly place through phone calls, Email contact, third parties, PLM systems, etc. Suppliers and brands need to speak the same language to not only comply with current and upcoming directives but also to upgrade their communication flow in a digitized and more efficient way. Momentum builds a self-enabling supplier network that collects ESG product data tied to the actual product. Depending on the data, we validate with twelve validation mechanisms to ensure the correctness of primary entries. In this way, we sensitize suppliers and reduce their operational overhead.<\/p>\n<p>That\u2019s the new beauty and future of fashion: self-expression through garments that are not only stylish but also sustainable. This shift towards accountability at every stage of production is set to transform the industry.<\/p>\n<h3>Visit Momentum. at the KEYHOUSE AT H7 and find further highlights for the upcoming season.<\/h3>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_c22a601ffe21f71a61278b1179e5b35a\" class='h-5 lg:h-10 ' data-block-id='spacer-block_c22a601ffe21f71a61278b1179e5b35a'><\/section>\n\n\n\n<figure id=\"media-block_6751a8e931e3ce9534504c2711a3a8f1\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920-872x345.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920-600x238.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n<\/div>\n\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At KEYHOUSE, Momentum provides the technology to create digital product passports and makes fashion brands and suppliers ready for the EU Ecodesign Regulation ESPR.<\/p>\n","protected":false},"author":3,"featured_media":8681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mfs_topic":[47,91],"class_list":["post-8680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"display_title":"","meta_title":"KEYHOUSE News: Momentum & the Digital Product Passport | MFS","meta_description":"At KEYHOUSE, Momentum supplies the technology for the Digital Product Passport (DPP), preparing fashion brands for the EU Ecodesign Regulation ESPR.","meta_image":null,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"thumbnail":{"media_type":"image","image":8681,"video":{"source_type":"select_video_from_library","library":null,"poster":null,"embed":"","embed_video_options":[],"video_options":[]}},"excerpt":"At KEYHOUSE, Momentum provides the technology to create digital product passports and makes fashion brands and suppliers ready for the EU Ecodesign Regulation ESPR."},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/8680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/comments?post=8680"}],"version-history":[{"count":3,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/8680\/revisions"}],"predecessor-version":[{"id":10705,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/8680\/revisions\/10705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media\/8681"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=8680"}],"wp:term":[{"taxonomy":"mfs_topic","embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/mfs_topic?post=8680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}