{"id":8758,"date":"2024-08-21T14:00:43","date_gmt":"2024-08-21T14:00:43","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/keyhouse-news-archroma\/"},"modified":"2026-10-05T08:10:55","modified_gmt":"2026-10-05T08:10:55","slug":"keyhouse-news-archroma","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/keyhouse-news-archroma\/","title":{"rendered":"KEYHOUSE \u2013 The Innovation Hub For Tomorrow&#8217;s Fashion"},"content":{"rendered":"\n\n<div id=\"container-block_b5d5a8dadbf6bd8e34eecb3100d10161\" class=\"mx-auto w-full max-w-theme px-4 lg:px-10\">\n\n  <div class=\"w-full mr-auto max-w-[911px]\">\n\n    <div class=\"acf-innerblocks-container\">\n\n<div id=\"richtext-block_edb03ffd8ff7b450dd281cb98cea5e08\" class=\"richtext\">\n  <p>In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be showcasing their latest new developments and innovations. On over 1,000 square metres, you will find trend-setting future fabrics and new process technologies \u2013 be it in terms of sustainability, circular economy, digitalisation &#038; AI, traceability , textile dyeing or finishing . Staged as an interactive think tank, future-oriented show cases will be in the spotlight alongside sustainable innovations.<\/p>\n<p>KEYHOUSE is also home to the main lecture forum of MUNICH FABRIC START with exclusive keynotes, panel discussions, trend presentations, Q&#038;A sessions &#038; expert talks by international industry insiders . Be inspired by the wide range of events at KEYHOUSE .<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<figure id=\"media-block_eff728ae2965de3970950dc0e6babb38\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1005\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1933-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1933-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1933-w1920-872x456.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1933-w1920-600x314.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<div id=\"richtext-block_045203ea85d2f1b5ea94a604f44d0279\" class=\"richtext\">\n  <h3>Join Archroma at the keyhouse:<\/h3>\n<p>Game-changing approach delivers planet conscious, trendy denim<\/p>\n<p>In the fast-paced world of denim fashion, Archroma stands as a pioneering force, collaborating with global denim brands and mills to drive the industry towards a greater focus on sustainability, and cater to evolving consumer preferences.<\/p>\n<p>Their latest innovation, DENIM HALO, represents a fresh approach to denim production, blending lower environmental impact with simplicity. This concept introduces an exclusive chemical technology alongside efficient pretreatment and dyeing processes. By superficially dyeing the yarn, DENIM HALO achieves the desired aesthetic while drastically reducing the environmental footprint of denim finishing. This approach eliminates the need for harmful processes such as manual scraping or potassium permanganate spraying. The end result? One of the industry\u2019s most sustainable laser friendly and easy to wash denim, marking a significant stride towards denim that is more planet conscious.<\/p>\n<p>For the classic blue jeans, Archroma\u2019s aniline-free* ( Typically more than 95% lower than current industry standard limits. For further information please refer to The Safe Edge portal.) DENISOL\u00ae PURE INDIGO 30 dyes, boasting up to 40% water savings compared to conventional dyeing and laundry finishing methods. Meanwhile, the DIRESUL\u00ae SMARTDENIM BLUE pre-reduced sulfur dye delivers savings of up to 70%, ensuring a distinctive blue denim look. For black denim enthusiasts, DIRESUL\u00ae EVOLUTION BLACK reduces water usage by up to 56% during dyeing and finishing processes, creating unique wash-down effects with a remarkable 57% reduction in overall environmental impact compared to standard sulfur black in synthesis ( Life Cycle Analysis by Ecoterrae) .<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<div class=\"media-slider w-full min-w-0\"  id=\"media-slider-block_2638174a245337622fc83b94c566b038\">\n\n  \n    <div class=\"swiper w-full min-w-0 max-w-full\" data-media-slider>\n      <div class=\"swiper-wrapper\">\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1066\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1934-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1934-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1934-w1920-872x484.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1934-w1920-600x333.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1073\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1935-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1935-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1935-w1920-872x487.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1935-w1920-600x335.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1079\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1936-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1936-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1936-w1920-872x490.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1936-w1920-600x337.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n              <\/div>\n    <\/div>\n\n    <!-- segmented pagination (Swiper renders one .swiper-pagination-bullet per slide) -->\n    <div class=\"media-slider__pagination swiper-pagination\" aria-hidden=\"true\"><\/div>\n\n  \n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<div id=\"richtext-block_cf2a3d9fbc404b4e48ccc803f21b74a0\" class=\"richtext\">\n  <p>To validate the eco-credentials of their laser-friendly denim fabrics, Archroma collaborates closely with Jeanologia, a global leader in laser technology. The assessments highlight DENIM HALO\u2019s exceptional performance in \u2018Light Sensitive Fabric\u2019 and \u2018Environmental Impact Measurement\u2019 tests, where in both tests, the DENIM HALO application far exceeds the current ring dyeing market standard.<\/p>\n<p>In essence, Archroma\u2019s commitment to innovation and sustainability not only transforms denim manufacturing but also aligns with conscientious consumer demands for more planet conscious fashion choices. Through DENIM HALO and its array of solutions, Archroma continues to shape the future of denim, one garment at a time.<\/p>\n<p>Switzerland \u2013 H7 KH | K12<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<figure id=\"media-block_7c40ff2ba777a4f17dc0607ee6681f90\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1937-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1937-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1937-w1920-872x617.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1937-w1920-600x424.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<div id=\"richtext-block_650cb6b78ad1b8db43ec75ff6f7a3e5d\" class=\"richtext\">\n  <p>Figure 1: Light Sensitive Fabric<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<figure id=\"media-block_2db4e7274f9cf83676066d63b5523eb9\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1938-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1938-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1938-w1920-872x617.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1938-w1920-600x424.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<div id=\"richtext-block_319873adc4ab76595f190e3b75a864c0\" class=\"richtext\">\n  <p>Figure 2: Environmental Impact Measurement<\/p>\n<h3>Visit the KEYHOUSE AT H7 and find the highlights for the upcoming season.<\/h3>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_3013e17f8c8bfe9b2ae03f1982663d58\" class='h-5 lg:h-10 ' data-block-id='spacer-block_3013e17f8c8bfe9b2ae03f1982663d58'><\/section>\n\n\n\n<figure id=\"media-block_092c88291445ff25fdd1931a45bb9b2a\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"760\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920-872x345.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1939-w1920-600x238.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n<\/div>\n\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the atmospheric industrial charm of KEYHOUSE, Hall 7, progressive suppliers and global players from cross-industry sectors will be 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