{"id":9014,"date":"2024-02-13T10:00:37","date_gmt":"2024-02-13T10:00:37","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/cloudwool-sustainable-innovations\/"},"modified":"2026-10-05T08:09:14","modified_gmt":"2026-10-05T08:09:14","slug":"cloudwool-sustainable-innovations","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/cloudwool-sustainable-innovations\/","title":{"rendered":"CLOUDWOOL by MARTIN BRAMBLEY"},"content":{"rendered":"\n\n
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Sustainable Innovation from Local Wool<\/h3>\n

Sustainable Innovations<\/p>\n

Cloudwool<\/a>, presented by Martin Brambley, is an oasis of sustainability in the textile universe, introducing pure, local wool of new quality to the market. The projects name symbolises not just an island in the sky but also the unity of environmentally conscious production and high-quality materials.<\/p>\n

In a time where natural wool is often imported and blended with synthetic fibers, Cloudwool relies on local resources and fights against the neglect of local sheep farmers\u2019 wool. The sustainable angle of Cloudwool emerges from the desire to bring local fibers to the market in new and exciting forms. The 100% local wool, typically considered waste, is transformed into a super-soft and durable fabric through nonwoven technology \u2013 without burdening the environment. Natural, breathable, and comfortable, Cloudwool integrates the natural properties of wool into the material to make it as exceptional as possible.<\/p>\n<\/div>\n\n\n\n\n

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From farm to fabric, Cloudwool relies on local resources, creating a traceable supply chain in collaboration with European sheep farmers. The company pays farmers up to 5 times more than the market price for their wool and produces Cloudwool locally using energy-efficient processes. Together with Cloudwool, you\u2019re not just shaping clothing but also reshaping silhouettes and textures. This isn\u2019t just ordinary wool fabric \u2013 with more personality and far fewer post-processing possibilities, the potential is endless.<\/p>\n

Doppelhaus, the company behind Cloudwool, was founded by Martin Brambley and Yolanda Leask. In a world where sustainable fashion must be affordable, they are committed to creating sustainable materials for a circular, low-carbon fashion industry of the future. Their innovative approach utilizes efficient nonwoven textile production techniques in line with Cradle-to-Cradle principles.<\/p>\n<\/div>\n\n\n\n\n

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In a time where natural wool is often imported and blended with synthetic fibers, Cloudwool relies on local resources and fights against the neglect of local sheep farmers\u2019 wool.<\/p>\n","protected":false},"author":3,"featured_media":9016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mfs_topic":[91,90],"class_list":["post-9014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"display_title":"","meta_title":"Cloudwool by Martin Brambley \u2013 Sustainable Wool | MFS","meta_description":"Cloudwool by Martin Brambley uses nonwoven technology to transform 100% local wool into a super-soft, sustainable fabric.","meta_image":9016,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"thumbnail":{"media_type":"image","image":9016,"video":{"source_type":"select_video_from_library","library":null,"poster":null,"embed":"","embed_video_options":[],"video_options":[]}},"excerpt":"In a time where natural wool is often imported and blended with synthetic fibers, Cloudwool relies on local resources and fights against the neglect of local sheep farmers\u2019 wool."},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/comments?post=9014"}],"version-history":[{"count":2,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9014\/revisions"}],"predecessor-version":[{"id":9102,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9014\/revisions\/9102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media\/9016"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=9014"}],"wp:term":[{"taxonomy":"mfs_topic","embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/mfs_topic?post=9014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}