{"id":9218,"date":"2023-07-15T10:00:28","date_gmt":"2023-07-15T10:00:28","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/bluezone-highlights\/"},"modified":"2026-10-05T15:13:24","modified_gmt":"2026-10-05T15:13:24","slug":"bluezone-highlights","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/bluezone-highlights\/","title":{"rendered":"AMD X Naveena & Transformers Foundation"},"content":{"rendered":"\n\n
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BLUEZONE<\/a> HIGHLIGHTS FOR AUTUMN.WINTER 24\/25<\/p>\n

AMD X Naveena<\/h3>\n

We are born with 5 senses. They accompany us for a lifetime. Let us feel, taste, hear our environment, smell and see what surrounds us. Within 5 Groups of mixed courses from students of Fashion Design (B.A.), Fashion & Design Management ( B.A.)and Fashion Journalism & Communication (B.A.) the students from the Dusseldorf based AMD Akademie f\u00fcr Mode & Design, faculty design of Hochschule Fresenius, analyzed the importance and impact of our senses in context of Denim.<\/p>\n

Why Denim?<\/strong> Because this beautiful and rich material like no other embodies senses and sensuality the best. In times of digitalisation and virtual universes, it is our fabric of choice that symbolizes its human connection the best. Join us on the Blue Zone area in Hall 7 | A 01 and get in touch, hear, feel, smell and also taste what Denim Senses triggers in yourself!<\/p>\n<\/div>\n\n\n\n\n

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The 5 DENIM SENSES are brought to live thanks to the generous support from Naveena Denim Mills who provided the denim fabrics for this project:<\/strong><\/p>\n

The BERRIT I95<\/strong> fabric includes hemp and belongs to Naveena\u2019s CANNA DENIM concept which is made of cottonized and mechanical hemp composition around 20%. It is durable, breathable, anti-bacterial, requires 70% less water comparing to cotton and no pesticides. Plus it growths 3-4 times faster than cotton. KEATON I73<\/strong> combines hemp and Tencel together.<\/p>\n

MORGAN B56<\/strong> includes recycled linen and belongs to Naveena\u2019s LINO+ concept: fabrics with smart linen fiber, created by post industrial waste. They are GRS certified, breathable and moisture wicking.<\/p>\n

VIDIC I81<\/strong>: Includes BioHemp and is part of Naveena\u2019s BIOTECH concept. The mill teamed up with Circular Systems in a unique collaboration that transforms agricultural crop left-overs into scalable, high-value natural fiber denim fashion products with their Agraloop\u2122 technology. BIOTECH fabrics are made with natural fiber derived from CBD hemp crop residue and refined into textile-grade fiber called Agraloop\u2122 BioFibre\u2122. These fabrics are also compliant with the Global Recycled Standard and Organic Blend Content Standard.<\/p>\n

OLITA B91<\/strong> and GLENN B56<\/strong> are part of their RETROTECH concept which is inspired by retro denim heritage and remixing it to modern day living. Retrotech provides wear comfort without sacrificing vintage authentic look. For more comfortable fits, Naveena blended high and lows with stretch resulting in a modern vintage cotton with a stretch blend.<\/p>\n<\/div>\n\n\n\n\n

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