{"id":9233,"date":"2023-06-27T10:00:32","date_gmt":"2023-06-27T10:00:32","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/how-do-we-package-people\/"},"modified":"2026-10-05T09:09:52","modified_gmt":"2026-10-05T09:09:52","slug":"how-do-we-package-people","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/how-do-we-package-people\/","title":{"rendered":"HOW DO WE PACKAGE PEOPLE? \u2013 A RESET IN FASHION"},"content":{"rendered":"\n\n
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A contribution by DMI trend analyst Carl Tillessen about the new essence of existence and fashion<\/p>\n

We were so looking forward to the time after the pandemic and now this: war in Europe, bottlenecks in the energy supply and the highest inflation in 71 years. We all feel like we are out of luck and ill-fated. And that for a very long time.<\/p>\n

Yes, in essence that\u2019s it: \u201cbody and fabric\u201d. JW Anderson sends these two basic ingredients, from which all fashion is created, down the catwalk before he starts his actual show. A naked body and a fresh roll of fabric \u2013 that is the tabula rasa, the blank slate on which fashion can reinvent itself once again. \u201cHow do we package people?\u201d asks JW Anderson, as if all that were completely open-ended again.<\/p>\n

Greta Thunberg speaks for her entire generation when she says, looking back: \u201cWe have become more aware that life is short.\u201d The realisation that our time on earth passes far too quickly is anything but new, but it is particularly relevant for us right now.<\/p>\n

Carolyn Mair, Professor of Fashion Psychology, also observed during the pandemic how consumers \u201crecognise that life is precious, whereas they might previously have taken things for granted. They are seizing the moment.\u201d<\/p>\n<\/div>\n\n\n\n\n

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Summarizing the development, Mark Holgate of Vogue said:<\/p>\n<\/div>\n\n\n\n\n

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\u00bbWe\u2019re heading into a reset, where all the din and clamor and sheer noise of fashion today doesn\u2019t matter a jot if the clothes aren\u2019t exceptional in their thought and craft. In other words: focus on design, not creating distraction!\u00ab<\/p>\n

Mark Holgate, Vogue<\/p>\n <\/div>\n\n\n\n\n

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All this refocusing \u2013 on the essence of fashion, on the material as a starting point, on the product itself \u2013 is reminiscing. This is what fashion is all about right now: taking people on a journey through time to phases of our lives and theirs when we, and everyone around us, were so much more carefree than we are today.<\/p>\n<\/div>\n\n\n\n\n

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DMI Fashion Day Live<\/h2>\n

17 July 2023, 14.00 \u2013 21.00, MOC Munich<\/a>. Get informed and inspired at Munich Fabric Start with DMI<\/a>: you can find out how you can make this work for you in a personal conversation with the DMI analysts at the DMI Lounge in room K1 in front of Hall 1 at Munich Fabric Start.<\/p>\n<\/div>\n\n\n\n\n

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