{"id":9358,"date":"2023-02-16T11:00:40","date_gmt":"2023-02-16T11:00:40","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/lets-get-circular-sustainable-innovations\/"},"modified":"2026-10-05T08:14:18","modified_gmt":"2026-10-05T08:14:18","slug":"lets-get-circular-sustainable-innovations","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/lets-get-circular-sustainable-innovations\/","title":{"rendered":"Let\u2019s get circular"},"content":{"rendered":"\n\n<div id=\"container-block_3e3f66072c83772ff7e42afc270c8016\" class=\"mx-auto w-full max-w-theme px-4 lg:px-10\">\n\n  <div class=\"w-full mr-auto max-w-[911px]\">\n\n    <div class=\"acf-innerblocks-container\">\n\n<div id=\"richtext-block_b9e80a8eba63ce73571552d832e015c5\" class=\"richtext\">\n  <h3>Matter of Fruit by Verena Brom<\/h3>\n<p>Sustainable Innovation<\/p>\n<p>Using existing resources and creating something new from them: What if you didn\u2019t dispose of the leftovers of freshly squeezed juice \u2013 but could create a new material from it? Germany is at the forefront of apple juice consumption, producing up to 200,000 tonnes of pomace per year, solid residues from the pressing process. Instead of reusing them, as has been the case up to now, mainly in biogas plants, for pectin extraction or as animal feed, textile and surface designer Verena Brom has been inspired to develop new material systems for various industries.<\/p>\n<p>The designer studied at the Wei\u00dfensee Art Academy in Berlin. In the project &#8220;<a href=\"https:\/\/a-matter-of-fruit.org\/\">A Matter of Fruit<\/a>&#8220;, she produces various biodegradable films from pomace residues that can be used instead of synthetic material. Visually and characteristically, it can be classified as a paper, plastic or leather alternative, depending on its thickness, and offers potential for different areas of application \u2013 from interior design to the clothing industry. The material is suitable for laser cutting and engraving, but due to its fusibility it can also be welded or pressed into shape. In addition to the films, Verena Brom has developed a printing paste made from apple pomace that further expands the material&#8217;s design possibilities and areas of application.<\/p>\n<p>After the first cycle of use, the material can be returned to the natural loop: For example, it can be turned into a plant pot that biologically decomposes after being potted into the soil. This brings Verena Brohm closer to her goal of using renewable resources \u2013 such as the by-products of the food industry \u2013 and to use design as a tool to optimise material cycles.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_ecb8a1d29a78d7058b2a6faf0be07cb5\" class='h-5 lg:h-10 ' data-block-id='spacer-block_ecb8a1d29a78d7058b2a6faf0be07cb5'><\/section>\n\n\n\n<div class=\"media-slider w-full min-w-0\"  id=\"media-slider-block_56a483a529e0a69370aba75bde602b1e\">\n\n  \n    <div class=\"swiper w-full min-w-0 max-w-full\" data-media-slider>\n      <div class=\"swiper-wrapper\">\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"2354\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/7b1d3299a99ed59d-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/7b1d3299a99ed59d-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/7b1d3299a99ed59d-w1920-872x1069.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/7b1d3299a99ed59d-w1920-600x736.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"2032\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/038fefed2491ddf5-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/038fefed2491ddf5-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/038fefed2491ddf5-w1920-872x923.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/038fefed2491ddf5-w1920-600x635.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1367\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/cc852a0a614978ab-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/cc852a0a614978ab-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/cc852a0a614978ab-w1920-872x621.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/cc852a0a614978ab-w1920-600x427.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1282\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/e4af21cd2911daee-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/e4af21cd2911daee-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/e4af21cd2911daee-w1920-872x582.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/e4af21cd2911daee-w1920-600x401.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n                  <div class=\"swiper-slide h-auto\">  <figure class=\"flex flex-col gap-2 lg:gap-4\">\n    <div class=\"relative w-full overflow-hidden aspect-video lg:aspect-[3\/2]\">\n      <img decoding=\"async\" width=\"1920\" height=\"1439\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/9837ad296b39fae0-w1920.webp\" class=\"absolute inset-0 h-full w-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/9837ad296b39fae0-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/9837ad296b39fae0-w1920-872x654.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/07\/9837ad296b39fae0-w1920-600x450.webp 600w\" \/>    <\/div>\n      <\/figure>\n<\/div>\n              <\/div>\n    <\/div>\n\n    <!-- segmented pagination (Swiper renders one .swiper-pagination-bullet per slide) -->\n    <div class=\"media-slider__pagination swiper-pagination\" aria-hidden=\"true\"><\/div>\n\n  \n<\/div>\n\n\n\n\n<section id=\"spacer-block_ecb8a1d29a78d7058b2a6faf0be07cb5\" class='h-5 lg:h-10 ' data-block-id='spacer-block_ecb8a1d29a78d7058b2a6faf0be07cb5'><\/section>\n\n\n\n<div id=\"quote-block_da41411434182c2d65ec1b0196f6d20a\" class=\"quote flex flex-col gap-[10px]\">\n  <p class=\"font-medium text-theme-24x32 lg:text-theme-32x40\">\u00bbWhen developing the material, it was important to use as few additives as possible \u2013 and to push boundaries: how can different properties be developed solely through different processing methods? Using different techniques can expand the scope for design and influences the haptic and translucency of the material: from smooth to abrasive, from transparent to opaque \u2013 a big variety of options are possible without loosing the mono-materiality.\u00ab<\/p>\n      <p>Verena Brom<\/p>\n  <\/div>\n\n<\/div>\n\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What if you didn\u2019t dispose of the leftovers of freshly squeezed juice \u2013 but could create a new material from it?<\/p>\n","protected":false},"author":3,"featured_media":9359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mfs_topic":[50,91,90],"class_list":["post-9358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"display_title":"","meta_title":"Let's get circular: Matter of Fruit by Verena Brom | MFS","meta_description":"Designer Verena Brom turns apple pomace into biodegradable materials \u2013 a circular innovation for fashion, interiors and more.","meta_image":9359,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"thumbnail":{"media_type":"image","image":9359,"video":{"source_type":"select_video_from_library","library":null,"poster":null,"embed":"","embed_video_options":[],"video_options":[]}},"excerpt":"What if you didn\u2019t dispose of the leftovers of freshly squeezed juice \u2013 but could create a new material from it?"},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/comments?post=9358"}],"version-history":[{"count":2,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9358\/revisions"}],"predecessor-version":[{"id":9415,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9358\/revisions\/9415"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media\/9359"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=9358"}],"wp:term":[{"taxonomy":"mfs_topic","embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/mfs_topic?post=9358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}