{"id":9443,"date":"2022-10-07T15:53:48","date_gmt":"2022-10-07T15:53:48","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/der-atmosphaerisch-industrielle-charme-von-keyhouse-2\/"},"modified":"2026-10-05T15:03:52","modified_gmt":"2026-10-05T15:03:52","slug":"the-atmospherica-industrial-charm-of-keyhouse","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/the-atmospherica-industrial-charm-of-keyhouse\/","title":{"rendered":"The atmospheric industrial charm of Keyhouse"},"content":{"rendered":"\n\n<div id=\"container-block_6fdfc60fe0dbbd839de0d2d8849a26de\" class=\"mx-auto w-full max-w-theme px-4 lg:px-10\">\n\n  <div class=\"w-full mr-auto max-w-[911px]\">\n\n    <div class=\"acf-innerblocks-container\">\n\n<div id=\"richtext-block_5c566985c68d451602c6a2b351e17629\" class=\"richtext\">\n  <p>In the atmospheric industrial charm of KEYHOUSE, Hall 5, progressive suppliers and global players from cross-industry sectors will be showing their latest new developments and innovations. On more than 1,000 square metres you will find <strong>trend-setting smart textiles, future fabrics and new technologies<\/strong> \u2013 be it in terms of <strong>sustainability, digitalisation, traceability, technology or finishing<\/strong>.<\/p>\n<p>Staged as an interactive think tank, <strong>future-oriented show cases<\/strong> will be in the spotlight alongside <strong>Sustainable Innovations<\/strong>. This is also where the main lecture forum of MUNICH FABRIC START is located featuring <strong>exclusive keynotes, panel discussions, trend presentations, Q&amp;A sessions and expert talks by international industry insiders<\/strong>. Be inspired by the wide range of products on offer at KEYHOUSE.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_6a1e20060b0f028736a588f514fd8c0c\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920-872x872.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920-300x300.webp 300w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920-600x600.webp 600w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/3b9b5bd7758fb76e-w1920-100x100.webp 100w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_fe411bee185eab1fd042d2d4e50d9b90\" class=\"richtext\">\n  <h3>PI\u00d1ATEX<\/h3>\n<p>Pi\u00f1atex\u00ae by Ananas Anam is a pioneering plant-based textile now made from up to 95% renewable resources. Pi\u00f1atex is made from agricultural waste, offering a resource efficient alternative to synthetic and virgin grown textiles. Pi\u00f1atex is available in 22 colours across 4 different collections, with the ability to create custom finishes for orders requiring a bespoke approach<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_c19841962b08f72f47cab99deeff7f11\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"2883\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/a29bc7edd6f171a0-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/a29bc7edd6f171a0-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/a29bc7edd6f171a0-w1920-872x1309.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/a29bc7edd6f171a0-w1920-600x901.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_41912f39ea50ff8e9757e0ce546a7407\" class=\"richtext\">\n  <h3>REACTIVE REALITY<\/h3>\n<p>Reactive Reality&#8217;s PICTOFiT platform creates value for you, your customers and the planet. Their AI can help in all phases of the product lifecycle from design to visual merchandising to shopper experience, purchase and in the Metaverse. To date we have seen increases in shopper engagement of 400%, increases in conversion rate of 55%, and an overall ROI of 500%<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_83bea27c2d3ea2589d440044e3b96026\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1978\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1aa6da1d23f4132b-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1aa6da1d23f4132b-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1aa6da1d23f4132b-w1920-872x898.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/1aa6da1d23f4132b-w1920-600x618.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_4ca4d936b1f28a9222e616a550ac1d11\" class=\"richtext\">\n  <h3>CLO Virtual Fashion<\/h3>\n<p>CLO Virtual Fashion is a multinational technology company founded in 2009. With a vision to empower everything related to garments, CLO Virtual Fashion is leading the market by digitally merging, consolidating, and converging all components relating to <strong>digital and physical garments<\/strong> through its <strong>state-of-the-art 3D Cloth Simulation Algorithm<\/strong>. From <strong>3D garment design software<\/strong>, <strong>digital asset management<\/strong> and <strong>design development<\/strong> collaborative platform, to <strong>consumer-facing services<\/strong> such as <strong>virtual fitting on e-commerce<\/strong>, all of CLO Virtual Fashion\u2019s products and services are interconnected to provide clients and users with a more consolidated experience.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_4189b71d04aa3165ef354544b0def140\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1260\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/34457ee7aa1b77ab-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/34457ee7aa1b77ab-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/34457ee7aa1b77ab-w1920-872x572.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/34457ee7aa1b77ab-w1920-600x394.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_3569a31913bbfe29a6ae5a4fae26bb39\" class=\"richtext\">\n  <h3>MAKEINITALY<\/h3>\n<p>MAKEINITALY is a group of technicians in love with a project dedicated to \u201cThe Health of the garment we are wearing\u201d. Their innovation is to respect the nature with <strong>the re-discovery of traditional Italian textile knowledge<\/strong>. They produce <strong>nettle and hemp yarn<\/strong> to create <strong>biodegradable fabrics<\/strong>. <strong>Dyeing<\/strong> of the fabrics is made with their patent by <strong>using vegetable products<\/strong> that reach high and permanent colour fastness.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_3e9026bf72a12282548de779852de675\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/8e395061aa85ea1f-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/8e395061aa85ea1f-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/8e395061aa85ea1f-w1920-872x491.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/8e395061aa85ea1f-w1920-600x338.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_99a41fd76c380e4d707b02037cb29f16\" class=\"richtext\">\n  <h3>MONTEGA<\/h3>\n<p>Montega Chemical Solutions, specialized in production of chemicals for textile treatments, will present THE PERFECT JEANS for a more conscious use of chemicals through application systems with low environmental impact and certified products. This in order to provide guidelines for a more sustainable and truly environmentally friendly production, to be an active part of the change that our planet asks for every day. Find out mor about their solutions and services on their booth at the KEYHOUSE.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<figure id=\"media-block_480e7b94c688b4f5a5f959ac0d711846\" class=\"media-block flex flex-col gap-3\">\n\n  <div class=\"relative w-full overflow-hidden aspect-square md:aspect-video\">\n    <img decoding=\"async\" width=\"1920\" height=\"1472\" src=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/f2c28c19642fe4e4-w1920.webp\" class=\"absolute inset-0 w-full h-full object-cover\" alt=\"\" sizes=\"(min-width: 1024px) 50vw, 100vw\" loading=\"lazy\" srcset=\"https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/f2c28c19642fe4e4-w1920.webp 1920w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/f2c28c19642fe4e4-w1920-872x669.webp 872w, https:\/\/www.munichfabricstart.com\/wp-content\/uploads\/2026\/08\/f2c28c19642fe4e4-w1920-600x460.webp 600w\" \/>  <\/div>\n\n  \n<\/figure>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"richtext-block_7082271fdaf3cf82b2d29c5161df2f94\" class=\"richtext\">\n  <h3>Event program<\/h3>\n<p>Of Munich Fabric Start &#038; Bluezone at keyhouse, hall 5 &#038; the Seminar zone, hall 7<\/p>\n<p>Be inspired by exclusive keynotes, panel discussions, trend presentations, Q&#038;A sessions &#038; Co. by international industry experts.<\/p>\n<p>Look forward to news, insights and first-hand information from the industry.<\/p>\n<\/div>\n\n\n\n\n<section id=\"spacer-block_7b4fb4d3eab83e1418521018f050c19b\" class='h-5 lg:h-10 ' data-block-id='spacer-block_7b4fb4d3eab83e1418521018f050c19b'><\/section>\n\n\n\n<div id=\"links-block_1cd6b4b62637a1d8255d7315e8f8315e\" class=\"links flex flex-col gap-4 sm:flex-row sm:flex-wrap items-center\">\n      <a\n      href=\"https:\/\/www.munichfabricstart.com\/en\/visit\/\"\n      class=\"w-fit text-theme-accent underline underline-offset-2 transition-opacity hover:opacity-70 text-theme-16x24\"\n      >Event Programm<\/a>\n  <\/div>\n\n<\/div>\n\n  <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the industrial charm of KEYHOUSE, progressive suppliers and global players will be showing Sustainable Innovations such as Pi\u00f1atex, Reactive Reality, CLO Virtual Fashion, MAKEINITALY and Montega.<\/p>\n","protected":false},"author":3,"featured_media":9444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mfs_topic":[50,41,91,90],"class_list":["post-9443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"display_title":"","meta_title":"Keyhouse: Innovation Hub for the Fashion of Tomorrow | MFS","meta_description":"Pi\u00f1atex, Reactive Reality, CLO Virtual Fashion, MAKEINITALY and Montega present forward-looking Sustainable Innovations at the Keyhouse.","meta_image":9444,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"thumbnail":{"media_type":"image","image":9444,"video":{"source_type":"select_video_from_library","library":null,"poster":null,"embed":"","embed_video_options":[],"video_options":[]}},"excerpt":"In the industrial charm of KEYHOUSE, progressive suppliers and global players will be showing Sustainable Innovations such as Pi\u00f1atex, Reactive Reality, CLO Virtual Fashion, MAKEINITALY and Montega."},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/comments?post=9443"}],"version-history":[{"count":3,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9443\/revisions"}],"predecessor-version":[{"id":10544,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9443\/revisions\/10544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media\/9444"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=9443"}],"wp:term":[{"taxonomy":"mfs_topic","embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/mfs_topic?post=9443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}