{"id":9613,"date":"2021-11-13T08:00:25","date_gmt":"2021-11-13T08:00:25","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/new-blue-circular-denim\/"},"modified":"2026-10-05T08:21:25","modified_gmt":"2026-10-05T08:21:25","slug":"new-blue-circular-denim","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/new-blue-circular-denim\/","title":{"rendered":"New Blue – A new circular denim material by Tim van der Loo & Sandra Nicoline Nielsen"},"content":{"rendered":"\n\n
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Buy, wear, throw away \u2013 that\u2019s what happens to most clothes. That\u2019s where the principle of a circular economy comes in: Worn clothing can be much more than waste and becomes part of new and continuous material flows.<\/p>\n

What began in 2018 as a project for a master\u2019s thesis at the Wei\u00dfensee Academy of Art in Berlin is currently supported by Re-FREAM, part of the STARTS (Science + Technology + Arts) initiative under the European Commission\u2019s Horizon 2020 research and innovation programme.<\/p>\n<\/div>\n\n\n\n\n

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\u00bbNew Blue explores new pathways in circular economy, aesthetics and production. Denim is a ubiquitous material which is loved and used by many. It is also a significant source of waste. The challenge as we see it is to find a way to recirculate old worn out jeans and left over fibers within the system.\u00ab<\/p>\n <\/div>\n\n\n\n\n

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Denim was always considered a particularly durable material \u2013 until it lost its integrity due to increasing globalisation and rapid consumption. With New Blue, the new circular denim, material and product designer Tim van der Loo and techno-anthropologist Sandra Nicoline Nielsen want to change that. In their process, jeans as raw material are cut into small fibres and then bonded to form a fleece. Using a new technology using digitally assisted industrial embroidery, the pattern is made directly on the fleece. Through a unique technique, the areas defined by the embroidery remain intact when the fleece is washed, while the non-embroidered parts of the fleece dissolve on contact with water and can eventually be reused as raw material. In this way, New Blue makes circular and waste-free production of denim a reality.<\/p>\n<\/div>\n\n\n\n\n

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