{"id":9937,"date":"2023-03-14T10:00:52","date_gmt":"2023-03-14T10:00:52","guid":{"rendered":"https:\/\/www.munichfabricstart.com\/keyhouse-2023\/"},"modified":"2026-10-05T15:03:39","modified_gmt":"2026-10-05T15:03:39","slug":"keyhouse-2023","status":"publish","type":"post","link":"https:\/\/www.munichfabricstart.com\/en\/keyhouse-2023\/","title":{"rendered":"KEYHOUSE \u2013 Innovation Hub for the Fashion of Tomorrow"},"content":{"rendered":"\n\n
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In the atmospheric industrial charm of KEYHOUSE<\/a>, in Hall 5, progressive suppliers and global players from cross-industry sectors present their latest new developments and innovations. Across more than 1,000 square metres you will find pioneering smart textiles, future fabrics and new technologies \u2013 whether in terms of sustainability, circular economy, digitalisation, traceability, technology or finishing. Staged as an interactive think tank, forward-looking show cases take the spotlight alongside sustainable innovations.<\/p>\n

KEYHOUSE is also home to the MUNICH FABRIC START main lecture forum, with exclusive keynotes, panel discussions, trend presentations, Q&A sessions & expert talks by international industry insiders<\/a>. These are some of the innovative brands that presented their novelties during the last KEYHOUSE edition in January 2023.<\/p>\n<\/div>\n\n\n\n\n

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FICUS INNOVATIONS<\/a><\/h3>\n

Imagine a textile dyeing technology that saves more than 50% water and energy compared with conventional reactive dyeing methods. Imagine, too, that it uses natural plant waste extracts as dyes and auxiliaries for all pre-treatment, after-treatment and dyeing processes. Ficus Innovations developed its unique natural dyeing technology after 7 years of R&D. The aim is to protect and restore natural resources by accelerating the adoption of sustainable fabric dyeing, printing and finishing processes.<\/p>\n<\/div>\n\n\n\n\n

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KAISER & DYSTAR<\/a><\/h3>\n

The Turkish laundry provider Kaiser has recently launched the Advanced Used-Look concept for fashionable wash-down effects. This process uses unique and more sustainable methods to achieve a used look on coloured garments with a new dye group called Lava Dye OZN. The Advanced Used Look concept is said to offer a unique solution to the market’s problems in terms of cost, fastness, reproducibility and sustainability for used non-denim looks, using waterless methods and special DyStar chemistry.<\/p>\n<\/div>\n\n\n\n\n

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MONTEGA<\/a><\/h3>\n

Rapid Dry is Montega’s revolutionary product that shortens the drying process and adds value to the finished garment. Thanks to its special formula, Rapid Dry enables faster evaporation of the water in the fibre, energy savings during the drying phase and, as a result, lower costs for the entire process, producing a cleaner garment with less wear.<\/p>\n

REACTIVE REALITY<\/a><\/h3>\n

Reactive Reality is the leading provider of virtual try-on and virtual fashion imagery technologies. The PICTOFiT platform enables fashion brands and retailers to integrate virtual fitting rooms and photorealistic avatars seamlessly into their website, app and in-store solutions. For consumers, the platform creates photorealistic avatars of shoppers that enable accurate size recommendations across all brands. The avatars can be dressed interactively and offer unlimited outfit combinations and virtual background scenes.<\/p>\n

TORAY INTERNATIONAL EUROPE<\/a><\/h3>\n

Toray is an integrated chemical group that operates in 29 countries and regions worldwide. Founded in 1926, the company is a world-leading manufacturer of advanced materials and a solutions provider with a focus on fibres, textiles and apparel.<\/p>\n<\/div>\n\n<\/div>\n\n <\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Across more than 1,000 square metres you will find pioneering smart textiles, future fabrics and new technologies \u2013 whether in terms of sustainability, circular economy, digitalisation, traceability, technology or finishing.<\/p>\n","protected":false},"author":3,"featured_media":9938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"mfs_topic":[91,48,90],"class_list":["post-9937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":{"display_title":"","meta_title":"KEYHOUSE 2023: Innovation Hub for Tomorrow\u2019s Fashion | MFS","meta_description":"At KEYHOUSE, progressive suppliers and global players present smart textiles, future fabrics and sustainable innovations across more than 1,000 square metres.","meta_image":9938,"canonical_url":"","meta_robots_noindex":false,"meta_robots_nofollow":false,"thumbnail":{"media_type":"image","image":9938,"video":{"source_type":"select_video_from_library","library":null,"embed":"","embed_video_options":[],"video_options":[]}},"excerpt":"Across more than 1,000 square metres you will find pioneering smart textiles, future fabrics and new technologies \u2013 whether in terms of sustainability, circular economy, digitalisation, traceability, technology or finishing."},"_links":{"self":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/comments?post=9937"}],"version-history":[{"count":3,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9937\/revisions"}],"predecessor-version":[{"id":10538,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/posts\/9937\/revisions\/10538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media\/9938"}],"wp:attachment":[{"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/media?parent=9937"}],"wp:term":[{"taxonomy":"mfs_topic","embeddable":true,"href":"https:\/\/www.munichfabricstart.com\/en\/wp-json\/wp\/v2\/mfs_topic?post=9937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}