MUNICH FABRIC START Publications
Find here the new MUNIQUE magazine as well as the SHOW GUIDE with all info on the trade fair and collections' news as free download. Also available is the E-CATALOG with more specific product and company information of all suppliers:
Please find news and developments around MUNICH FABRIC START here.
Organic selection, the unique sourcing pool with about 500 certified and ecological fabrics now offers a new service with www.organic-selection.com which provides the entire fabric collection online.
This is the answer of MUNICH FABRIC START to the constantly growing
market need for a permanent available sourcing platform. The new and unique
online portal from now on offers designers, buyers and product managers to
source certified and ecological fabrics 24/7 out of the entire range of about
500 fabrics. Furthermore, the new working tool provides useful information such
as weight, composition, minimum order quantity and certification. Plus an
individual inquiry to the manufacturer is possible.
With a total of 950 international exhibitors, the organizers of MUNICH FABRIC START optimistically look to a very promising start in the new season. The some 20.000 international visitors can expect an enlarged exhibitor portfolio by 10% compared to last year.
Here, the focus is again on quality – with interesting new entrants and the presence of Marzotto Group including brands such as Marlane, Guabello, Tailla di Delfino, Ratti, Tessitura Monti and others in order to strengthen the high-quality portfolio for outer fabrics in the meanswear segment. Furthermore, Mare di Moda will be present with some 20 premium manufacturers for beachwear and underwear and accessories from Italy in a dedicated area in hall 4 with companies such as Clerici Tessuto, Miroglio, Ritex, Bellieni and others. Also BLUEZONE can record interesting new entrants with Itochu Denim Group, Turteks, Chuck’s Vintage and Label Mark.
Made in Europe?! Creativity. Quality. Service – Fabric Markets in change
Dr. Walter Niedermair, Managing Director, Lanificio Moessmer, Brunico (IT)
Horst Harrer, Managing Director, Knopf-Schäfer, Aschaffenburg
Karl-Friedrich Schielmann, Product Manager Brax
Hans-Peter Hiemer, Brand Spokesman, One Touch, Wedemark
Marco Lucietti, Marketing Director, SANKO Holding - ISKO Division, Bergamo (IT)
Michael Werner, Editor-in-Chief TextilWirtschaft
“Sourcing is currently undergoing lasting change. Unfortunately, the price front is not a short-term phenomenon. There will be an end to the importing of deflation from Asia. Social aspirations, above all in China, have changed. In addition, there are less and less migrating workers and strong Chinese brands that are increasingly taking up production volumes. This can mean the end of “cheap”. On top of this are the rapidly rising costs in the procurement markets. Nevertheless, the problem is the trade with its rigid benchmark price points. This means that higher price points require more offensive marketing. The word “value” in value for money must again be placed at the forefront. Is there an alternative to China? It is difficult to cover these volumes elsewhere.”
“In September 2011, the situation with denim has eased slightly, with the result that we are optimistic. Nevertheless, the price of cotton remains difficult. As a result, we had to increase our prices 3 times during the course of the last season. Turkey could become interesting as a production location. 50% of the population are under 29 and well trained, GDP rose by 12% last year. The denim know-how must remain in Europe and must not be sold to China. The first experts from Europe are currently already being hired there.”
“We are witnessing the most extreme rises with wool (40-80%). This naturally also results in higher fabric prices. We cannot amortise this via the margins. And we must slowly get used to this trend and regard it as normal. Higher living standards in Asia as well as raw material prices will lead to a different price structure. I think it will be easier to survive in a niche, as innovation is still important there and this is the only thing that will take the industry forward, not discussions about price and costs. The price must be the consequence of quality and service. This means, the entire textile chain must change and dictation of margins by the trade must be called into question.”
“Cotton has eased. Wool is a horror. We must therefore move away from the valid price positions with wool. Trousers above 100 euros are no doubt not easy for Brax; on the other hand, the benchmark price position above 100 euros must be made suitable for volume business. The Swiss and Belgian markets are proof that this is possible. There, the products in part cost twice as much! At Brax, our plan is to increase our share in the segment above 100 euros to 10% - 15% in the coming years.“
“Ready-to-wear clothing needs more access to space. We must think vertically, but partners must be better integrated. The risk must again be better spread (preliminary stage/procurement, production and trade). We must improve when it comes to entering into partnerships and develop systems together. The trade’s buying is simply not relaxed enough. The changed starting situation must also be made clear to end consumers, because raw materials markets will continue to be affected by major fluctuations. Unfortunately, the clothing industry is always hardest hit by this. Prices in the automobile and food industries are constantly rising; it is only in fashion that prices move downwards.”
“The price development with buttons is also equally dramatic with increases of 70-80%. Prices for horn, polyester, metal, zinc and brass have all shot upwards. And unfortunately, raw materials account for 60% of the price and actual labour just 40%. We can only gain an advantage through creativity, but we are increasingly confronted with the problem of clothing manufacturers buying sample buttons from high-quality Europeans with the aim of then having these produced themselves in Asia.