PRESS RELEASE
MUNICH FABRIC START pushes new trade fair
and event formats
More exclusive – complex – competent – individual

MUNICH FABRIC START kicks off the new trade fair cycle for AUTUMN.WINTER 18/19 with even greater impact. In addition to extending existing areas, a new trade fair format MUNICH APPAREL SOURCE will be launched. Held concurrently it extends the ranges to include the next step in the value chain.

New Elements and Highlights at a glance:

> Due to popular demand, the high need for information and the strengthened position of BLUEZONE as the biggest European denim show with over 100 brands the coming event in September will be extended to three days thereby aligning with the duration of MUNICH FABRIC START at MOC.

> At the Denim Club with talks and workshops held on a specifically installed gallery at the centre of the BUEZONE expert talks and workshops will cover developments and tendencies in this dynamic and fast-paced market.

> A new feature is THE INFINITE as a leitmotif integrated into the BLUEZONE – its evocative message is 'Denim beyond Seasons' – The Latest First. This concept picks up on new cycles and trends that dissociate themselves from the classical seasonal approach and adapt to the process of real-life necessities.
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> KEYHOUSE, the innovative hub for new technologies, future fabrics, bionomics and macro trends, will also be open over the entire three trade fair days for the first time now. On display will be the latest developments in new high-tech fibres, fabrics and accessories alongside value chain processes and sustainable innovations.

> Providing deep insights into Textile Industry 4.0 is the MicroFactory that presents a completely connected, integrated production chain experience from design to finishing. Selected partners will be given an opportunity here to test the production of one of their individual designs in a so-called design slot specifically reserved for them.

>> Find more detailed information here
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> The highlights at KEYHOUSE include an exclusive trend seminar by Li Edelkoort. The internationally renowned trend expert will share the key trends for the AUTUMN.WINTER 18/19 season and conclude with an exclusive preview of the tendencies for SPRING.SUMMER 19 in Munich.

> Presented for the third time will be the HIGHTEX AWARD, the innovation prize of MUNICH FABRIC START at KEYHOUSE as a recognition of outstanding performance in terms of forward-looking product development.

> Held in parallel with MUNICH FABRIC START and BLUEZONE will be the premiere of MUNICH APPAREL SOURCE at the nearby MTC. A regular shuttle between MOC and MTC will be provided.
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This means MUNICH FABRIC START is extending its portfolio to include the next stage of the value chain. With MUNICH APPAREL SOURCE it will offer a comprehensive portfolio of services and products for the fashion industry in one location. The spectrum of services offered by these over 200 multi-national sourcing offices and manufacturing companies with European designers and ready-to-wear producers includes both Cut-Make-Trim (CMT) solutions and high-end finished goods production.



'The expectations linked to the complex and logistically demanding manufacturing and sourcing processes in the textile and fashion industry necessitate the synergy of two complementary and synched events such as MUNICH FABRIC START – one of the most successful trade fair for Fabrics and Additionals – and the new MUNICH APPAREL SOURCE – the format specialised in manufacturing and sourcing.'
Wolfgang Klinder, Managing Director MUNICH FABRIC START



A multi-facetted conference and seminar programme at MTC provides additional information on forward-looking aspects related to sourcing and the imminent revolutions in the fashion sector. To kick off MUNICH APPAREL SOURCE on 5 September 2017, the Conference 'patterns X.0 – Digitalisation of the Value Chain' will shed some light on the future of the fashion industry – from design through production to merchandise management at the PoS. Hosted by Holger Knapp, the General Manager of Deutscher Fachverlag, innovative concepts and case studies will be presented by international players followed by an open discussion and question and answer session with participants.

For more information please visit www.patterns-x.website
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MUNICH FABRIC START with over 1,000 suppliers – of whom some 90 are international first-time exhibitors – and more than 1,700 collections in the FABRICS and ADDITIONALS segments is fully booked once again. A total of more than 800 FABRICS and 280 ADDITIONALS suppliers from 36 countries will showcase their collections in Halls 1 to 7, complemented by companies from the Far East at ASIA SALON plus the stimulating DESIGN STUDIOS with proprietary prints as well as creative design solutions.



'The complex and synchronised event format comprising MUNICH FABRIC START as one of the leading international trade fairs for fabrics and additionals, MUNICH APPAREL SOURCE Fair as the 'service centre' for manufacturing and sourcing processes, BLUEZONE as one of the most important and complete denim shows, and the KEYHOUSE as an creative and innovation lab make a clear statement in favour of a modern and progressive corporate strategy towards the future. And all of this supported by a comprehensive service package and partnership-based cooperations.'
Sebastian Klinder, Managing Director MUNICH FABRIC START



For further information related to MUNICH FABRIC START go to our website www.munichfabricstart.com.

The press gallery with an extensive choice of visuals is at your disposal at press gallery
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OPENING HOURS

MUNICH FABRIC START – MOC & Zenith premises
BLUEZONE | KEYHOUSE + 1 day
Tuesday
// 5 September 2017 // 9.30 am to 6.30 pm
Wednesday // 6 September 2017 // 9.30 am to 6.30 pm
Thursday // 7 September // 9.30 am to 4.00 pm

MUNICH APPAREL SOURCE – MTC Munich
Tuesday
// 5 September 2017 // 9.30 am to 6.30 pm
Wednesday // 6 September 2017 // 9.30 am to 6.30 pm
Thursday // 7 September // 9.30 am to 4.00 pm
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MUNICH FABRIC NIGHT – AFTER SHOW PARTY
The MUNICH FABRIC NIGHT will be held on the evening of the second day of the trade fair from 6.30 pm at the Zenith premises. Invitees are as usual suppliers, decision-makers and creatives.

Special thanks go to IPEKER for sponsoring the shuttle buses.

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CONTACT
Isabel Rosenberger | PR | Communication
Tel. +49(0) 89 45 22 47 40
ir@munichfabricstart.com