PRESS RELEASE
MUNICH FABRIC START
International Textile Trade Fair

31.01.17 - 02.02.17

TRANSFORMATION - A CONCENTRATION OF STRENGTH

TRANSFORM! The signs point to change. This time it is more than just about superficial tweaking. It is about new mindsets and perspectives. The principle of conventional seasonal rhythms is under review. Surprising correlations bring the rustic up alongside the technological. Tradition takes on new value within the innovation process. Fashion becomes a uniting cultural asset. Because of this the purported borders of bipolarity are dissolved, mutating into a holistic approach to trends.

New questions arise: how do you bring high-tech to the countryside? Can machines be sensitive? Consumers are looking towards an age where personalised sneakers are custom-made in a local factory preferably operated by robots - in both urban and rural environments. Small production outfits are no longer dependent on a local customerbase when major online retailers make tailor-made platforms available to them. Summer 2018 will mobilise and emotionalise consumers with its extraordinarily progressive approach.

The next MUNICH FABRIC START, from 31/01 to 02/02/2017, offers - for all these innovations affecting not just silhouettes, materials and colours, but also the structures of the entire market - a series of dynamic, innovative and sustainable solutions and processes.
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"We see it as one of our core tasks to watch the changes on the market from all angles very closely and with the support of strong textile firms as well as high-tech specialists we aim to give answers to current developments. As a reliable partner we develop market-relevant themes and viable strategies and concepts. At MUNICH FABRIC START we always very consciously adopt new paths. Here we benefit to a great extent from the innovative power of Germany as a business location as well as from the economic and technological reliability of Munich, in particular."
Sebastian Klinder, Managing Director at MUNICH FABRIC START

At the forthcoming event from 31/01 to 02/02/2017 MUNICH FABRIC START is once again fully booked. Over 1000 international producers and suppliers will showcase more than 1700 new fabrics and additionals collections. The complex portfolio is composed of the latest fabric and findings trends in women's and men's wear, denim and sportswear as well as in sub-sections of kids' wear.

A total of 800 FABRICS and 280 ADDITIONALS suppliers from over 37 countries will be presenting their collections in Halls 1 to 4, supplemented by companies from the Far East at the ASIA SALON and the impulse-generating DESIGN STUDIOS with individual prints as well as creative design solutions.

"2016 was the year of investments, innovations and premieres. It was the most successful year since the trade fair has been in existence. 2017 will be the year the profile is sharpened within the different areas and individual segments. With its current high-performance package from leading suppliers MUNICH FABRIC START is raising the quality bar even higher. This applies both for the wide range of textile collections and for the pioneering process and material developments."
Wolfgang Klinder, Managing Director at MUNICH FABRIC START
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AMPLIFIER EXPLORING A VERSATILE SEASON
With over 100 brands the two halls of the BLUEZONE are once again fully booked. With 75 established denim mills in Hall 7 the ALL STAR MILLS alone presents an international premium portfolio and current developments, finishes and washes for denim & sportswear. New names here include: ALBIATE 1830, KURABO, DENIM STUDIO, BLU INTERNATIONAL, CRESENT, REDMARK, FIREMOUNT and SOORTY. At CATALYZER in Hall 6, 25 suppliers will be providing information on innovations with a focus on denim heritage and blueprints as well as sustainability.

Let's Detox Denim - Mission Blue by bluesign technologies AG and G-Star Raw show a commitment for a healthy, save and environmentally-friendly production process. G-Star plays a leading role in the detox of denim by using bluesign® systems to maintain this philosophy. bluesign® systems is based on a holistic approach with input stream management for a reduced use of chemicals and a maximum protection of people and environment.

KEYHOUSE - THE INNOVATIVE THINK TANK
'Fashion goes Technology' is the heading for KEYHOUSE in Hall 5. Here over 40 suppliers will be showcasing their latest technology and sustainability developments that can be integrated into textile products and high fashion. The wide-ranging and individual portfolio reflects the future of the sector which is increasingly exploring the topic of sustainable and forward-looking textiles and processes. Names here include: Schoeller, Toyota, Panteratex, Grantec, Cordura, Lenzing, Filatures du Parc, Naveena sowie Dyneema and Ecoalf.
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The significance of this comprehensive theme revolutionising the fashion and textiles market is also demonstrated by the renewed presence of SOURCEBOOK at KEYHOUSE. A cooperation between leading European companies in the textiles and technology sectors, this offers an insight into the influential and defining development processes of the future. The notable pioneers in this R&D sector focusing on Fashion Tech, Wearable Tech and Smart Materials include: TheLab by Elektrocouture, Strick Zella, ITA by RWTH Aachen, Forster Rohner Textile Innovation as well as Trotec.

SUSTAINABLE INNOVATIONS FORUM
Under the heading "Sustainable Innovations" MUNICH FABRIC START is bringing ideas from the distant future into the Here and Now. In collaboration with the sustainability expert Nina Marenzi from the platform The Sustainable Angle, Kern Kommunikation - experts in innovation and sustainability and long-standing cooperation partner of the trade fair - has identified selected, outstanding innovative approaches that will be showcased on 31 January and 1 February 2017 at a special presentation area at KEYHOUSE.
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From fruit leather and non-woven wool through to fibres made from citrus fruit - the forward-looking concepts selected by Marenzi and Kern Kommunikation for "Sustainable Innovations" provide a progressive and new twist on familiar materials and processes as well as their transformation in an age of thoughtfulness.

HIGHTEX AWARD
With a specially initiated HIGHTEX AWARD, the innovation prize awarded for the first time at the last event, it has been possible to create a forum that increasingly takes the high demand for innovation, added value and unique selling points on the textile and fashion market into consideration. The presentation of the specially created award, designed by VOJD STUDIOS Berlin in 3D technology, is a recognition of the achievements in these areas, allowing designers and product managers additional creative potential in collection design. The HIGHTEX AWARD winners will be presented on 31 January 2017 at 2.00pm at KEYHOUSE.
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LI EDELKOORT - EXCLUSIVE TREND PRESENTATION
The highlight of the events programme is an exclusive lecture by the renowned trend expert Li Edelkoort presenting her interpretations on the topic of TRANSITION for Spring.Summer 18 at MUNICH FABRIC START and providing initial insights into the season Autumn.Winter 18/19. Furthermore, numerous expert workshops, panel discussions and trend seminars on seasonal themes and technology, finishing and research will also be on the agenda.
» SHOW LECTURE PROGRAM


For comprehensive and, in some areas, season-spanning insights into future research and presentation options of the individual lifestyle worlds there will be topically staged trend and colour forums across the entire foyer of the MOC. Also at the focus here will be the redesigned ADDITIONAL TREND AREAS under the auspices of an extended creative team.

Further information on MUNICH FABRIC START can be found on our website: www.munichfabricstart.com. The press gallery with a comprehensive selection of visuals is available here.

OPENING TIMES

MUNICH FABRIC START
31 January 2017 9.30 am to 6.30 pm
1 February 2017 9.30 am to 6.30 pm
2 February 2017 9.30 am to 4.30 pm
BLUEZONE / CATALYZER / KEYHOUSE
31 January 2017 9.30 am to 6.30 pm
1 February 2017 9.30 am to 6.30 pm
MUNICH FABRIC NIGHT - AFTER SHOW PARTY
As usual, MUNICH FABRIC START will be inviting suppliers, decision-makers and designers to MUNICH FABRIC NIGHT on the first evening of the trade fair at 6.30 pm at M.O.C. FAIRGROUND, Featuring DJ Janusch.

Special thanks go to COTTON USA for sponsoring the shuttle buses.

CONTACT
Isabel Rosenberger | PR | Communication
Phone +49(0) 89 45 22 47 40
ir@munichfabricstart.com
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