Pre and post show reports

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CLEAR STATEMENT - BLUEZONE AND KEYHOUSE EXTENDED TO THREE DAYS

With its current strategic approach as an innovation and communication platform MUNICH FABRIC START has set new standards in the face of challenging developments in the sector and on the market.

Reliability and continuity as well as an expanded portfolio with international brands are the key constants for the newly achieved growth at MUNICH FABRIC START in 2017. Expressed in figures: three very well-attended days at the fair and, in particular, a strong third day made for growth in visitor numbers of some 1% over the previous year reaching 20,100 international visitors by the end of the event.

Once again meeting with wide approval was KEYHOUSE that kicked off last autumn. Equally high were the numbers at the two BLUEZONE halls ALL STAR MILLS and CATALYZER. With over 100 international brands BLUEZONE posted the highest numbers since its inception, both in terms of exhibitors and visitors.

"Already at this stage we have received numerous enquiries about the next exhibition at KEYHOUSE and the BLUEZONE, prompting us to also consider a possible extension here too. All these success factors combined have led to the decision to extend to three days both the BLUEZONE with its addition of CATALYZER and also KEYHOUSE as an innovation and creative centre in line with the duration of MUNICH FABRIC START at the MOC as from September 2017. " Sebastian Klinder, Managing Director MUNICH FABRIC START

By extending all forums, segments and halls to a total of three days MUNICH FABRIC START is meeting the wishes of a majority of suppliers and visitors for whom the date in Munich is one of the most important in the season's schedule.

"MUNICH FABRIC START offers the right balance of work and inspiration. Over the first two days we meet all our suppliers here. We then use the third day fully to explore the good inspirations offered. You always discover new things here." Georg Walendy, Alberto

Optimism was spread by the over 1,700 very bold, imaginative and inspiring fabric collections and technical product developments from the over 1,000 suppliers. People came in search of new things and many new things were on offer. Be this in finishing, the resurgence of prints, in the impressively light weight categories as well in the colour range which extended from fragile and subtle through to mid tones and dramatic metallics.

"With its exposed and more trend-focused positioning we have given the ADDITIONALS segment a new standing that in combination with fabrics provides an outlook on future research and presentation options for individual lifestyle worlds. With the current performance package with leading suppliers MUNICH FABRIC START has set another quality standard. This applies both to the wide spectrum of textile collections and to the forward-looking process and material developments." Wolfgang Klinder, Managing Director MUNICH FABRIC START

The highlight fabric and accessories developments staged in the TREND and COLOUR FORUM in the foyer of the MOC were able to create added appeal serving as an inspiration pool thanks to the extension and new interpretation of the ADDITIONALS TREND FORUM arranged in trend worlds.

One of the highlights of the broad-based supporting programme focused on various themes at KEYHOUSE was Li Edelkoort's trend lecture. In her very own authoritative, dedicated and convincing way the international trend expert Li Edelkoort called upon the audience at MUNICH FABRIC START attending in large numbers to make a clear move towards emancipation. Emancipation in terms of life, age and mindset, and all this irrespective of gender. She spoke openly about her very personal perception and dismay at the current political situation:

"For the first time in my life I am looking with pessimism towards the future. I think the next ten to fifteen years will be a great political challenge. The current political climate is both awful and hopeful at the same time. The hopeful part is that we are reawakening and discovering a new interest in democracy." Li Edelkoort

Movement and change are the determining parameters affecting not only trends in fashion, she predicted. At the same time, she points out that there is nothing new and that boredom and uniformity are decisive. That seasons have outdated themselves. She propagates anti-fashion and is, at the same time, aware of the degree of provocation here. Anti-fashion is more than fashion, she believes.

The audience's applause was rapturous and sustained. Her trend lecture at MUNICH FABRIC START is one of her rare appearances in Germany for many years now. It was one of those moments that gave added quality to the overall positive mood at the trade fair and one that left a noticeably lasting impression on visitors.

"For us MUNICH FABRIC START is an established date. For us it is the most important trade fair, especially due to its combination with BLUEZONE. Because we come here not only in search of denim but also specifically cotton and prints. The range as well as the organisation are just super. Both permit a highly efficient and, at the same time, pleasant working environment. For us MUNICH FABRIC START offers a perfect overview at the start of the season." Andreas Hugendieck, Zerres

Enjoying great appeal and lasting interest was KEYHOUSE. The concept is catching on. Acceptance levels are there. Understanding is becoming ever more focused. This has prompted exciting cooperations between science and skilled craftsmanship, between product and process solutions, between action and reaction and between ideas and implementation.

"Meeting together here at the interface of denim, sportswear and fashion is both the future and the present of the fashion and textile sectors. Innovative producers and suppliers presented their future-oriented concepts and solutions here for the second time now. Positioned between the MOC and the BLUEZONE with CATALYZER at the ZENITH premises footfall at KEYHOUSE was once again very high, as expected, on both days of the trade fair. Stimulated by an informative supporting programme featuring trend lectures and expert talks on themes like innovation and sustainability trade visitors and exhibitors held very in-depth discussions." Alex Vogt, Kern Kommunikation

"We have a second presence here at KEYHOUSE because we wanted to show an audience specifically in search of innovations what is technologically possible with denim. This location is perfect for this. We are primarily concerned here with networking and being close to the leading denim manufacturers." Thomas Leemann, Schoeller Technologies

The agenda at KEYHOUSE included: The presentation of the HIGHTEX AWARD honouring innovative, future-oriented product innovations. Winning 1st place was Tintex Textiles with a breathable, cork-coated jersey. Followed by Soorty Enterprises whose bi-elastic denim for sport clothing convinced the jury. 3rd place went to Thermore for the development of a heat-regulating ticking.

For further information and detailed product descriptions of the award-winning products as well as the other entries please see the HIGHTEX AWARD Report.

» TO THE HIGHTEX AWARD REPORT

Sustainable innovations were presented for the first time: as a window on the future of the sector eight innovative concepts presented in a gallery format showcased their visions of where the textile technology developments could lead - from jellyfish leather and citrus fibre through to fruit leather. Furthermore, the future theme of sustainability met with a great response in its tried and text format at organicselection featuring the latest developments in the field of sustainably produced fabrics and accessories.

We look forward to being able to welcome you to VIEW in Munich from 17 to 18 July 2017. The next MUNICH FABRIC START for the Autumn.Winter 18/19 season will run from 5 to 7/9/2017.

A special thank you goes to COTTON USA for sponsoring the shuttle buses.

CONTACT
Isabel Rosenberger | PR | Communication
Phone +49(0) 89 45 22 47 40
ir@munichfabricstart.com

TRANSFORMATION - A CONCENTRATION OF STRENGTH

TRANSFORM! The signs point to change. This time it is more than just about superficial tweaking. It is about new mindsets and perspectives. The principle of conventional seasonal rhythms is under review. Surprising correlations bring the rustic up alongside the technological. Tradition takes on new value within the innovation process. Fashion becomes a uniting cultural asset. Because of this the purported borders of bipolarity are dissolved, mutating into a holistic approach to trends.

New questions arise: how do you bring high-tech to the countryside? Can machines be sensitive? Consumers are looking towards an age where personalised sneakers are custom-made in a local factory preferably operated by robots - in both urban and rural environments. Small production outfits are no longer dependent on a local customerbase when major online retailers make tailor-made platforms available to them. Summer 2018 will mobilise and emotionalise consumers with its extraordinarily progressive approach.

The next MUNICH FABRIC START, from 31/01 to 02/02/2017, offers - for all these innovations affecting not just silhouettes, materials and colours, but also the structures of the entire market - a series of dynamic, innovative and sustainable solutions and processes.

"We see it as one of our core tasks to watch the changes on the market from all angles very closely and with the support of strong textile firms as well as high-tech specialists we aim to give answers to current developments. As a reliable partner we develop market-relevant themes and viable strategies and concepts. At MUNICH FABRIC START we always very consciously adopt new paths. Here we benefit to a great extent from the innovative power of Germany as a business location as well as from the economic and technological reliability of Munich, in particular."
Sebastian Klinder, Managing Director at MUNICH FABRIC START

At the forthcoming event from 31/01 to 02/02/2017 MUNICH FABRIC START is once again fully booked. Over 1000 international producers and suppliers will showcase more than 1700 new fabrics and additionals collections. The complex portfolio is composed of the latest fabric and findings trends in women's and men's wear, denim and sportswear as well as in sub-sections of kids' wear.

A total of 800 FABRICS and 280 ADDITIONALS suppliers from over 37 countries will be presenting their collections in Halls 1 to 4, supplemented by companies from the Far East at the ASIA SALON and the impulse-generating DESIGN STUDIOS with individual prints as well as creative design solutions.

"2016 was the year of investments, innovations and premieres. It was the most successful year since the trade fair has been in existence. 2017 will be the year the profile is sharpened within the different areas and individual segments. With its current high-performance package from leading suppliers MUNICH FABRIC START is raising the quality bar even higher. This applies both for the wide range of textile collections and for the pioneering process and material developments."
Wolfgang Klinder, Managing Director at MUNICH FABRIC START

AMPLIFIER EXPLORING A VERSATILE SEASON
With over 100 brands the two halls of the BLUEZONE are once again fully booked. With 75 established denim mills in Hall 7 the ALL STAR MILLS alone presents an international premium portfolio and current developments, finishes and washes for denim & sportswear. New names here include: ALBIATE 1830, KURABO, DENIM STUDIO, BLU INTERNATIONAL, CRESENT, REDMARK, FIREMOUNT and SOORTY. At CATALYZER in Hall 6, 25 suppliers will be providing information on innovations with a focus on denim heritage and blueprints as well as sustainability.

Let's Detox Denim - Mission Blue by bluesign technologies AG and G-Star Raw show a commitment for a healthy, save and environmentally-friendly production process. G-Star plays a leading role in the detox of denim by using bluesign® systems to maintain this philosophy. bluesign® systems is based on a holistic approach with input stream management for a reduced use of chemicals and a maximum protection of people and environment.

KEYHOUSE - THE INNOVATIVE THINK TANK
'Fashion goes Technology' is the heading for KEYHOUSE in Hall 5. Here over 40 suppliers will be showcasing their latest technology and sustainability developments that can be integrated into textile products and high fashion. The wide-ranging and individual portfolio reflects the future of the sector which is increasingly exploring the topic of sustainable and forward-looking textiles and processes. Names here include: Schoeller, Toyota, Panteratex, Grantec, Cordura, Lenzing, Filatures du Parc, Naveena sowie Dyneema and Ecoalf.

The significance of this comprehensive theme revolutionising the fashion and textiles market is also demonstrated by the renewed presence of SOURCEBOOK at KEYHOUSE. A cooperation between leading European companies in the textiles and technology sectors, this offers an insight into the influential and defining development processes of the future. The notable pioneers in this R&D sector focusing on Fashion Tech, Wearable Tech and Smart Materials include: TheLab by Elektrocouture, Strick Zella, ITA by RWTH Aachen, Forster Rohner Textile Innovation as well as Trotec.

SUSTAINABLE INNOVATIONS FORUM
Under the heading "Sustainable Innovations" MUNICH FABRIC START is bringing ideas from the distant future into the Here and Now. In collaboration with the sustainability expert Nina Marenzi from the platform The Sustainable Angle, Kern Kommunikation - experts in innovation and sustainability and long-standing cooperation partner of the trade fair - has identified selected, outstanding innovative approaches that will be showcased on 31 January and 1 February 2017 at a special presentation area at KEYHOUSE.

From fruit leather and non-woven wool through to fibres made from citrus fruit - the forward-looking concepts selected by Marenzi and Kern Kommunikation for "Sustainable Innovations" provide a progressive and new twist on familiar materials and processes as well as their transformation in an age of thoughtfulness.

HIGHTEX AWARD
With a specially initiated HIGHTEX AWARD, the innovation prize awarded for the first time at the last event, it has been possible to create a forum that increasingly takes the high demand for innovation, added value and unique selling points on the textile and fashion market into consideration. The presentation of the specially created award, designed by VOJD STUDIOS Berlin in 3D technology, is a recognition of the achievements in these areas, allowing designers and product managers additional creative potential in collection design. The HIGHTEX AWARD winners will be presented on 31 January 2017 at 2.00pm at KEYHOUSE.

LI EDELKOORT - EXCLUSIVE TREND PRESENTATION
The highlight of the events programme is an exclusive lecture by the renowned trend expert Li Edelkoort presenting her interpretations on the topic of TRANSITION for Spring.Summer 18 at MUNICH FABRIC START and providing initial insights into the season Autumn.Winter 18/19. Furthermore, numerous expert workshops, panel discussions and trend seminars on seasonal themes and technology, finishing and research will also be on the agenda.  

For comprehensive and, in some areas, season-spanning insights into future research and presentation options of the individual lifestyle worlds there will be topically staged trend and colour forums across the entire foyer of the MOC. Also at the focus here will be the redesigned ADDITIONAL TREND AREAS under the auspices of an extended creative team.

Further information on MUNICH FABRIC START can be found on our website: www.munichfabricstart.com. The press gallery with a comprehensive selection of visuals is available here.

OPENING TIMES

MUNICH FABRIC START
31 January 2017 9.30 am to 6.30 pm
1 February 2017 9.30 am to 6.30 pm
2 February 2017 9.30 am to 4.30 pm

BLUEZONE / CATALYZER / KEYHOUSE
31 January 2017 9.30 am to 6.30 pm
1 February 2017 9.30 am to 6.30 pm

MUNICH FABRIC NIGHT - AFTER SHOW PARTY
As usual, MUNICH FABRIC START will be inviting suppliers, decision-makers and designers to MUNICH FABRIC NIGHT on the first evening of the trade fair at 6.30 pm at M.O.C. FAIRGROUND, Featuring DJ Janusch.

Special thanks go to COTTON USA for sponsoring the shuttle buses.

CONTACT
Isabel Rosenberger | PR | Communication
Phone +49(0) 89 45 22 47 40
ir@munichfabricstart.com

HIGHTEX AWARD - THE WINNERS HAVE BEEN ANNOUNCED MUNICH FABRIC START INNOVATION AWARD

On the occasion of the past MUNICH FABRIC START the HIGHTEX AWARD was presented for the first time at the KEYHOUSE, the new creative and innovative forum. Awards went to the winning product developments for Fabrics and Additionals in the categories Technology, Smart Fibres, Sustainability, Resource Efficiency, Finishing and Functionality. 

With this innovation award MUNICH FABRIC START honours and encourages the efforts and endeavours of leading fabric manufacturers and findings producers to invest even more in future-proof product developments. 

The requirements of the market, but especially consumer demands in terms of innovation, added value, functionality and USP, are constantly on the rise. The presentation of the HIGHTEX AWARD provides high media exposure and, hence, also cross-sector attention for future-proof product areas that play an increasingly important role in the portfolio of products. Technical revolutions require courage, creativity, know-how and investment. The HIGHTEX AWARD is therefore also recognition of pioneering achievements of this kind that generate new impulses in product finishing.

For further information and detailed product descriptions of the award-winners as well as other submitted articles please refer to the HIGHTEX AWARD Report.

We congratulate the winners of the HIGHTEX AWARD. First place went to Mectex, Manifatture Italiane Scudieri S.r.l, Italy, for an ultra-light, water-repellent, 3-layer fabric that charges up in daylight and is luminescent in darkness.

"We are very proud of this recognition," says Paolo Scudieri, Chairman of the Management Board of the Adler Group, and goes on to say: "It shows that the course of innovation we have always charted is the right one. In conjunction with research and technology it is the secret to our commercial success and also proves a perfect counterweight for fighting the crisis. This is also the reason why we invest in highly skilled staff and specific expertise."

Second and third place went to SCHOELLER TEXTIL AG Switzerland and OFFICINA +39 Italy.

The next award for the latest generation of visionary Fabrics and Additionals will be organized during the next MUNICH FABRIC START, held from 31 January to 2 February 2017.

High-resolution visuals available upon demand.

CONTACT
Isabel Rosenberger | PR | Communication
Phone +49(o)89 45 22 47 40
ir@munichfabricstart.com

CONCENTRATED INNOVATION HIGHEST QUALITY STANDARDS INTENSIVE BUSINESS

More exhibitors, more visitors, more space, new content. More international flair. And all this alongside a range and visitor structure of increasingly high quality. This is the verdict of the 41st MUNICH FABRIC START after three days. It was a trade fair of premieres, profiles, positioning, innovations and impulses. 

Expressed in figures: the confirmation of a continual rise in visitor numbers, this time a 3% plus over the previous year. For the first time over 1,000 suppliers - of these 96 first-time exhibitors - with more than 1,700 collections. Expanded area from 5 to 7 halls. And thus an increase of 2,500 square metres to 42,500 square metres' total exhibition space. 

In view of these facts and the energised mood both in the MOC and on the Zenith site it was a perfect presentation with many innovations and great potential for development. 

"The fact that visitors are spending considerably more time at the event is very pleasing. This says a great deal about the competence of our suppliers and the select portfolio for the relevant segments as well as about the dynamic development of our trade fair format and its expansion into new areas. Not least this also confirms the timing of the fair. In particular, in the combination of VIEW and MUNICH FABRIC START,"
explained Wolfgang Klinder, Managing Director at MUNICH FABRIC START

Already during the planning stage for 2016 it was clear that in this the anniversary year there would only be a cursory glance backwards but a great step forward. The team was reinforced by international experts while the portfolio was extended to include unique product worlds and space for forward-looking and innovative developments and processes.

This gave rise to CATALYZER as an extension to BLUEZONE and the KEYHOUSE as an innovation and creative centre - a key impulse generator and link connecting sustainability, innovation and technology for fashion with momentum and interaction that has exceeded expectations.

"We were aware of the great challenge we had taken on with KEYHOUSE and CATALYZER as new area concepts. So it is all the more satisfying to see how positively and enthusiastically both exhibitors and visitors are reacting to this move. Our concept was not just accepted, it was immediately understood and obviously expected."
Sebastian Klinder, Managing Director at MUNICH FABRIC START.

For the first time now the Hightex Award was presented for the most innovative product development at KEYHOUSE. Receiving the award was a 3-layer, ultra-light and water-repellent fabric by Mectex (Manifatture Italiane Scudieri S.r.l Mectex Textile Division) featuring a membrane that charges in daylight and then emits light in the dark. 2nd and 3rd prizes went to Schoeller Textiles and Officina+39. (Detailed information on this will follow shortly in the Hightex Report.)

Newly positioned and arranged in KEYHOUSE, the showcases curated by Kern Kommunikation on sustainably oriented innovations, amongst others including Design for Circularity, Pauline van Dongen, perPETual, i:co or Wear It!, all attracted great interest.

"Presenting innovative, future-oriented and business-related concepts in a concentrated manner - this idea at the new KEYHOUSE was right on the mark. The spatial combination of innovative spirit and sustainability brought together what belongs together at the interface between fashion, sportswear and denim. Visitors, experts and designers worked for two days in an intense and cooperative manner towards a common goal: the fundamental rethinking of production and value creation processes. With KEYHOUSE MUNICH FABRIC START has created a platform for this interdisciplinary exchange that is already now an indispensable addition just after its debut."
Alex Vogt, Kern Kommunikation

This view was also echoed in a statement by Pierre-Henry Servajean from Bolid'ster: "The organisers have managed to create an inspiring setting at KEYHOUSE that links two mega trends. One driver is sportswear and the other technology. Both together sketch out the future path for the fashion and textile industry. The participative and interactive concept of this new unique hall gives these developments a further push."

Counting 100 suppliers for the first time and now extended into two halls the BLUEZONE also saw heavy footfall. Confirming just how right and tailor-made the new BLUEZONE concept with its extended CATALYZER is for the indeed very explosive denim and sportswear market are the following responses from suppliers:

"For us the BLUEZONE is the perfect place at the perfect time to offer our customers a well-staged overview of the entire collection. Especially for us sportswear suppliers the date is ideal. Spread over the two days we had more than 60 appointments. From the intense discussions held with customers we draw key conclusions about what we still need to add into the collection and how we are geared up in terms of price."
Christopher Horatz, Pordenone

"The atmosphere here is wonderful and we are very happy to be here. CATALYZER offers the perfect surroundings to stage our Heritage products. The range is curated with a great deal of finesse. This is our first time here as exhibitors in the BLUEZONE and we are sure this is the right platform for us to present ourselves to the promising German market." Kara Nicholas, Cone Denim.

The first day of the fair was the strongest since MUNICH FABRIC START began. Already ahead of the official opening time queues had formed at the counters of the MOC and on the Zenith site. Across the Trend Forums, in their new arrangement now stretching over the entire foyer, people gathered information right at the start of the fair on the most important fabric and colours trends for the 17/18 Autumn.Winter season.

"The decision to come back to MUNICH FABRIC START after many years away was in any case a very good one. The fair is very well organised, the quality of visitors is high and the date is perfect. High-quality producers, in particular, are keen to showcase special highlights towards the end of the season," said Christian Torri, Lanificio Luigi Ricceri.

Many brands already conclude their information and collection trips in Munich so their time can be leveraged on site to the fullest - especially because the range of collections has once again stepped up a gear and a variety of newcomers have come on board. Plus the fact that people were increasingly on the lookout for individual collections and innovative fabrics.

"We already start collection assembly in June and already finalise the collection now in September. Which is why the range of an early event like VIEW and a main fair in early September are simply ideal. At VIEW we choose the basic fabrics which we test over the subsequent weeks on prototypes. If these fabrics meet our quality demands we talk to our suppliers at MFS about specifics like colours, references and patterns. A major plus point at this fair is also its perfect organisation as well as its unique atmosphere."
Alejandro Miralles Giro, Hugo Boss

Featuring top notch names and well attended were the numerous Trend Seminars, Panel Discussions and Round Tables at the new KEYHOUSE forum. Also generating much discussion was the 'Future. Fashion. Economics' theme at the book presentation of the same name, written by Jana Kern and Alex Vogt from Kern Kommunikation and published by the dfv media group.

This fair saw major changes and market-relevant extensions to include themes like future fabrics, heritage, sustainability, resources and future process developments, all against the backdrop of massively changing procurement concepts and marketing strategies.

This was an innovation that was received and acknowledged by suppliers and visitors alike with great interest and great sensitivity. And one that marked the themes more strongly into the consciousness of all involved thereby generating intense dialogue also at the MOC, the once again fully booked powerhouse for FABRICS and ADDITIONALS at MUNICH FABRIC START.

In increasing demand in the fabric segment were innovative items with a high quality standard. Demand focused on greater exclusivity - leading to the concluding mood that once again more is being invested in the product.

The MUNICH FABRIC START event held from 30/08 to 01/09/2016 has set out a new strategic approach that went down very well with the market and set the tone for subsequent fairs.

We look forward to welcoming you to VIEW in Munich from 6 to 7 December 2016. The next MUNICH FABRIC START for the 2018 Spring.Summer season will run from 31/01 to 02/02/2017.

High resolution image material can be downloaded in the Press Gallery

CONTACT
Isabel Rosenberger | PR | Communication
Phone +49(o)89 45 22 47 40
ir@munichfabricstart.com

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