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Adidas X Shape Innovate – In conversation with Drishti Masand: Discovering Innovations – Adidas‘ Journey with the New Cotton Project and T-REX

September 3 @ 11:00 am - 12:00 pm CEST

Join us for an engaging „In Conversation with…“ session featuring Drishti Masand, Senior Manager, Sustainability Direction at adidas. Drishti will delve into how adidas leverages innovation and public research projects like New Cotton Project and T-REX. Such initiatives are industry-wide team collaborations that speak to our efforts, allowing us to learn from the best and share our learnings with partners, which ultimately propels the industry to become more circular. Don’t miss this opportunity to learn about the innovative steps adidas is taking towards a more sustainable future.


September 3
11:00 am - 12:00 pm CEST


Drishti Masand
Muchaneta ten Napel


TREND LECTURES | Keyhouse – Hall 7