MUNICH FABRIC START Publications
Find here the new MUNIQUE magazine as well as the SHOW GUIDE with all info on the trade fair and collections' news as free download. Also available is the E-CATALOG with more specific product and company information of all suppliers:
Please find news and developments around MUNICH FABRIC START here.
The surprising new design of the BLUEZONE and its changed stand concept met with a generally positive response from both exhibitors and visitors.
“The look & feel of the BLUEZONE is very accomplished. The hall boasts a beautiful entrée and positively surprises visitors with its creative ranges. The new stand concept enhances the aspired business atmosphere very well; you can withdraw for concentrated work and yet meet for an exchange in the aisles”, says Oliver Hofmann of Bültel.
Another positive surprise was the new and more generously staged Denim Trend Area, a dedicated area for inspiration, which highlighted eight distinctive denim themes along with trimmings and labellings.
“It was definitely a bold but also conscious move to give the BLUEZONE a new stand concept that provides a new-style conceptual denim presentation and which is forward-looking. The ongoing development over the past seasons and the high-quality orientation both in terms of exhibitors and visitors, were decisive for creating an ambience with more privacy, while providing room for creative and productive working at the same time,” said Sebastian Klinder, Managing Director at MUNICH FABRIC START, explaining the consistent re-design.
Altogether the latest edition of BLUEZONE proved very successful with a constantly well attended show and a usual high quality of visitors.
With a perfect start that exceeded all expectations, the 40th MUNICH FABRIC START kicked off the 2017 Spring.Summer season from 2– 4 February 2016. The great visitor afflux is reflected in a positive 6% plus in visitor attendance.
Also posting a slight increase over the previous year was the percentage of visitors from abroad. More international visitors came from the Netherlands, France, Spain and the USA. Visitor attendance was also up from the Czech Republic, Poland and Switzerland.
“With these results we have seen the strongest trade fair since the inception of this event,” said a visibly pleasedWolfgang Klinder, Managing Director at MUNICH FABRIC START. A positive conclusion was also drawn by exhibitors and visitors. The approval here ranges from “the most important trade fair in Europe” and “a wonderful show” to “a fantastic response and a high footfall of high-quality visitors”.
The 40th edition of MUNICH FABRIC START boasted a clear trend towards greater international flair both in terms of exhibitors and visitors. More than 950 suppliers presented over 1,500 collections for the 2017 Spring.Summer season. This is an unambiguous statement of the industry in favour of Munich as a fashion location.
The BLUEZONE, the show-in show concept at MUNICH FABRIC START for denim and sportswear fabrics, presents itself in a new look for the 2017 Summer season. Throughout the entire Zenith Halle an innovative and high-quality stand system will be used making it possible to design flexible exhibition cubes.
Pale, transparent and light-filled the BLUEZONE will presents modern, progressive feel in a crossover between purism and vintage. Creating an exciting contrast to this is black iron as well as oiled and waxed wood. The company signs of the 70 exhibitors are finished as store signs. “We consciously decided on this crossover and we are convinced that the transparency and lightness as well as the added spacious feel of the design will all shift the product presentation even more into focus,” says Frank Junker, Creative Director at MUNICH FABRIC START. The new stand system was designed by Noodles & Noodles, Berlin. In this new setting the leading international denim, street and sportswear community can present their latest innovations and current finishes and washes. All rounded off by a comprehensive portfolio of flats and cords.
Presented in the BLUEZONE alongside leading brands like Candiani, Calik Denim, Tejidos Royo, ITV Denim, Europa, Olimpias, Prosperity, Kuruki, Textil Santanderina and others are also newcomers like Pacific Jeans from Bangladesh, Crossing and Med Sourcing from Morocco as well as Texcart, R.S.P. 51 and Timay & Tempo.