MUNICH FABRIC START Publications
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VIEW Premium Selection has once more gained strong appeal for internationally established brands. The latest preview textile fair by MUNICH FABRIC START proved its importance for the fashion and textile industry as season’s opener for Autumn.Winter 16/17 on 14 and 15 July in Munich.
The first important trends and developments in new fabrics and colours were shown in more than 300 international pre-collections for fabrics, additionals as well as denim & sportswear. VIEW posted 22 newcomers in total, including famous brands from the Italian Marzotto Group as well as new exhibitors from England, Portugal and Japan. This portfolio attracted a high quality range of visitors. The names attending included purchasing teams and designers from internationally renowned brands such as Lagerfeld, Wunderkind, Escada, Hugo Boss, Tommy Hilfiger, Calvin Klein, Baldessarini, Strellson, Cinque, Lala Berlin or Liu Jo next to teams of the upscale German clothing industry from Laurèl, Riani, René Lezard, Marc Cain, Schumacher, Strenesse, Comma and MAC besides Drykorn, Alberto, Marc O’ Polo to name but a few. Apart from the high visitor attendance across the board, their length of stay has also increased markedly. Buyers and designers of internationally renowned brands from Europe used both trade fair days for browsing the initial collection innovations and highlights. Visitor’s attendance was substantially up by 19 % over the previous year.
BLUEZONE is more than just an exhibition area. It is the place for the Denim and Sportswear Community to meet on 2nd and 3rd February for creative work. Besides a line-up of 80 internationally renowned denim weavers and finishers from leading brands such as Candiani S.p.A., Isko, Orta Anadolu, Tejidos Royo, ITV Denim und Calik Denim, visitors will also find the Zenith Hall as a source of inspiration.
The trend & design studio Monsieur-T., based in Paris, will present a creative think tank on the Blue Stage in BLUEZONE, with a focus on denim trends. Monsieur T. works internationally as a consulting partner for famous brands, advises in terms of brand design and market analysis as well as customized seasonal design and sourcing. The denim art show, staged by the exclusive label “Nadel & Pen”, will present pure inspiration and creativity – 100% tailored, 100% hand-crafted and 100% made in France. WGSN, MUNICH FABRIC START‘s official trend partner, will once again host four exclusive trend seminars in the WGSN Cinema at the BLUEZONE. Please click here for the schedule.
The latest denim and sportswear developments and finishes will be on display at the BLUEZONE, which will be staged in the unique ambiance of the adjacent Zenith Hall. Held on 2 and 3 February 2015, the show-in-show at MUNICH FABRIC START continues to enjoy extremely strong demand and offers the denim and sportswear community an optimal setting for work that’s both productive and creative.
Running under the heading of DENIM EXTREMES, the Spring.Summer 16 BLUEZONE will feature a better-than-ever line-up of about 80 international denim weavers, finishers and washers. Leading brands such as Candiani SpA, Isko, Orta Anadolu, Tejidos Royo, Calik and Lanificio Europa SNC, ITV Denim and M&J Group will be joined by these notable newcomers: Denim Authority, Industrias Morera Unitin, DNM Textile, Fashion Point and Suryalakshmi Cotton Mills. In summer 2016, denim is confrontational to the extreme. Extreme widths step on to fashion’s playing field and oppose equally extreme slim silhouettes. Super short shorts are confronted by long coats while extremely clean jeans position themselves just as self-confidently as extremely destroyed denims. Completing the BLUEZONE portfolio are denim-related products such as flats, corduroy, mill-washed fabrics, accessories and the latest innovations for resource-friendly finishes.