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CLOSING REPORT: MUNICH FABRIC START & BLUEZONE – FOCUS ON THRIVABILITY

The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 - 06 February in Munich. The approximately 18,400 international trade visitors ...

A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY

A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire - that's what the Spring.Summer 21 season stands for.

The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 - 06 February in Munich. The approximately 18,400 international trade visitors were offered a broad spectrum of strongly positioned collections with innovative product and trend statements that demonstrated a new awareness of ecology and the increasing relevance of natural looks and resource-saving materials.

For the first time, the MUNICH FABRIC START closed with a slightly declining number of visitors, due to the worrying news about the rapidly spreading corona virus in China and because of the overlapping trade fair days with Milano Unica. Nevertheless, the three days of the fair were fully used in a professional business atmosphere. The number of visitors could be kept at a high level despite the difficult general conditions resulting in MUNICH FABRIC START to close with a minus of 7% compared to the previous year for the very first time.

'The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges. Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We therefore feel confirmed in our current and future orientation'
Sebastian Klinder, Managing Director MUNICH FABRIC START

The design team of Boss Women emphasizes not only the good atmosphere but also the high-quality and quantitative offer:

'We enjoy the relaxed atmosphere here in Munich. All the important suppliers are on-site, so we can work excellently. The main topic is of course sustainability and the correspondingly wide range of natural materials such as linen as one of the favourites for summer 21. There are also very innovative jerseys, bondings and neoprene knittings as new and exciting materials.'

This was also confirmed by Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital:

'I thoroughly enjoyed my time at Munich Fabric Start. The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.'

FOCUS ON THRIVABILITY
The guiding theme THRIVABILITY met the current mood of the industry, in which future-oriented entrepreneurial spirit meets enthusiasm and a changing understanding of values.

In Munich, it became very clear that the era of sustainability is currently determining all talks and discussions in the textile industry. The tenor seems unanimous: The industry is on the right track and now it is time to take responsibility, turn information into action and create transparency.

Claudia Lanius, Lanius, highlighted the positive approach to a new form of open-mindedness:
'The largest portfolio of sustainable products is on display here in Munich. Such a broad spectrum in this density cannot be found anywhere else. All major suppliers are on-site. In addition, there is an excellently staffed accompanying program of panels and discussion rounds. The acceptance of sustainable topics is increasing all the time, which is a very positive development overall. This is also reflected in the competent awards for articles in the ReSOURCE Area.'

The increasing interest in sustainability, certifications and future-relevant topics is also confirmed by Franziska Dohrmann, GOTS:

'Our contact to major brands is clearly increasing and the interest in certified articles is growing. Already on the first day of the fair, we recorded a strong visitor frequency with very good discussions. The increasing acceptance is also reflected in the highly attended lectures of the ReSOURCE Forum.'

INFORMATION, RESPONSIBILITY AND TRANSPARENCY IN DISCUSSION
The different aspects, innovations, collaborations and communication concepts were also the focus of the numerous well-attended side events at KEYHOUSE, the ReSOURCE Area and BLUEZONE.

'As a trade fair organiser, we also see ourselves in the role of an impulse generator with a potentially corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.'
Frank Junker, Creative Director MUNICH FABRIC START

Right at the start on Tuesday morning, trend forecaster David Shah addressed precisely these challenges in his enthusiastic keynote "The 10 Design Pillars of Design". The publisher and CEO of View Publications drew scenarios of new retreat possibilities and the search for structures and simplicity in times of digitalisation and diversification.

The panel discussion on the subject of "Future Textile Supply Chain" with international experts also provided new thought-provoking impulses on how the textile chain can be transformed through sustainable solutions and networking. In addition to transparency, intensive communication with consumers and the development of technologies, product development, quality and aesthetics should not be forgotten as indispensable criteria.

'The textile value chain is currently being radically rethought. Every company has to deal with these impulses and develop individual concepts. One thing is certain: in the future, too, only those companies will be successful whose fashion fascinates and who act in an economically sensible manner. Digital processes, decentralized production, smaller batches, shorter lead times, comprehensive transparency and new circular business models – it remains exciting to see which of these developments are scalable and when. One thing is certain: now is the right time to develop principles for dealing with the new perspectives for your own company. In view of these fascinating prospects, a 90-minute expert panel on "Future Textile Supply Chain" is just enough to scratch the surface of the new possibilities.'
Alexander Vogt, Kern. Consulting

INNOVATIONS, FUTURE MATERIALS & NEW TRENDS
Knowledge, transparency, quality, responsibility and communication influence the current multitude of product and process innovations. Linen, both pure and blended with cotton, is the big favourite for the season Spring.Summer 21. Other material innovations were super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles – the constant reference to natural fibres and surfaces was clearly visible.

The theme of Li Edelkoort's exclusive trend seminar underlined this statement. In her two-hour "Green Wave" lecture, the internationally renowned trend expert presented her interpretations of Spring.Summer 21. Here, a rethinking of natural materials and looks was clearly evident as well. In her outlook on Autumn.Winter 21/22, she favours White as a global colour, on which new structures, styles and designs are based.

BLUEZONE – Reject egoism. Create ECOISM. Rewrite your future.
The denim industry is facing new challenges, which the Blue Community faced as an optimistic and international community at BLUEZONE under the ECOISM theme. The strong network of over 100 major international brands and numerous denim experts was looking for answers to a conscious consumer approach and a growing interest in ready-made solutions that offer future-oriented products, state-of-the-art technological processes and complex functionalities.

Current topics that determine the denim market were discussed in depth in lectures and international panel discussions. The Rivet 50 Talk on the topic of "2020 Vision" on the first morning of the fair gave an outlook on companies, technologies and fashion in the next decade. One of the key statements highlighted the changing demands of consumers – stationary retail can only survive with new concepts, such as offering sustainable fashion, vintage, and repair stores under one roof. This is precisely why the denim community must move closer together.

Alberto Candiani from Candiani Denim confirms that the community spirit of the ECOISM guiding theme determines the future:

'ECOISM – I love the concept, the slogan, the theme of this year's BLUEZONE. It's about green innovations, which must be visible and tangible, and about consumers who are better informed than ever before and are looking for a new way of consuming. We, as the Blue Community, are responsible for a massive change that will transform what is considered a "polluting" industry into a green model based on sustainable innovation and circularity. Denim can be seen as the most popular, "democratic" and perhaps "invasive" fabric ever made on the planet – and we, the Ecoists, want to change denim to become the representative flag for this revolution.'

KEYHOUSE – A STRONG NETWORK OF CREATIVE MINDS
The think tank of MUNICH FABRIC START offered concrete approaches for a future-oriented textile and fashion industry. Information, transparency and interaction stand for an inspiring network of innovative projects and sustainable collaborations.

'Munich Fabric Start's advanced platform, KEYHOUSE, has been paving the way into the future for some time now, connecting innovators and the industry. The innovation space, which brings together game changers and pioneers, successfully gives traditionalists in the textile industry a glimpse of the future. KEYHOUSE provides the space for superstars of fashion technology to present new technologies, sustainable developments, expert workshops and trend seminars. I would easily describe KEYHOUSE as the "Department of Innovation" for fashion companies.'
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com

In her keynote speech "Rethinking the business of fashion", Muchaneta Kapfunde called for a rethinking within the fashion industry. The change is possible and necessary due to the influence of digitalisation and technology. Examples of fundamental changes are block chain transparency, compostable packaging, on-demand solutions and the production of textiles based on dairy products.

In the panel discussion of Sportswear International, international experts discussed how automation, digitalisation and localisation will change the global fashion market and what impact these new standards will have on CSR issues and sourcing structures.

Once again, the SUSTAINABLE INNOVATIONS Area at KEYHOUSE curated by Simon Angel, received great attention. He emphasized above all the openness of the visitors to the complex topics, to new materials and material extraction. He said that particularly pleasing was the willingness to exchange ideas, form networks and thus strengthen the community of all those involved within the textile and fashion industry.

'The Keyhouse has a unique energetic atmosphere with very inspiring visitors. Especially exciting was the great interest in holistic sustainable concepts that go into depth. So the industry is definitely on the right track.'
Chandra Prakash, Founder & CEO Cocccon

The future of the textile industry was not only discussed in the seminars and lectures – the MUNIQUE MOODS party on the first evening of the fair also provided an opportunity to strengthen the community and exchange information. Around 1,500 guests gathered in an elaborately staged and specially built palace tent.

PREVIEW: A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY

A new level of sustainability, digitalisation, transparency, a growing need for information
and the desire to inspire - that‘s what the Spring.Summer 21 season stands for.
The awareness of a new ecology has become one of the strongest social movements. It challenges
us to rethink, to take responsibility, to create transparency and to enter into an intensive dialogue.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented
by around 1,000 international suppliers of fabrics and additionals will introduce the Spring.Summer
21 season from 4 - 6 February in Munich. Approximately 20,000 trade visitors will have access to an
extensive range of fabrics, additionals, designs, manufacturing services, supported by an
informative and inspiring events programme.

...

The full press release for Munich Fabric Start, Bluezone and Keyhouse is available for download.

MUNICH FABRIC START – High-Quality Visitors, High Demand for Information, Expanded Exhibition Area

The recent MUNICH FABRIC START, held from 3 to 5 September 2019, launched the new Hall 8 and an extended exhibitor portfolio to once again convince the sector of the innovation and information platform. Featuring highly concentrated themes, new exhibition formats and numerous expert-led panel discussions, keynotes and lectures. Now spread over eight halls, for the very first time over 1,000 international suppliers showcased more than 2,000 collections in the Fabrics, Additionals, Denim and Sourcing segments for Autumn/Winter 20/21.

Kicking off the show on Tuesday morning, the panel discussion led by international experts, “SusTECHability – How Tends & Technology influence Sustainability in Fashion” proved to be hugely successful and popular among visitors. Hosted by Jana Kern and Alex Vogt (KERN.Consulting), Li Edelkoort (Trend Union), Tricia Carey (Lenzing Fibers), Michael Stabley-Jones (Un Global Compact), Erik Bang (H&M Foundation), Natasha Franck (EON Group) and Muchaneta Kapfunde (FashNerd.com) discussed the future of fashion against the backdrop of influences from lifestyle and design, sustainable resources and circularity, Big Data and Artificial Intelligence.

 

“Developments in technology can be a key to resolving the current contradiction between a growing textile sector and the necessity to act in a more resource-saving manner. Ranging from transparency, recyclability to surplus production – the potential applications for Big Data, Artificial and Amplified Intelligence are wide and varied. The special thing about this Keyhouse panel was its multi-disciplinary approach was a discourse between the public perspective as represented by Li Edelkoort, the UN and media on the one side, and the H&M Foundation, Lenzing and EON on the other, as those bringing real innovations to our industry.”
Alex Vogt, KERN. Consulting

As the trade fair drew to a close the organisers were very satisfied with the results obtained over the three trade fair days. Registering just over 20,300 international trade visitors, attendance figures remained at the same high level from the previous years edition in September 2018. Compared with the MUNICH FABRIC START edition in February, this means an increase of just under 1%. The breakdown of visitors by country, shows more visitors from France, Great Britain, Sweden, Denmark, China, the USA, South Africa and also from Eastern European countries such as Turkey, Slovenia, Croatia, Hungary and Slovakia. There were fewer visitors registered from Germany, Austria, Switzerland, the Netherlands and Spain.

 

“In view of the current market situation in the German and European region we are highly satisfied with these constant figures and the footfall over the three trade fair days. All segments and areas of MUNICH FABRIC START were well attended, as was the new Hall 8 which was received very well. KEYHOUSE and BLUEZONE have consistently generated the highest numbers since their inception, with visitors spending increased time exploring the halls and segments of the trade fair. We observe a shift in visitors’ needs – beyond purely sourcing fabrics and additionals and towards content and impulses, towards innovations and new market directions.”
Sebastian Klinder, Managing Director MUNICH FABRIC START

All of this is set against the backdrop of the future of the textile and fashion industries being determined by new and highly complex issues, more than ever before. For one thing, there is the multi-layered focus on sustainability with all of its associated awareness, sensibility and responsibility.

For another, there is digitisation and technology as a parameter of perspective that will increasingly redefine product and process solutions. Relevant to many segments, these fields are catered to by MUNICH FABRIC START through specific showcases, thoroughly researched information and numerous product innovations to suit a broad market, thereby promoting the essential readiness for dialogue. Content, Communication, Connection. This will be as key as ever in the future – as confirmed by visitors and exhibitors time and time again.

 

“With its current exhibition formats, the very well attended and high-caliber keynotes, panel discussions and lectures, MUNICH FABRIC START makes a crucial contribution to defining the future of textiles. With the help and support of experts, renowned enterprises and ambitious start-ups combined with courageous creative minds and committed young designers who are shaping their own future in new ways, we are setting new standards in a very focused and solutions-oriented way.”
Frank Junker, Creative Director MUNICH FABRIC START

In a similar way, the unique showcases at BLUEZONE and KEYHOUSE, prove that content and communication are the essential parameters for novel collaborations. Marykate Kelly of Candiani confirms in today’s market, trade fair presence goes far beyond the collection presentation.

 

“We view BLUEZONE as a community platform and content hub. Although there are many diverse marketing channels for product communication there is no better brand experience than at a trade fair. And here at the BLUEZONE we not only find a great location but also a very open-minded and engaged community.”
Marykate Kelly, Candiani Denim

Tricia Carey of Lenzing Fibres shares this view:

“To us this is a fantastic trade fair to meet with our customers. Furthermore, we get plenty of inspirations and impressions here. MUNICH FABRIC START is without a doubt my favourite fair. There is a very special atmosphere here. Here the most varied forms of creativity collide. Moreover, we use this opportunity to explain our products, strategies and cooperations in seminars and to launch products. We welcome our most varied range of visitors here in Munich: American clients, university graduates, start-ups and, of course, leading European brands.”
Tricia Carey, Lenzing Fibers

Boasting a plethora of market launches, product innovations and collaborations by international denim brands BLUEZONE welcomed its strongest show since its inception. Exemplary was the ALL RELATED COLLAB PROJECT involving 33 designers and enterprises that jointly designed 8 sustainable denim silhouettes.

Also registering very high attendance were the Sportswear International Talks “Women in Denim” hosted by Sabine Kühnl (Editor in Chief, Sportswear International) and Lucie Germser (Head of Communication & Design, Monsieur-T.) who interviewed Tricia Carey (Lenzing Fibers), Kelly Harrington, Silvia Rancani (The Denim Window), Sinem Celik (BluProjects), Sondos Saïd (Denim Authority), Sadia Rafique (Endrime), Sevgin Sicim (C&A), Ebru Debbag (Soorty) Özge Özsov (Bossa), to name but a few.

Apart from the necessity to maintain a dialogue and network, technology is the new key factor: on the one hand, because digitisation means you can ensure the transparency required by consumers by such technologies as blockchain; and on the other, because technology developments create new visual aesthetics and thereby help provide a facelift.

No wonder then there was a lot of interest and great crowds at the KEYHOUSE when technology-based interaction was addressed, such as by KPMG x Microsoft with its third generation of a Mixed Reality Hololens, which offers an all new customer journey; or the premiere of the Digital Fabric Lab, which can shorten production cycles many times over through innovative analysis processes.

“It’s a very valuable experience to see the wide variety of visitors here at KEYHOUSE. Who are as versatile as their interests. We received very positive feedback on our Smart Textiles Pop-Up Lab. To us it is of paramount importance to be physically on site to present ourselves to a broad audience. We capitalise on the opportunity to arouse and nurture the interest in technological possibilities.”
Pauline van Dongen, Holst Center, Eindhoven

"Technology shapes Fashion" is how Rosanne van der Meer, the founder of The Girl and The Machine as well as of N.I.O. New Industrial Order, defines this development in a nutshell. This start-up designs and produces personalised knitwear on the basis of 3D knitting techniques.

”At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, traditional knitted styles. I only realised over time that it is truly a USP for 3D knitting to have its own, inimitable look that stands out from conventional styles thereby leading fashion into the future also in terms of looks.”
Rosanne van der Meer, N.I.O. New Industrial Order

Alongside communication and digitalisation sustainability continues to be one of the dominating themes. It was addressed by Muchaneta Kapfunde of FashNerd.com in her panel discussion “Reshaping the Fashion Industry for Good” with Charney Magri (Do Epic good), Olivia Pinnock (Fashion Journalist), among others.

“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation allowing it to implement sustainability initiatives with a high degree of design, disruption and integration of new technologies.”
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com

The ReSOURCE Area also registered more visitors than at previous events. Visitors welcomed the expansion of fabric ranges, with rising demand for certified articles being obvious. Also very well received was the area on packaging and presentation showcased for the first time. The lecture programme which again featured excellent speakers was very well attended.“Visitors come well prepared and ask informed questions. Renowned major players rub shoulders here with start-ups. We receive many questions by e-mail after the fair now so that an in-depth and personal level of communication emerges. It’s also nice to see that visitors take their time and have a systematic approach. This shows: the system is embraced. The efforts undertaken by the trade fair company for the RESOURCE Area have paid off. A great commitment.”
Heike Hess, Internationaler Verband der Naturtextilwirtschaft e.V.

Simon Angel was also impressed by the KEYHOUSE:

“Many visitors have now understood that they should be curious and open to all the things happening here. The atmosphere speaks for itself. Content, dialogue and communication are the key parameters for this form of interaction. It’s nice to see that exhibitors and visitors now know what to expect at KEYHOUSE. Sustainable Innovations hone in on this spirit and start dialogue to convey the message in a nutshell.”
Simon Angel, Curator Sustainable Innovations

The call for sustainable products and corresponding transparent and resource-saving production has long stopped being a niche theme. It is one of the most pressing challenges of relevance for all fabrics and findings markets – the unanimous statement of both exhibitors and visitors at MUNICH FABRIC START. Tomas Vucurevic, owner of brand strategy consultancy Braind, sees great potential for upstream suppliers to the textile industry to build their own brands with the help of measurable quality claims.

“So-called ingredient branding is gaining in importance on markets where consumers not only demand the finished products but also ask critical questions about their genesis.”
Tomas Vucurevic, Braind

 

The compositions of garments – in terms of performance properties, also of sustainability solutions – are increasingly turning into genuine sales and purchasing arguments that can also put fashion brands in a positive light. This is why in future people will be more into vertical brand cooperations where many players across the value chain jointly work towards a solution.

Proving a resounding success was the launch of the new SOURCING AREA at the recently opened Business Club Munich located directly across from the MOC. A selection of 75 international apparel manufacturers and producers presented their services for the segments Womenswear, Menswear, Accessories, Corporate, Couture and Tailored in Hall 8. Alongside the most important German-speaking ready-to-wear manufacturers there were also renowned retailers spotted looking for producers. On top of this, visitors from the Baltic countries, from Russia and the Netherlands.

 

“It was a right and important move to locate the new sourcing format at this venue. We receive corresponding feedback from exhibitors and many visitors. We have already received confirmation from all exhibitors at this stage that they will be back next time. It is important that ‘manufacturing and production’ are presented here in Munich and get such exclusive exposure.”
Sebastian Klinder, Managing Director MUNICH FABRIC START

For the 7th time now the HighTex Award was presented for outstanding achievements in innovative and sustainable product development as part of MUNICH FABRIC START. The winner was RDD Textiles from Portugal, second and third place went to Italy: to M.T.T. Spa Manifattura Tessile and Brugnoli. The award winning innovations are presented in detail at the following link: HIGH TEX AWARD WINNERS

 

“We consider the HighTex Award as both a recognition for outstanding performance and as a motivation for novel innovation projects. It is a sustainable contribution to a clean future and a conscious handling of resources thanks to innovative material use. Our heartfelt congratulations go to the three winning enterprises – they have earned our respect for their efforts and commitment of all participants and their forward thinking product developments.”
Claudia Mynott, Communications Director MUNICH FABRIC START

For the whole duration of the trade fair a comprehensive and highly specialised programme of side events informed visitors and exhibitors about hot topics, trends and directions at KEYHOUSE, at the DENIM DOCK in BLUEZONE and in the ReSOURCE Area. The interest was enormous and shows how urgently information is needed to come up with the right answers to burning issues.

“Time and time again I am thrilled to see how MUNICH FABRIC START has developed as a high-quality international fabric fair. The timing and the spectrum on offer here are ideal for my work. I have come to completely concentrate on the trade fairs here in Munich.”
Thomas Rath

“This very focused exhibition is ideal to have in-depth conversations with your suppliers. The trip to Munich always pays off for us.”
Dorothee Schumacher

The next MUNICH FABRIC START will be held from 4 to 6 February 2020. BLUEZONE opens on 4 and 5 February 2020. For further details on the scheduling go to our statement.

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MUNICH FABRIC START AWARDS 7TH HIGHTEX AWARD

RDD TEXTILES FROM PORTUGAL WINS INNOVATON AWARD FOR ABSOLUTE NOVELTY

 

Munich, 4 September 2019 - The winners of the 7th HighTex Award have been announced. Given the large number of competitive new products from international fabric producers, it was no easy task for the expert jury consisting of Philip Langer, Iris Schlomski, Christoph Hornung, Alex Vogt, Simon Angel and Jo Baumgartner to reach an unanimous decision.

The winners of the HighTex Award 2/19.
RDD TEXTILES from Portugal wins first place with a bonded double-sided jersey quality. Outstanding was the jury's assessment of the development of this new bonding technique through an environmentally conscious mechanical process and newly developed without any additional adhesive. For the filling, 100% Tencel TM which uses an environmentally friendly fiber. According to RDD Textiles this excellent jersey quality, first introduced at MUNICH FABRIC START, is breathable, warming, comfortable, extremely lightweight and absolutely fashionable.

„'We are very happy about this award, which we have received for the second time. The award especially means a lot to us because this now award winning article is a real novelty. For the launch of this outstanding jersey quality, the HighTex Award is a welcomed marketing tool to publicize this novelty in the marketplace.“
Elsa Parente, RDD TEXTILES

v.l. Simon Angel, Sebastian Klinder, Roberto Denna, Enrico Reali, Elsa Parente, Frank Junker, Claudia Mynott,
Alex Vogt, Jo Baumgartner

Second place goes to M.T.T. SPA MANIFATTURA TESSILE TOSCANA from Italy for a wool quality with 14 percent polyamide content currently offered at a high fashion level. This is ensured by a graphic PU print in a technically aesthetic vinyl look. Abrasion and pilling are drastically minimized by this fashionable way of coating. Ideal for trend-setting womenswear with classic wool properties.

 

'We are very happy to be among the winners of the HighTex Award. Our company invests a great deal of energy and know-how in the development of new technologies, innovative fibers and visionary finishes. Always taking into account environmentally friendly, sustainable criteria. It is an honor for the entire team, who are constantly researching forward-looking products'
Enrico Reali, M.T.T. SPA

v.l. Jo Baumgartner, Enrico Reali, Frank Junker

Third place goes to fabric specialist BRUGNOLI, also based in Italy, with a highly functional 3-layer technology. New is the use of bio-based polyamide. The elastic protective membrane is waterproof, windproof and breathable and therefore predestined for outdoor fashion. The first layer is made of extra fine merino wool and bio-based polyamides. The second layer offers a high degree of comfort and functional protection as an extra thin elastic membrane. With the third layer featuring extremely thin polyamides plus elastane. The result is a soft shell quality for jackets and pants that is already used by well-known Italian fashion and function brands.

 

'This award is a wonderful recognition of our performance and proof of our continuous expertise in innovative product solutions. Especially since we have already taken first place last year. The winning fabric is truly an exceptional article with a patent-pending membrane. The HighTex Award motivates and encourages us to consistently improve our research and development strategy.'
Massimiliano Denna, BRUGNOLI

v.l. Massimiliano Denna, Roberto Denna, Simon Angel

The HighTex Award is part of an overall conceptual approach by MUNICH FABRIC START as one of the world's largest textile fabric fairs for intelligent process solutions, innovative highlights, biotech, digitization and sustainable innovation.

 

„We see the HighTex Award as recognition for outstanding achievements and at the same time as motivation which encourages unique innovation projects. It promotes sustainable contributions towards a clean future and more conscious use of resources thanks to the innovative use of materials. Our congratulations to the top three companies and our respect to the performance and commitment of all of the participants and their innovative product developments."
Frank Junker, Creative Director MUNICH FABRIC START

 

The award-winning products and other outstanding innovations will be on display in the HighTex Forum KEYHOUSE for the entire duration of the trade fair from 3 to 5 September 2019.

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