Pre and post show reports

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Closing Report - Munich Fabric Start, Keyhouse and Bluezone

For three days MUNICH FABRIC START was the centre of the textile and clothing industry. Just over 20,000 visitors – designers, product managers and buyers of international brands and companies - came to Munich. The event also reached the record level of 1,050 exhibitors. Overall, the organisers can look back on a constant result based on last year’s comparable figures.

"With VIEW Premium Selection, with its early date in July 2018 and considerable rise in visitors, and the following MUNICH FABRIC START we have developed two consecutive trade fairs as a response to the early kick-off to the season. This allows us to react flexibly to scheduling needs and offer the industry a suitable platform at the right time in each case. Three well-attended days at MUNICH FABRIC START mean we have reached our goal and are very satisfied with the result."
Sebastian Klinder, Managing Director at MUNICH FABRIC START

The latest edition of MUNICH FABRIC START from 4 to 6 September 2018 was a unique demonstration of perspectives, innovations, of what is possible and, more importantly, of what is feasible – translated into over 1,800 trendsetting collections for Autumn.Winter 19/20. Supplemented by the spectacular trend and colour forums for fabrics and additionals in the foyer of the MOC as very aesthetically staged product infotainment whetting visitors’ appetites for the collection ranges from the companies exhibiting in the yet again fully booked halls, atriums and studios.

The overall positive and inspiring mood was also confirmed by new exhibitor Incalpaca:
"This is our first time at MUNICH FABRIC START and already now we can say: this decision has paid off. The presence of major German brands is overwhelming here but we were also able to make many good contacts outside Germany, from Holland to Portugal."
Karina Pinto Cortijo, Sales Manager at Incalpaca

Fabrics & Additionals – New Fashion Power
Providing information on the trends in macro-format through to Summer 2020 was Li Edelkoort in her appealing emotional plea. In her exclusive seminar the trend research expert asked for more empathy, for more love, care and defence of creativity in times of big data. As always, an impressive performance for the over 120 creative guests. Not just on the latest colour trends, derived from the history of creation, but also on the activewear of the future as protection power in a multi-layered outside world driven by upheavals.

After all, the fabric and additionals collections at the MOC also demonstrated how strong and innovative tomorrow’s trends are. Thus, material and finishing already act as definitive storytellers. In terms of the progressive users of Instagram & Co. designers go in targeted search of fabrics full of character and striking colours. Resulting from this is the comeback of label prints, for example. This is a key indication of how strongly sociological developments increasingly impact fashion.

Inspiring themes are in focus with Additionals for Autumn.Winter 19/20. In particular, the topic of sustainability. This was also confirmed by Charlotte Bogegren, CEO at WeNordic, a labels producer from Denmark: "Sustainability is the stand-out topic in conversations."

Furthermore, it is primarily individualised product solutions that are sought. This applies for buttons, ribbons and braids as well as for labels. Exclusivity is a key add-on.

KEYHOUSE – Create the Future!
Innovation and sustainability themes were once again among the key aspects at MUNICH FABRIC START. For instance, KEYHOUSE showcases new paths into the future for the sector: from state-of-the-art digitalisation applications and sustainable audience magnets in the Sustainable Innovations area to the smart and networked visions for the world of tomorrow.

"In a very accessible way KEYHOUSE creates the link between tradition and future, analogue and digital, between sustainable innovations and high-tech. By redesigning this segment alongside other areas such as ReSOURCE we are creating new impulses and demonstrating future-proof process solutions. This underlines the progressiveness and our own dynamism at MUNICH FABRIC START."
Frank Junker, Creative Director at MUNICH FABRIC START

"Appreciation and awareness of sustainable innovations is growing. Once again at the forefront here is dialogue, the highlighting of new process solutions for the unusual and for new materials. Key here is clear indication and explanation of the inspiration through to market-relevant themes and areas. Furthermore, immediate contact is very significant. We have aroused curiosity and are delighted with the great response."
Simon Angel, Curator at Sustainable Innovations

Other highlights at the KEYHOUSE included:
• ‘Wardrobe of the Future’, a walk-in wardrobe featuring smart products to demonstrate how, already today, fashion technology can be deployed for ready-to-wear products.
• DMIx Cloud Showcase from Color Digital as a fully integrated cloud-based solution for colours.
• Next Tex Showcases with innovations on the topics of Advanced Manufacturing, Circular Systems, Cloud Computing & Wearable Tech.
• David Shah, Publisher at View Publications with "Living in the new (dis)ordered World", a statement analysis on current multi-optionalities that no longer permit linear developments anymore and that link opposites in a creative way.
• HighTex Award as an innovation prize for outstanding product developments
The HighTex Award winners

RESOURCE – Sustainability in a New Dimension
Also achieving great acceptance was ReSOURCE, the extended sourcing area that succeeded organicselection. This is MUNICH FABRIC START’s response to the altered developments in the textile industry.

"The new concept ReSOURCE, that compactly presents sustainable sourcing options and comprehensive information at the MOC, proved an immediate and resounding success."
Alex Vogt, KERN.

Demonstrating the extent of interest in the issue of sustainability were the very well-attended ReSOURCE categories featuring sustainable fabric and additionals innovations, rounded off by expert lectures. Many visitors exploring this theme for the first time were curious and happy to be advised on this topic.

"The premises at K4 of the MOC are ideal. This is the perfect setting for optimum work. Here there is lots of space for presentation and discussions. ReSOURCE is exactly the right concept at the right time."
Heike Hess, Manager at IVN

APPAREL SOURCING – Targeted Network Platform
To complement the Fabrics, Additionals, Denim, Design Studio and Innovation Areas selected companies presented their product and service ranges for apparel sourcing in the Sourcing Showrooms in Atrium 3. Industry partners from Central and Eastern Europe spent three days gathering information on innovations and production processes.

"The interest shown in the presented line-up of services from selected exhibitors close to Europe was very welcome. As trade fair organisers and initiators of this sourcing platform in the direct environment of MUNICH FABRIC START we see it our clear task to offer a forum to cater to the growing demand for sourcing options. We aim to push ahead with this concept approach and continually expand it."
Wolfgang Klinder, Managing Director at MUNICH FABRIC START

The clothing industry is very interested in making contact with professional sourcing suppliers. For instance, renowned companies from the German-speaking region came to Munich, especially to gather information and make initial contacts. For their part, exhibitors stressed once again how important the German market, in particular, was as a customer.

BLUEZONE – Strongest Denim Platform
The premiere of the BLUEZONE Festival staged in a street-life setting in the outdoor space around the Zenith venue additionally promoted the trade fair as a community platform. Visitors found the setting here - with its Denim Atelier, stands displaying denim one-offs and street food trucks – ideal for relaxed exchange and inspiration among the otherwise very business-oriented conversations.

"This edition of BLUEZONE was its strongest and best attended yet. At the BLUEZONE Festival we were able to incorporate renowned "locals", create a direct link with the location of Munich and make denim an experience from a range of different perspectives."
Panos Sofianos, Denim Curator BLUEZONE

Far in excess of 100 international brands presented their latest fabric developments beyond seasons at one of the world’s most important denim shows. In focus here were state-of-the-art technological process solutions, trendsetting end uses as well as complex functionalities.

"The German market is a very strong sales market and the BLUEZONE is the best place to do business in Europe. This was also confirmed at the latest event. We had two very productive days here at the trade fair and are entirely satisfied. The trade fair has its very own energy and identity. This is firstly due to the professionalism of visitors and perfect organisation of the event and, secondly, to the constant efforts to find fresh and new concepts. The Denim Community at the BLUEZONE is growing ever larger. Here you meet major industry players and have even more opportunity, thanks to the newly designed outdoor space, for that all-important meet and greet which is so indispensable for a trade fair. The setting is perfect for this."
Hamit Yenici, Calik Denim

"This was my first visit to the Bluezone. It was a bigger show than I expected! Nice mix with garments, makers, crafts and some live dyeing. It is held in fantastically renovated old buildings. I see great potential for introducing global makers to global customers. Hope the show succeeds further and brings new options for the buyers and visitors alike."
Katsu Manabe, COO of JAPAN BLUE CO LTD

At the BLUEZONE many conversations revolved around not just new performance fabrics for denim aimed at achieving a soft touch and sporty looks but also new interpretations of rigid and raw denim for authentic heritage looks. However, topping all of this was the theme of sustainability in denim production that was discussed in numerous lectures and panel discussions on the part of manufacturers as well as the fashion industry.

Uwe Kippschnieder from Closed in his Round Table Talk with the trade magazine TextilWirtschaft rated the topic of ‘sustainability in denim production’ as one of the most important issues in the sector."Our main focus should be directed at reducing water consumption when washing denim. For this reason, at Closed we consciously collaborate with manufacturers that invest in innovative technologies. Nevertheless, there is still great room for improvement in the near future to reduce water consumption even further."

patterns X.0 – The Expert Conference on the Future of the Fashion Industry
The expert conference patterns x.0 on the digitalisation of the value chain was held already for the second time now – as a cooperation between b4b GmbH and MUNICH FABRIC START. Visionaries and movers and shakers at international companies shed light on new perspectives for the digital future heralding in a new era of the fashion systems. The speakers here included Hans Hoegstedt, CEO at Miroglio, Jan Wilmking, CEO at zLabels, Magnus Edholm, CEO at Siemens and Dr. Andres Brill, Managing Partner at b4b GmbH. Serving as the host at this high-calibre event targeting a high-profile audience was once again Holger Knapp, Managing Director at Deutscher Fachverlag.

At zLabels Jan Wilmking (zLabels) advocates "MOQ=1", i.e. a minimum order quantity of 1 piece:
"If rockets can be landed backwards, nobody should tell me why supply chains cannot be digitised to arrive at customised mass production."

The next MUNICH FABRIC START will be held from 29 to 31 January 2019.
The BLUEZONE will run from 29 to 30 January 2019.

MUNICH FARBIC START presents HighTex Award Winners

The winners of the HighTex Award have been chosen. The innovation award of MUNICH FABRIC START was presented for the 4th time already but for the first time companies were recognized for their overall strategic commitment with regard to resource–saving process solutions, innovative product development as well as process implementation and marketability.

"By presenting the HighTex Award MUNICH FABRIC START supports and recognises the extensive and often costly commitment of innovative and creative companies in cooperation with innovative brands to set novel and sustainable product impulses."
Frank Junker, Creative Director MUNICH FABRIC START

Find detailed information on the award–winning products in the Fabrics and Additionals segments and the reactions of the award winners below:

First place goes to the Italian jersey producer BRUGNOLI. With Br4tec5, Brugnoli launches a fabric created with Virgin Merino Wool, a bio based polyamide/Evo by Fulgar and 3% spandex, as a novel piquet. Compared to conventional processes, Br4 technology by Brugnoli uses 20 percent less water and energy, which means 2500 liter water saved and 20Kg CO2 avoided, each 1000 meter fabric produced. The knitting specialist Brugnoli has been recently granted a double European patent for it's Br4 technology: production process and fabric.

"Our efforts are aimed at creating new textile technologies and translating them into performing and high fashion fabrics. We are pleased that this is clearly paying off and that our efforts are being rewarded. We believe that there is a demand on the market for sporty fashion, especially in the form of high–quality fibres and manufacturing technology solutions. We cater to this demand with our processed elastic membranes, polyamides and sporty jacquards."
Stefano Vailati, Sales Manager Brugnoli

COCCCON secured second place for the fair and environmentally conscious production of luxurious textiles and an innovative silk denim. The silkworms hatch by piercing and trimming the cocoon and are not killed in hot water as in conventional silk production. The fabrics, which come with an anti–allergic finish as a rule, are hand–woven at a fair price and dyed without toxic chemicals. For the first time, the Indian company presents PET2Silk in Munich, a silk–like fabric made of recycled PET bottles. The first GOTS–certified organic silk denim is also biodegradable.

"The award is of major importance to us because it confirms our product philosophy and at the same time helps us to communicate it even more widely. We have been the world's largest producer of organic silk for two years. This motivates us and we are constantly developing new products on this basis. The jury of the HighTex Award was convinced by a denim–look silk shirt that requires only a fraction of water compared to conventional denim production and foregoes chemical additives."
Chandra Prakash Jha, Cocccon

The RECA GROUP was awarded 3rd place for its process for avoiding product copies. The Italian specialist for packaging, cards as well as plastic and metal labels currently focuses on high–frequency embossing and printing on polyurethane – a process called ALM06. Depending on the perspective, different logotypes and colours are created.

"At Reca, we believe in progress and innovation through constant investment in research and development. That's why every season we put a lot of energy not only into new designs but also into the further development of our products. This is reflected by constantly improving product quality and also by new solutions for consumers. The most recent examples are labels that develop new optics with different light incidence and applications that work on the basis of heat setting rather than stitching. The fact that we are among the winners of the HighTex Award of MUNICH FABRIC START confirms us in our efforts."
Marcello Tarabini Castellani, Sales Area Manager Reca Group

The highlights of the numerous submissions and of course the award–winning article groups were exhibited at the KEYHOUSE HighTex Forum as part of MUNICH FABRIC START from 4 to 6 September 2018.


MUNICH FABRIC START remains on course for growth. The 45th event held from 4 to 6 September 2018 posts another record number of exhibitors with currently 1,050 suppliers in the segments Fabrics, Additionals, Denim & Sportswear. This ongoing growth has prompted another extension to exhibition space specifically in the BLUEZONE Area at the Zenith premises.

BRAVE NEW WORLD as the overriding theme for the over 1,800 collections for Autumn.Winter 19/20 promises an intense and sizzling trend show. An interplay of contrasts dominates here - from High Fashion vs No Fashion, through Futurist vs Realist, to Optimist vs Activist. A demonstration of diversification with a simultaneous individualisation of the apparent contrasts in this fashion offensive. With its complexity this offensive offers an extraordinary whole, sends out progressive impulses and re-defines trends. This progressive fashion statement is given additional dynamism by a spectacular programme of side events that points to the textile and fashion industry of the future where tomorrow is already happening today and where technology and development are the primordial competencies.

As always, MUNICH FABRIC START offers an exclusive programme curated by experts specifically for these areas so as to generate impulses, provide solutions and offer opportunities for international networking.

'As a trade fair organiser part of our mission is to create an operational platform for high-quality presentation of suppliers. Furthermore, we are highly committed to our role as initiators and motivators. We are called upon to set processes in motion, make available expert know-how, and, in the final analysis, offer tools and approaches for processes of relevance to the future.'
Sebastian Klinder, Managing Director MUNICH FABRIC START

In addition to Fabrics, Additionals, Denim, Design Studios and New Development selected companies showcase their products and services related to Manufacturing Sourcing in the exclusive SOURCING Showrooms in Atrium 3, above Hall 3. On the first and second day of the trade fair industry partners from Central and Eastern Europe will provide information on innovations and manufacturing processes.

'Sourcing is an extremely important theme that moves the industry. As a trade fair we view it our clear mission to give a platform to the growing demand for sourcing options in the location of Munich. We aim to drive forward and continuously expand this conceptual approach.'
Wolfgang Klinder, Managing Director MUNICH FABRIC START

ReSOURCE care of MUNICH FABRIC START is a new enlarged sourcing area being launched as a successor to the organicselection. As a response to the changed developments in the textile industry ReSOURCE highlights the next dimension of sustainability for future-oriented manufacturing processes as well as transparency in sourcing and production/supply chains.

As MUNICH FABRIC START's centre of innovation and expertise KEYHOUSE stages the latest generation of future fabrics, latest technologies, bionomics and macro trends - for instance the NEXT TEX Innovations Showcase featuring vendors and innovators of Circular Systems, Advanced Manufacturing, Biotech Materials & Textile Interfaces in its proven interactive format.

Promising to be a one-of-a-kind experience is the 'Wardrobe of the Future', the first walk-in wardrobe with smart products for consumers that fuse fashion and technology in a retail-ready symbiosis. This is an exciting project by FashNerd in cooperation with MUNICH FABRIC START.

'Our aim is to provide new impulses time and again, to inspire and keep the industry in motion. Sustainability is a holistic concept that you cannot manage single-handedly. This is why we all have to pull in the same direction.'
Frank Junker, Creative Director MUNICH FABRIC START

This appeal is also echoed at the SUSTAINABLE INNOVATIONS Forum at the KEYHOUSE. Here projects are introduced that inspire and motivate material professionals to think and act sustainably. Unconventional materials are created here for aspiring design that is gentle on the environment.

The 4th presentation of the HighTex Award for outstanding and pioneering product and process solutions shows how strong and tangible MUNICH FABRIC START's commitment to smart textiles really is. Companies are recognised here for their strategic overall conception in terms of sustainability and technology. Product details and contact information for articles and producers come care of the HighTex Award presentation forum at KEYHOUSE.

The current BLUEZONE is the biggest with the best line-up ever since its inception. Well over 120 leading international denim & sportswear brands will be exhibiting their latest season-spanning fabric innovations - in many cases already translated into trendsetting finished products with novel finishes and washes.

Due to high demand the outdoor spaces around BLUEZONE will be used as additional exhibition space thereby enhancing the already very intense business atmosphere even further. In addition to the again fully booked exhibition halls the BLUEZONE FESTIVAL held for the first time will provide both denim insiders and denim lovers with unique brands and products at the heart of the BLUEZONE, the Blue Yard. In a street festival setting the exhibits will revolve around new technologies, new heritage, vintage showrooms, communication, networking and how to handle the latest process solutions.

The agenda also features high-calibre panel discussions, workshops and lectures on current denim themes and novelties at the Denim Club in Hall 7.


The forthcoming BLUEZONE from 4 to 5 September 2018 is the biggest event with the best line-up ever since its inception. Well over 120 international brands in the denim & sportswear categories will be exhibiting their latest fabric innovations beyond seasons. Due to high demand the outdoor areas around BLUEZONE will be used as additional exhibition space thereby enhancing the already very intense business atmosphere even further. 

With this continuous positive development the BLUEZONE underlines its position as one of the world's most important denim shows in the international trade fair arena.

Needless to say, we are delighted to have positioned ourselves at the very top of this league. The current show is fully booked once again. This yet again testifies to the global importance of BLUEZONE. Our stated goal was, and will in future also be, to offer a spectacular portfolio of the best brands and the most innovative products. In Munich the future of denim is already here.
Sebastian Klinder, Managing Director MUNICH FABRIC START

PERPETUUM BLUE is the overriding and befitting leitmotif of the coming BLUEZONE held at the Zenith premises in Munich from 4 to 5 September 2018. PERPETUUM BLUE is synonymous with all things in constant motion ... something that keeps on moving once set in motion. This is how parallel universes emerge: High Fashion vs No-Fashion, Futurist vs Realist, Individualist vs Pluralist.

This phenomenon is almost perfectly abstracted by the BLUEZONE format. With its typical inherent drive to shape and optimise matters the BLUEZONE reflects any given developments and moods on the market and transposes them into interactions.

PERPETUUM BLUE is impressively interpreted and visualised by hands-on product and mood installations by our Creative Team in the Denim-Concept-Zone serving as a key source of inspiration for collection design for designers, product managers and buyers.

In addition to the again fully booked exhibition halls the BLUEZONE FESTIVAL will provide both denim insiders and denim lovers with unique brands and products at the heart of the Bluezone - the Blue Yard. In a street festival setting the exhibits will revolve around new technologies, new heritage, vintage showrooms, around communication and networking about how to handle the latest process solutions.

The high-quality 'performance offensive' will focus on the latest fabric innovations, trend-setting end uses as well as complex functionalities of the market-leading vendors of denim & sportswear innovations, finishes, washes and processing methods.


» Atelier & Repair – a cooperation between CANDIANI and LENZING at the stand of the denim specialist at CATALYSER, Hall 6
» The organisers of the NEW HERITAGE FESTIVAL present their trade fair and a selection of their exhibitors including Schiesser, Blaumann, Studio Munique, Starrgang Bike, East London Liquor Company
» SASHIKODENIM, Repair don't replace
» Vintage Showroom x Orta
» Die Designwerkstatt, Munich // Nicola Kuda & Necu Demirci
» DENIM BOULEVARD, Hamnsutra, SAAT, Tintes Egara x MOUNTEK
» Eco Colors as a sustainable concept, presented by RANTEX
» Regenarated Fabric - Berto presents fabrics made of production waste under PIANETA FABRIC DEVELOPMENT
» Wraptech - Highly flexibility to maximize performance technology by NAVEENA NDM
» Zero Waste Water Collection resented by Soorty

The innovative new exhibitors at the BLUEZONE include DESERT STUDIO, PIZARRO WISER, HYOSUNG CREORA and IMATEX, to name but a few. LANDES UND AZGARD 9 have returned to the BLUEZONE after a short absence.

The agenda also features high-calibre panel discussions, forums and lectures at the Denim Club in Hall 7.

With BLUEZONE MUNICH FABRIC START prides itself on a dynamically growing concept with increasing acceptance in the international textile business. In total, 1,050 suppliers will be showcasing more than 1,800 collections for the 19/20 Autumn.Winter season at the MOC and the Zenith premises from 4 to 6 September 2018.


» LI EDELKOORT's Exclusive Trend Seminar: ENLIGHTENMENT Fashion Trend Forecast Autumn.Winter 19/20 COLOURS Spring.Summer 2020 Full Forecast ACTIVEWEAR Spring.Summer 2020 Full Forecast 5 September from 10.00 am – 12.00 noon at the Atrium 1, MOC
» PATTERNS X.O Conference on the Digitalisation of the Value Chain Upside Down: The Future of the Fashion Industry The lateral thinkers in the sector and the 'movers and shakers' in the industry will shed some light on new perspectives for the digital future of a new era in fashion systems. 4 September from 10.00 am – 6.00 pm at Atrium 1, MOC
» The KEYHOUSE stages future fabrics, new technologies, bionomics and macro-trends, for instance, the NextTex Innovations Showcase comprising vendors and innovators of circular systems, advanced manufacturing, biotech materials & textile interfaces and the FashNerd's Wardrobe of the Future featuring exclusive, consumer-ready fashion tech products and experienceable smart products.
» Denim Club by BLUEZONE as a meeting point for denim lectures, round tables and workshops on relevant themes on the denim market.
» ReSOURCE takes sustainability to the next level of evolution and as a successor to the organicselection introduces authentic brands to the relevant suppliers and stakeholders at the MOC.
» BLUEZONE Festival
A street festival revolving around new technologies, New Heritage and Vintage Showroom, Workshops, Denim Ateliers as well as fine food & drinks. 4 to 5 September Open Air / Zenith Area
» MUNIQUE MOODS | After Show Party 4 September 6.30 pm, Bluezone Festival Area