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Based on valuable insights and the feedback of experts and producers against the background of current developments, we are compelled to cancel VIEW Premium Selection on July 14 - 15, 2020. This decision is a very difficult one for us. We deeply regret that we will not be able to hold our beloved VIEW this summer – especially since we know how important it is for the textile industry to exchange personal information and resume business relations as quickly as possible.
Dear press- and media representatives,
In the current difficult and uncertain situation, it is more important than ever to work together and to face the newly emerging challenges as a strong community. In that respect, we are aware of the great importance and relevance our trade fairs has for manufacturers and fashion companies as a platform for exchange and business.
In view of the fact that the VIEW does not necessarily fall under the ban on major events announced by the German government on April 15th 2020 as well as based on the latest expert findings, we also remain in close contact with other trade fair organisers and associations. Last week, we also conducted a survey among the mainstay of our event, our exhibitors, asking them for their opinion and assessment of VIEW Premium Selection in July 2020.
The survey showed that the majority of the market has no need for a preview textile fair in this extraordinary situation, as most of the new collections cannot be developed in time due to confirmed production delays. Moreover, the ban on major events and travel restrictions, which are likely to remain in place for some time, does not allow for the necessary planning for this B2B event in July. Above all, the health and safety of our exhibitors and visitors is our top priority.
“Based on these valuable insights and the feedback of experts and producers against the background of current developments, we are compelled to cancel VIEW Premium Selection on July 14 - 15, 2020. This decision is a very difficult one for us. We deeply regret that we will not be able to hold our beloved VIEW this summer – especially since we know how important it is for the textile industry to exchange personal information and resume business relations as quickly as possible. We would like to take this opportunity to thank our exhibitors, visitors and our service companies for their great loyalty, optimism and trust in us at all times which we greatly appreciate. We’re continuing to do our best to provide an optimal platform as soon as possible.”
Sebastian Klinder, Managing Director Munich Fabric Start
“Our goal now is to be able to organise MUNICH FABRIC START from 01 - 03 September 2020 followed by VIEW Premium Selection from 08 - 09 December 2020. Of course, following the necessary precautions, which includes ongoing integrated hygiene measures as well as controlled visitor guidance and minimum distance rules on site. Together with various specialists, we are currently working on a step-by-step plan with specific recommendations for action on the implementation of trade fairs which take into account any official regulations.”
Frank Junker, Creative Director MUNICH FABRIC START
The ban on major events in Germany is currently in effect until August 31st 2020, which according to current planning means we offer the first possible platform to kick off the Autumn.Winter 21/22 season with our MUNICH FABRIC START trade fair date. The numerous stand registrations already received are a great support for our efforts.
We thank everyone who is actively shaping the future together with us and we are looking forward to a reunion with all industry players in Munich again soon.
During this difficult and uncertain phase, the thoughts and sympathy of the entire MUNICH FABRIC START team are especially with people who live in countries without a functioning healthcare system or facing evacuation. We are aware of the impact on the global textile industry and see the great challenges our industry has to face...
As an organiser of trade fairs, the current situation also prevents the heart of our business: bringing together people and exchanging information in the industry. We are aware of the great importance and relevance of our trade fair for manufacturers and fashion companies.
“In this situation, the next meeting and exchange of ideas will become incredibly important. We want to set an example by offering a perspective and providing the textile industry a platform with optimal conditions as soon as possible. To achieve this, we remain flexible in our actions and are prepared to respond to any future developments. We are currently organising the next two fairs as usual and are working at full capacity to ensure that VIEW Premium Selection in July 2020 and MUNICH FABRIC START in September 2020 can take place on the planned dates.”
Sebastian Klinder, Managing Director MUNICH FABRIC START
The current time of isolation and social distancing affects all players in the industry which is why coming together at the fair will be immensely valuable. This is confirmed by the usual high number of registrations and positive feedback we are currently receiving. BLUEZONE is already fully booked for September 2020 and we are stunned by the great amount of trust and loyalty placed in us.
At this point, we also try to put ourselves in the position of the exhibitors and visitors to find solutions which are best for all parties involved. To this end, we are currently examining various scenarios with which we can react flexibly and in a solution-oriented manner to any changes in government guidelines for events.
“At the moment, it is probably more a question of thinking about how to organise a trade fair with Corona – instead of after Corona. We are therefore already thinking about necessary modifications for possible Plan B scenarios. In addition to hygiene measures, this may include for example, widening aisles between the stands to create the necessary distancing, possibly regulating access to the exhibition halls, distributing the visitor flow to avoid congestion, distance markings or digital ticketing.”
Frank Junker, Creative Director MUNICH FABRIC START
The current push for digital alternatives also offers interesting approaches. We are taking a proactive approach to the opportunities which may open up here in the future. At the same time, we are convinced that a digital solution can never completely replace our core business, textile products. Therefore, our Plan B is not necessarily completely digital – in view of the fact that a digital format involves many different parameters and functions that have to interlock perfectly. Therefore, if we were to implement a digital format within only a few months, we will not be able to meet all of our requirements.
There are still several months until our trade fair dates – valuable time that can be decisive. For the moment, it means waiting for developments in the next few weeks and making decisions on this basis. At this point in time, it is still too early to make a final statement on the execution of the two trade fairs. It is expected that we will be able to make a decision at the end of April as to whether the fairs can take place. We are in close contact with other trade fair organizers and rely on the findings of experts and political decisions, without own interpretations or statements on the current social and political issues.
We look forward to hopefully seeing all industry players soon again in Munich. Stay healthy!
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 - 06 February in Munich. The approximately 18,400 international trade visitors ...
A PARADIGM SHIFT TOWARDS HOLISTIC SUSTAINABILITY
A new level of sustainability, digitalisation, transparency, a growing need for information and the desire to inspire - that's what the Spring.Summer 21 season stands for.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented by around 1,000 international suppliers of fabrics and additionals successfully introduced the Spring.Summer 21 season from 04 - 06 February in Munich. The approximately 18,400 international trade visitors were offered a broad spectrum of strongly positioned collections with innovative product and trend statements that demonstrated a new awareness of ecology and the increasing relevance of natural looks and resource-saving materials.
For the first time, the MUNICH FABRIC START closed with a slightly declining number of visitors, due to the worrying news about the rapidly spreading corona virus in China and because of the overlapping trade fair days with Milano Unica. Nevertheless, the three days of the fair were fully used in a professional business atmosphere. The number of visitors could be kept at a high level despite the difficult general conditions resulting in MUNICH FABRIC START to close with a minus of 7% compared to the previous year for the very first time.
'The MUNICH FABRIC START has shown very clearly that this fair format is convincing as a strong industry platform in times of changes and major challenges. Thanks to the professionalism and sovereignty of all those involved, the necessary responsibility to approach the reorientation of the market constructively and in a solution-oriented manner has been created. We have experienced this willingness in numerous discussions with exhibitors and visitors during the three intensively used days of the fair. We therefore feel confirmed in our current and future orientation'
Sebastian Klinder, Managing Director MUNICH FABRIC START
The design team of Boss Women emphasizes not only the good atmosphere but also the high-quality and quantitative offer:
'We enjoy the relaxed atmosphere here in Munich. All the important suppliers are on-site, so we can work excellently. The main topic is of course sustainability and the correspondingly wide range of natural materials such as linen as one of the favourites for summer 21. There are also very innovative jerseys, bondings and neoprene knittings as new and exciting materials.'
This was also confirmed by Theresa Austin, Advisor AKOJO MARKET, Co-founder Paris UIUX, LVMH Group Digital:
'I thoroughly enjoyed my time at Munich Fabric Start. The Bluezone and Keyhouse, in particular, were eye-opening for me and I was very impressed at the number of suppliers working with innovative new technologies and methods to produce in more sustainable ways. It was a great showcase of sustainable innovation and it was very inspirational to speak with so many experts on such a key topic. I left both motivated and educated, with a lot to share back into my work.'
FOCUS ON THRIVABILITY
The guiding theme THRIVABILITY met the current mood of the industry, in which future-oriented entrepreneurial spirit meets enthusiasm and a changing understanding of values.
In Munich, it became very clear that the era of sustainability is currently determining all talks and discussions in the textile industry. The tenor seems unanimous: The industry is on the right track and now it is time to take responsibility, turn information into action and create transparency.
Claudia Lanius, Lanius, highlighted the positive approach to a new form of open-mindedness:
'The largest portfolio of sustainable products is on display here in Munich. Such a broad spectrum in this density cannot be found anywhere else. All major suppliers are on-site. In addition, there is an excellently staffed accompanying program of panels and discussion rounds. The acceptance of sustainable topics is increasing all the time, which is a very positive development overall. This is also reflected in the competent awards for articles in the ReSOURCE Area.'
The increasing interest in sustainability, certifications and future-relevant topics is also confirmed by Franziska Dohrmann, GOTS:
'Our contact to major brands is clearly increasing and the interest in certified articles is growing. Already on the first day of the fair, we recorded a strong visitor frequency with very good discussions. The increasing acceptance is also reflected in the highly attended lectures of the ReSOURCE Forum.'
INFORMATION, RESPONSIBILITY AND TRANSPARENCY IN DISCUSSION
The different aspects, innovations, collaborations and communication concepts were also the focus of the numerous well-attended side events at KEYHOUSE, the ReSOURCE Area and BLUEZONE.
'As a trade fair organiser, we also see ourselves in the role of an impulse generator with a potentially corresponding reach. Therefore, we attach particular importance to a qualitative and varied supporting programme which, thanks to international experts, offers an insight into current innovation topics, problems and solutions and thus forms the basis for transparent knowledge transfer.'
Frank Junker, Creative Director MUNICH FABRIC START
Right at the start on Tuesday morning, trend forecaster David Shah addressed precisely these challenges in his enthusiastic keynote "The 10 Design Pillars of Design". The publisher and CEO of View Publications drew scenarios of new retreat possibilities and the search for structures and simplicity in times of digitalisation and diversification.
The panel discussion on the subject of "Future Textile Supply Chain" with international experts also provided new thought-provoking impulses on how the textile chain can be transformed through sustainable solutions and networking. In addition to transparency, intensive communication with consumers and the development of technologies, product development, quality and aesthetics should not be forgotten as indispensable criteria.
'The textile value chain is currently being radically rethought. Every company has to deal with these impulses and develop individual concepts. One thing is certain: in the future, too, only those companies will be successful whose fashion fascinates and who act in an economically sensible manner. Digital processes, decentralized production, smaller batches, shorter lead times, comprehensive transparency and new circular business models – it remains exciting to see which of these developments are scalable and when. One thing is certain: now is the right time to develop principles for dealing with the new perspectives for your own company. In view of these fascinating prospects, a 90-minute expert panel on "Future Textile Supply Chain" is just enough to scratch the surface of the new possibilities.'
Alexander Vogt, Kern. Consulting
INNOVATIONS, FUTURE MATERIALS & NEW TRENDS
Knowledge, transparency, quality, responsibility and communication influence the current multitude of product and process innovations. Linen, both pure and blended with cotton, is the big favourite for the season Spring.Summer 21. Other material innovations were super-stretch silk, recycled polyester, Ecovero-Tencel linen, Naia and Cupro fibre blends or hemp textiles – the constant reference to natural fibres and surfaces was clearly visible.
The theme of Li Edelkoort's exclusive trend seminar underlined this statement. In her two-hour "Green Wave" lecture, the internationally renowned trend expert presented her interpretations of Spring.Summer 21. Here, a rethinking of natural materials and looks was clearly evident as well. In her outlook on Autumn.Winter 21/22, she favours White as a global colour, on which new structures, styles and designs are based.
BLUEZONE – Reject egoism. Create ECOISM. Rewrite your future.
The denim industry is facing new challenges, which the Blue Community faced as an optimistic and international community at BLUEZONE under the ECOISM theme. The strong network of over 100 major international brands and numerous denim experts was looking for answers to a conscious consumer approach and a growing interest in ready-made solutions that offer future-oriented products, state-of-the-art technological processes and complex functionalities.
Current topics that determine the denim market were discussed in depth in lectures and international panel discussions. The Rivet 50 Talk on the topic of "2020 Vision" on the first morning of the fair gave an outlook on companies, technologies and fashion in the next decade. One of the key statements highlighted the changing demands of consumers – stationary retail can only survive with new concepts, such as offering sustainable fashion, vintage, and repair stores under one roof. This is precisely why the denim community must move closer together.
Alberto Candiani from Candiani Denim confirms that the community spirit of the ECOISM guiding theme determines the future:
'ECOISM – I love the concept, the slogan, the theme of this year's BLUEZONE. It's about green innovations, which must be visible and tangible, and about consumers who are better informed than ever before and are looking for a new way of consuming. We, as the Blue Community, are responsible for a massive change that will transform what is considered a "polluting" industry into a green model based on sustainable innovation and circularity. Denim can be seen as the most popular, "democratic" and perhaps "invasive" fabric ever made on the planet – and we, the Ecoists, want to change denim to become the representative flag for this revolution.'
KEYHOUSE – A STRONG NETWORK OF CREATIVE MINDS
The think tank of MUNICH FABRIC START offered concrete approaches for a future-oriented textile and fashion industry. Information, transparency and interaction stand for an inspiring network of innovative projects and sustainable collaborations.
'Munich Fabric Start's advanced platform, KEYHOUSE, has been paving the way into the future for some time now, connecting innovators and the industry. The innovation space, which brings together game changers and pioneers, successfully gives traditionalists in the textile industry a glimpse of the future. KEYHOUSE provides the space for superstars of fashion technology to present new technologies, sustainable developments, expert workshops and trend seminars. I would easily describe KEYHOUSE as the "Department of Innovation" for fashion companies.'
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com
In her keynote speech "Rethinking the business of fashion", Muchaneta Kapfunde called for a rethinking within the fashion industry. The change is possible and necessary due to the influence of digitalisation and technology. Examples of fundamental changes are block chain transparency, compostable packaging, on-demand solutions and the production of textiles based on dairy products.
In the panel discussion of Sportswear International, international experts discussed how automation, digitalisation and localisation will change the global fashion market and what impact these new standards will have on CSR issues and sourcing structures.
Once again, the SUSTAINABLE INNOVATIONS Area at KEYHOUSE curated by Simon Angel, received great attention. He emphasized above all the openness of the visitors to the complex topics, to new materials and material extraction. He said that particularly pleasing was the willingness to exchange ideas, form networks and thus strengthen the community of all those involved within the textile and fashion industry.
'The Keyhouse has a unique energetic atmosphere with very inspiring visitors. Especially exciting was the great interest in holistic sustainable concepts that go into depth. So the industry is definitely on the right track.'
Chandra Prakash, Founder & CEO Cocccon
The future of the textile industry was not only discussed in the seminars and lectures – the MUNIQUE MOODS party on the first evening of the fair also provided an opportunity to strengthen the community and exchange information. Around 1,500 guests gathered in an elaborately staged and specially built palace tent.
A new level of sustainability, digitalisation, transparency, a growing need for information
and the desire to inspire - that‘s what the Spring.Summer 21 season stands for.
The awareness of a new ecology has become one of the strongest social movements. It challenges
us to rethink, to take responsibility, to create transparency and to enter into an intensive dialogue.
The MUNICH FABRIC START with BLUEZONE, KEYHOUSE and the individual showcases presented
by around 1,000 international suppliers of fabrics and additionals will introduce the Spring.Summer
21 season from 4 - 6 February in Munich. Approximately 20,000 trade visitors will have access to an
extensive range of fabrics, additionals, designs, manufacturing services, supported by an
informative and inspiring events programme.
The full press release for Munich Fabric Start, Bluezone and Keyhouse is available for download.