Pre and post show reports

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MUNICH FABRIC START – High-Quality Visitors, High Demand for Information, Expanded Exhibition Area

The recent MUNICH FABRIC START, held from 3 to 5 September 2019, launched the new Hall 8 and an extended exhibitor portfolio to once again convince the sector of the innovation and information platform. Featuring highly concentrated themes, new exhibition formats and numerous expert-led panel discussions, keynotes and lectures. Now spread over eight halls, for the very first time over 1,000 international suppliers showcased more than 2,000 collections in the Fabrics, Additionals, Denim and Sourcing segments for Autumn/Winter 20/21.

Kicking off the show on Tuesday morning, the panel discussion led by international experts, “SusTECHability – How Tends & Technology influence Sustainability in Fashion” proved to be hugely successful and popular among visitors. Hosted by Jana Kern and Alex Vogt (KERN.Consulting), Li Edelkoort (Trend Union), Tricia Carey (Lenzing Fibers), Michael Stabley-Jones (Un Global Compact), Erik Bang (H&M Foundation), Natasha Franck (EON Group) and Muchaneta Kapfunde (FashNerd.com) discussed the future of fashion against the backdrop of influences from lifestyle and design, sustainable resources and circularity, Big Data and Artificial Intelligence.

 

“Developments in technology can be a key to resolving the current contradiction between a growing textile sector and the necessity to act in a more resource-saving manner. Ranging from transparency, recyclability to surplus production – the potential applications for Big Data, Artificial and Amplified Intelligence are wide and varied. The special thing about this Keyhouse panel was its multi-disciplinary approach was a discourse between the public perspective as represented by Li Edelkoort, the UN and media on the one side, and the H&M Foundation, Lenzing and EON on the other, as those bringing real innovations to our industry.”
Alex Vogt, KERN. Consulting

As the trade fair drew to a close the organisers were very satisfied with the results obtained over the three trade fair days. Registering just over 20,300 international trade visitors, attendance figures remained at the same high level from the previous years edition in September 2018. Compared with the MUNICH FABRIC START edition in February, this means an increase of just under 1%. The breakdown of visitors by country, shows more visitors from France, Great Britain, Sweden, Denmark, China, the USA, South Africa and also from Eastern European countries such as Turkey, Slovenia, Croatia, Hungary and Slovakia. There were fewer visitors registered from Germany, Austria, Switzerland, the Netherlands and Spain.

 

“In view of the current market situation in the German and European region we are highly satisfied with these constant figures and the footfall over the three trade fair days. All segments and areas of MUNICH FABRIC START were well attended, as was the new Hall 8 which was received very well. KEYHOUSE and BLUEZONE have consistently generated the highest numbers since their inception, with visitors spending increased time exploring the halls and segments of the trade fair. We observe a shift in visitors’ needs – beyond purely sourcing fabrics and additionals and towards content and impulses, towards innovations and new market directions.”
Sebastian Klinder, Managing Director MUNICH FABRIC START

All of this is set against the backdrop of the future of the textile and fashion industries being determined by new and highly complex issues, more than ever before. For one thing, there is the multi-layered focus on sustainability with all of its associated awareness, sensibility and responsibility.

For another, there is digitisation and technology as a parameter of perspective that will increasingly redefine product and process solutions. Relevant to many segments, these fields are catered to by MUNICH FABRIC START through specific showcases, thoroughly researched information and numerous product innovations to suit a broad market, thereby promoting the essential readiness for dialogue. Content, Communication, Connection. This will be as key as ever in the future – as confirmed by visitors and exhibitors time and time again.

 

“With its current exhibition formats, the very well attended and high-caliber keynotes, panel discussions and lectures, MUNICH FABRIC START makes a crucial contribution to defining the future of textiles. With the help and support of experts, renowned enterprises and ambitious start-ups combined with courageous creative minds and committed young designers who are shaping their own future in new ways, we are setting new standards in a very focused and solutions-oriented way.”
Frank Junker, Creative Director MUNICH FABRIC START

In a similar way, the unique showcases at BLUEZONE and KEYHOUSE, prove that content and communication are the essential parameters for novel collaborations. Marykate Kelly of Candiani confirms in today’s market, trade fair presence goes far beyond the collection presentation.

 

“We view BLUEZONE as a community platform and content hub. Although there are many diverse marketing channels for product communication there is no better brand experience than at a trade fair. And here at the BLUEZONE we not only find a great location but also a very open-minded and engaged community.”
Marykate Kelly, Candiani Denim

Tricia Carey of Lenzing Fibres shares this view:

“To us this is a fantastic trade fair to meet with our customers. Furthermore, we get plenty of inspirations and impressions here. MUNICH FABRIC START is without a doubt my favourite fair. There is a very special atmosphere here. Here the most varied forms of creativity collide. Moreover, we use this opportunity to explain our products, strategies and cooperations in seminars and to launch products. We welcome our most varied range of visitors here in Munich: American clients, university graduates, start-ups and, of course, leading European brands.”
Tricia Carey, Lenzing Fibers

Boasting a plethora of market launches, product innovations and collaborations by international denim brands BLUEZONE welcomed its strongest show since its inception. Exemplary was the ALL RELATED COLLAB PROJECT involving 33 designers and enterprises that jointly designed 8 sustainable denim silhouettes.

Also registering very high attendance were the Sportswear International Talks “Women in Denim” hosted by Sabine Kühnl (Editor in Chief, Sportswear International) and Lucie Germser (Head of Communication & Design, Monsieur-T.) who interviewed Tricia Carey (Lenzing Fibers), Kelly Harrington, Silvia Rancani (The Denim Window), Sinem Celik (BluProjects), Sondos Saïd (Denim Authority), Sadia Rafique (Endrime), Sevgin Sicim (C&A), Ebru Debbag (Soorty) Özge Özsov (Bossa), to name but a few.

Apart from the necessity to maintain a dialogue and network, technology is the new key factor: on the one hand, because digitisation means you can ensure the transparency required by consumers by such technologies as blockchain; and on the other, because technology developments create new visual aesthetics and thereby help provide a facelift.

No wonder then there was a lot of interest and great crowds at the KEYHOUSE when technology-based interaction was addressed, such as by KPMG x Microsoft with its third generation of a Mixed Reality Hololens, which offers an all new customer journey; or the premiere of the Digital Fabric Lab, which can shorten production cycles many times over through innovative analysis processes.

“It’s a very valuable experience to see the wide variety of visitors here at KEYHOUSE. Who are as versatile as their interests. We received very positive feedback on our Smart Textiles Pop-Up Lab. To us it is of paramount importance to be physically on site to present ourselves to a broad audience. We capitalise on the opportunity to arouse and nurture the interest in technological possibilities.”
Pauline van Dongen, Holst Center, Eindhoven

"Technology shapes Fashion" is how Rosanne van der Meer, the founder of The Girl and The Machine as well as of N.I.O. New Industrial Order, defines this development in a nutshell. This start-up designs and produces personalised knitwear on the basis of 3D knitting techniques.

”At first, I thought it was a problem that sweaters developed with 3D technology looked different than conventional, traditional knitted styles. I only realised over time that it is truly a USP for 3D knitting to have its own, inimitable look that stands out from conventional styles thereby leading fashion into the future also in terms of looks.”
Rosanne van der Meer, N.I.O. New Industrial Order

Alongside communication and digitalisation sustainability continues to be one of the dominating themes. It was addressed by Muchaneta Kapfunde of FashNerd.com in her panel discussion “Reshaping the Fashion Industry for Good” with Charney Magri (Do Epic good), Olivia Pinnock (Fashion Journalist), among others.

“Fashion has to pursue a hybrid approach overall so that the apparel industry can really opt for sustainable innovation allowing it to implement sustainability initiatives with a high degree of design, disruption and integration of new technologies.”
Muchaneta Kapfunde, Founding Editor-in-Chief FashNerd.com

The ReSOURCE Area also registered more visitors than at previous events. Visitors welcomed the expansion of fabric ranges, with rising demand for certified articles being obvious. Also very well received was the area on packaging and presentation showcased for the first time. The lecture programme which again featured excellent speakers was very well attended.“Visitors come well prepared and ask informed questions. Renowned major players rub shoulders here with start-ups. We receive many questions by e-mail after the fair now so that an in-depth and personal level of communication emerges. It’s also nice to see that visitors take their time and have a systematic approach. This shows: the system is embraced. The efforts undertaken by the trade fair company for the RESOURCE Area have paid off. A great commitment.”
Heike Hess, Internationaler Verband der Naturtextilwirtschaft e.V.

Simon Angel was also impressed by the KEYHOUSE:

“Many visitors have now understood that they should be curious and open to all the things happening here. The atmosphere speaks for itself. Content, dialogue and communication are the key parameters for this form of interaction. It’s nice to see that exhibitors and visitors now know what to expect at KEYHOUSE. Sustainable Innovations hone in on this spirit and start dialogue to convey the message in a nutshell.”
Simon Angel, Curator Sustainable Innovations

The call for sustainable products and corresponding transparent and resource-saving production has long stopped being a niche theme. It is one of the most pressing challenges of relevance for all fabrics and findings markets – the unanimous statement of both exhibitors and visitors at MUNICH FABRIC START. Tomas Vucurevic, owner of brand strategy consultancy Braind, sees great potential for upstream suppliers to the textile industry to build their own brands with the help of measurable quality claims.

“So-called ingredient branding is gaining in importance on markets where consumers not only demand the finished products but also ask critical questions about their genesis.”
Tomas Vucurevic, Braind

 

The compositions of garments – in terms of performance properties, also of sustainability solutions – are increasingly turning into genuine sales and purchasing arguments that can also put fashion brands in a positive light. This is why in future people will be more into vertical brand cooperations where many players across the value chain jointly work towards a solution.

Proving a resounding success was the launch of the new SOURCING AREA at the recently opened Business Club Munich located directly across from the MOC. A selection of 75 international apparel manufacturers and producers presented their services for the segments Womenswear, Menswear, Accessories, Corporate, Couture and Tailored in Hall 8. Alongside the most important German-speaking ready-to-wear manufacturers there were also renowned retailers spotted looking for producers. On top of this, visitors from the Baltic countries, from Russia and the Netherlands.

 

“It was a right and important move to locate the new sourcing format at this venue. We receive corresponding feedback from exhibitors and many visitors. We have already received confirmation from all exhibitors at this stage that they will be back next time. It is important that ‘manufacturing and production’ are presented here in Munich and get such exclusive exposure.”
Sebastian Klinder, Managing Director MUNICH FABRIC START

For the 7th time now the HighTex Award was presented for outstanding achievements in innovative and sustainable product development as part of MUNICH FABRIC START. The winner was RDD Textiles from Portugal, second and third place went to Italy: to M.T.T. Spa Manifattura Tessile and Brugnoli. The award winning innovations are presented in detail at the following link: HIGH TEX AWARD WINNERS

 

“We consider the HighTex Award as both a recognition for outstanding performance and as a motivation for novel innovation projects. It is a sustainable contribution to a clean future and a conscious handling of resources thanks to innovative material use. Our heartfelt congratulations go to the three winning enterprises – they have earned our respect for their efforts and commitment of all participants and their forward thinking product developments.”
Claudia Mynott, Communications Director MUNICH FABRIC START

For the whole duration of the trade fair a comprehensive and highly specialised programme of side events informed visitors and exhibitors about hot topics, trends and directions at KEYHOUSE, at the DENIM DOCK in BLUEZONE and in the ReSOURCE Area. The interest was enormous and shows how urgently information is needed to come up with the right answers to burning issues.

“Time and time again I am thrilled to see how MUNICH FABRIC START has developed as a high-quality international fabric fair. The timing and the spectrum on offer here are ideal for my work. I have come to completely concentrate on the trade fairs here in Munich.”
Thomas Rath

“This very focused exhibition is ideal to have in-depth conversations with your suppliers. The trip to Munich always pays off for us.”
Dorothee Schumacher

The next MUNICH FABRIC START will be held from 4 to 6 February 2020. BLUEZONE opens on 4 and 5 February 2020. For further details on the scheduling go to our statement.

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MUNICH FABRIC START AWARDS 7TH HIGHTEX AWARD

RDD TEXTILES FROM PORTUGAL WINS INNOVATON AWARD FOR ABSOLUTE NOVELTY

 

Munich, 4 September 2019 - The winners of the 7th HighTex Award have been announced. Given the large number of competitive new products from international fabric producers, it was no easy task for the expert jury consisting of Philip Langer, Iris Schlomski, Christoph Hornung, Alex Vogt, Simon Angel and Jo Baumgartner to reach an unanimous decision.

The winners of the HighTex Award 2/19.
RDD TEXTILES from Portugal wins first place with a bonded double-sided jersey quality. Outstanding was the jury's assessment of the development of this new bonding technique through an environmentally conscious mechanical process and newly developed without any additional adhesive. For the filling, 100% Tencel TM which uses an environmentally friendly fiber. According to RDD Textiles this excellent jersey quality, first introduced at MUNICH FABRIC START, is breathable, warming, comfortable, extremely lightweight and absolutely fashionable.

„'We are very happy about this award, which we have received for the second time. The award especially means a lot to us because this now award winning article is a real novelty. For the launch of this outstanding jersey quality, the HighTex Award is a welcomed marketing tool to publicize this novelty in the marketplace.“
Elsa Parente, RDD TEXTILES

v.l. Simon Angel, Sebastian Klinder, Roberto Denna, Enrico Reali, Elsa Parente, Frank Junker, Claudia Mynott,
Alex Vogt, Jo Baumgartner

Second place goes to M.T.T. SPA MANIFATTURA TESSILE TOSCANA from Italy for a wool quality with 14 percent polyamide content currently offered at a high fashion level. This is ensured by a graphic PU print in a technically aesthetic vinyl look. Abrasion and pilling are drastically minimized by this fashionable way of coating. Ideal for trend-setting womenswear with classic wool properties.

 

'We are very happy to be among the winners of the HighTex Award. Our company invests a great deal of energy and know-how in the development of new technologies, innovative fibers and visionary finishes. Always taking into account environmentally friendly, sustainable criteria. It is an honor for the entire team, who are constantly researching forward-looking products'
Enrico Reali, M.T.T. SPA

v.l. Jo Baumgartner, Enrico Reali, Frank Junker

Third place goes to fabric specialist BRUGNOLI, also based in Italy, with a highly functional 3-layer technology. New is the use of bio-based polyamide. The elastic protective membrane is waterproof, windproof and breathable and therefore predestined for outdoor fashion. The first layer is made of extra fine merino wool and bio-based polyamides. The second layer offers a high degree of comfort and functional protection as an extra thin elastic membrane. With the third layer featuring extremely thin polyamides plus elastane. The result is a soft shell quality for jackets and pants that is already used by well-known Italian fashion and function brands.

 

'This award is a wonderful recognition of our performance and proof of our continuous expertise in innovative product solutions. Especially since we have already taken first place last year. The winning fabric is truly an exceptional article with a patent-pending membrane. The HighTex Award motivates and encourages us to consistently improve our research and development strategy.'
Massimiliano Denna, BRUGNOLI

v.l. Massimiliano Denna, Roberto Denna, Simon Angel

The HighTex Award is part of an overall conceptual approach by MUNICH FABRIC START as one of the world's largest textile fabric fairs for intelligent process solutions, innovative highlights, biotech, digitization and sustainable innovation.

 

„We see the HighTex Award as recognition for outstanding achievements and at the same time as motivation which encourages unique innovation projects. It promotes sustainable contributions towards a clean future and more conscious use of resources thanks to the innovative use of materials. Our congratulations to the top three companies and our respect to the performance and commitment of all of the participants and their innovative product developments."
Frank Junker, Creative Director MUNICH FABRIC START

 

The award-winning products and other outstanding innovations will be on display in the HighTex Forum KEYHOUSE for the entire duration of the trade fair from 3 to 5 September 2019.

KEYHOUSE by MUNICH FABRIC START – From Poetry and Ideology to Digitalisation.

As a think tank for fashion tech, smart textiles, sustainability and innovation, KEYHOUSE offers concrete approaches for a future-oriented textile and fashion industry. It spans the spectrum from technology to sustainability, from digitalisation to new material resources and manufacturing processes. The mindset of ‘democratic’ research projects, inspiring collaborations and networks as well as high-tech product and process development reflects the pulsating mood of KEYHOUSE at MUNICH FABRIC START.

Those attending include:
Smart Textiles Pop-Up Lab by Holst Centre x Pauline van Dongen featuring interactive workshops on printing electronics on textiles. As a Dutch research hub, the Holst Centre specialises in the development of printed electronics. Unlike conventional electronics, these circuits are thin, lightweight, flexible and even stretchable. They make it possible to make all kinds of products and materials interactive. The material properties of these printed electronics make them particularly suitable for integration in textiles.


KNITCLOUD by N.I.O. combines sustainability and digitalisation with the launch of a personalised 3D knitwear-on-demand brand at the Keyhouse, which as a smart network offers a future-oriented, sustainable answer to today’s overconsumption of clothing. What began with initial tests by start-up company The Girl and The Machine has now developed into a market-ready brand for custom-made 3D knitwear on demand that will be scalable in the future. Knitcloud by N.I.O. (New Industrial Order) will allow brands, designers and web shops to connect virtual designs, body


measurement apps, virtual fitting solutions and a digital tailor system (DTS) with a subsequent on-demand ordering system (ONOS). In future, this smart concept will make it possible to produce customised and personalised clothing – as the world’s first open ecosystem for 3D knitwear on demand.


KPMG, one of the leading auditing and consulting firms in Germany, will deliver a unique fusion of business, technology and fashion to the KEYHOUSE this season together with the global IT group Microsoft. This partnership is dedicated to business and technology systems for the fashion industry. The launch of disruptive technologies such as HoloLens, a new POS system, better process management tools and integrated social media engagement will satisfy the modern, demanding customer of the future, ensuring a new era for fashion retailing,


DIGITAL FABRIC LAB
As a joint showcase initiated by MUNICH FABRIC START, the leading specialist firms Assyst, Caddon, Vizoo, Triple Tree Solutions and the University of Dresden have joined forces to present a new type of digitalisation process for fabrics in a comprehensible and practical way through simulated digitalisation stations. The DIGITAL FABRIC LAB demonstrates a new form of analysis process that overhauls production and accelerates it many times over. Digital material parameters such as elasticity, flexibility, tension and rigidity are determined for the realistic use of textiles in product simulation. For these physical measurements, surfaces, colours and textures must be recorded and collated in a technologically presentable way.

‘Digitalisation 4.0 is certainly one of the key issues when it comes to future process controls. One of the essential building blocks within these major technical changes will be the digitalisation of fabrics and additionals. For each fabric and each button there will be a digital ‘twin’.’
Sebastian Klinder, Managing Director MUNICH FABRIC START


SUSTAINABLE INNOVATIONS
Creating alternative materials from unusual resources, instructions for a new approach to textiles and clothing and the rediscovery of traditional crafts – the SUSTAINABLE INNOVATIONS Forum will showcase it all, discover:
> PHERES & AUXTEX by Eric Esser, with the creation of CAD files thanks to the 3D printing process FDM (Fused Deposition Modelling).
> Atlas of Sustainable Colour(s) by JULIA KALETA as a sustainable colour compass.
> LOOP.A LIFE with a circular approach to extending the life cycle of textiles.
> LOOP COLLABORATION STUDIO as an integrative movement of socially oriented resource exploitation.
> WORN TO WEAR by Lena Winterink interprets the conscious handling of clothing through the use of copper wire in the yarn.
> SWART LAEKEN by Lotte Gulpers present high-quality items made of premium wool as a sustainable raw material.
> DYELUX by Nikolett Madai uses by-products from the food industry to produce dyestuffs for textiles.
> KNOT by Sanne Visser looks at horn as a raw material from a new angle and creates yarns, ropes and nets from hair.


‘With these selected showcases at KEYHOUSE we give impulses and solutions for a future-oriented use of materials and marketable production processes. This offers great potential for synergies and collaborations, which – used at the right interface and linked together – will have a lasting impact on industry. This season we have once again succeeded in mapping out a broad range of relevant topics for the future.’
Claudia Mynott, Communications Director MUNICH FABRIC START

HIGHTEX AWARD
The HighTex Award will be presented for the 7th time. The MUNICH FABRIC START Innovation Prize honours outstanding initiatives and commitment in the fields of intelligent process solutions, innovative highlights, biotechnology, digitalisation and sustainable innovations.


‘We present the HighTex Award in recognition of outstanding achievements and, at the same time, as a motivation for innovative research projects and thus as a sustainable contribution to a clean future and conscious use of resources.’
Frank Junker, Creative Director, MUNICH FABRIC START


Candidates are assessed according to the following categories: High-Tex, Technology, Smart Fibres, Sustainability, Resource Efficiency, Finishing, Functionality, Health and Circularity Process. An essential principle here is process realisation and marketability.


The award winning products and other innovations in the KEYHOUSE HighTex Award Forum will be on display for the entire duration of the trade fair. Supplemented by detailed information on the respective exhibited products including contact information.


SIDE EVENTS
Furthermore, KEYHOUSE offers a comprehensive and exclusive programme of side events throughout the duration of the trade fair. In addition to trend seminars, these include top-class workshops, talks and round table discussions.


The entire lecture programme can be found at >> events.munichfabricstart.com

BLUEZONE by MUNICH FABRIC START – Denim in a New Dimension.

BLUEZONE, with over 100 internationally brands, has established itself as one of the world’s most important denim fairs as well as the initiator of a strong industry community that stands for the future-oriented reorganisation of the denim market. For transparency, environmentally friendly production, innovative products and conscious consumption.

On the 3rd and 4th of September, BLUEZONE will present the latest developments for denim, finishes, washes and ready-made solutions under the ALL RELATED theme in Halls 6 and 7, supplemented by vintage and timeless segments and the latest edition of BLUEFEST in the Bluepark.

ALL RELATED
In the ever-changing denim industry, weaving mills, producers and manufacturers are now more than ever in direct contact with consumers and need to develop their marketing and communication skills in a similar way to denim brands. Until recently, an invisible border separated the players in the jeans industry from end consumers. Today’s open-minded and curious customers now demand transparency not only from brands, but also from producers. At the same time, brands are transferring more and more responsibility to the producers. It is precisely in this interactivity that the new connection for interaction with end consumers lies.
Blockchain, transparent distribution concepts and social media together build new standards that the industry itself must set. Weaving mills and manufacturers are part of an ALL RELATED chain of global value shifts in society.

‘With BLUEZONE as one of the largest international denim trade fairs, a platform has been created that brings together experts, invited to pass on their know-how. This is where networking takes on a new dimension. New communication channels, transparent production chains and changing consumer behaviour present the denim industry with fundamental challenges, but at the same time also offer great opportunities for a future-oriented BLUE Industry’
Sebastian Klinder, Managing Director MUNICH FABRIC START

ALL RELATED COLLAB PROJECT
The ALL RELATED COLLAB PROJECT at BLUEZONE is a defining showcase of how future collaborations can and will look like. This powerful initiative combines creativity, cooperation, transparency and responsibility. International designers, fabric suppliers, additionals manufacturers and producers have split up into 8 teams and realised their vision of a sustainable denim silhouette.


‘With the ALL RELATED COLLAB Project we go one step further. This project is an unprecedented initiative whereby 23 BLUEZONE exhibitors have joined forces with designers to create an innovative vision of denim.’
Lucie Germser, Head of Communication & Design, Monsieur-T.


Innovation and sustainability are now and will remain central themes for denim. Innovation highlights presented at BLUEZONE include:


Candiani drastically reduces water consumption through its patented Kitotex technology, it is biodegradable and even helps to clean waste water. Conventional chemicals are no longer used.


Naveena Denim focuses on eco-friendly, functional fibres, yarn engineering and presents “Zevolution”, a denim made of environmentally friendly fibres instead of cotton and “Retrotech” a modern vintage cotton with a stretch admixture.


With Rainbow, Natural, Flames and Dryscratch, Piovese establishes four basic principles as lines of research and innovation helping them to grow ethically.


Texpro recycles 70% of the water used for production and uses laser washing techniques for dyeing and finishing.

Bossa is launching the new “Eversoft” family series with new finishing technologies that deliver extreme comfort and super soft touch. It was in cooperation with SAAT x Texpro Corp x Bossa that our new Japanese-inspired, high-quality hostess outfits were created.


Berto expands the “Pianeta” product range, which recycles production waste.
Calik Denim focuses on “Selfsized Boost”, a new concept for long-lasting favourites.


Thanks to the “Cactus Project”, Kilim Denim uses a new technology that allows indigo to adhere better to the warp yarn, saving 93% water.


Tejidos Royo presents the world’s only Foam Indigo Dyeing technology, reducing water consumption by 100%, chemical use by 89% and energy consumption by 65%.

Candiani Denim and Ruedi Karrer celebrate their first, very special collaboration on the BLUEZONE. Candiani Denim makes Ruedi Karrer's dream come true: a self-created jean in a limited edition of 60 numbered models. Designed by Ruedi, developed by Candiani and made 100% in Italy by IMJIT. The sales proceeds go towards the expansion of the Jeans Museum in Zurich, founded by Karrer. The very special and very personal jeans project also includes a short film about the life and passion of Ruedi Karrer, which premieres on September 3rd in BLUEZONE.


Today, consumers are demanding more and more from their denim. CARVED IN BLUE asks experts how they see the challenges ahead. The new video series courtesy of TENCEL™ Denim revolves around Collaboration, Cotton and Beyond, Closing the Loop and Future Thinking.
Tuesday, 3 September 2019 at 10.00 am & 5.00 pm
Wednesday, 4 September 2019 at 10.00 am & 4.00 pm

These and other relevant topics for the denim market will be explored in depth in talks and panel discussions by such names as Sportswear International, Monsieur-T., Archroma, Tejidos Royo, the Blogger's Hour and in the ALL RELATED COLLAB presentation on the long wooden table running down the centre of the BLUEZONE, which offers space for direct exchange and personal dialogue.


The full events programme can be found at >> events.munichfabricstart.com

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