COLLABORATE TO REGENERATE – Can we transform the reputation of our industry from being less bad, to doing good?

The Journey to Carbon Neutrality, improved Soil heath, Biodiversity increase highlights attention to make garments less bad for the planet; Can Regenerative Agriculture play a roll into your strategy? The big ones Patagonia, Hugo Boss & the Kering Group, but also the German SME LAESSIG FASHION or the UK Start-up Bedstraw+Madder to name a few are all integrating this supply line into their sourcing. This talk focuses on a “farm-to-fashion” cotton-value-chain in which the brand is supportive from the seed onwards, enabling the farm to develop a resilient eco-system through regenerative farming. This direct collaboration is build on long term commitment for positive change, creating trust and preparing calculated risks in a short and transparent supply chain. The conversation will be suitable for both those new to the concept, but also insights to those pioneering this approach. (EN)