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COLLABORATE TO REGENERATE – Can we transform the reputation of our industry from being less bad, to doing good?
August 30 @ 4:00 pm - 5:00 pm
The Journey to Carbon Neutrality, improved Soil heath, Biodiversity increase highlights attention to make garments less bad for the planet; Can Regenerative Agriculture play a roll into your strategy? The big ones Patagonia, Hugo Boss & the Kering Group, but also the German SME LAESSIG FASHION or the UK Start-up Bedstraw+Madder to name a few are all integrating this supply line into their sourcing. This talk focuses on a “farm-to-fashion” cotton-value-chain in which the brand is supportive from the seed onwards, enabling the farm to develop a resilient eco-system through regenerative farming. This direct collaboration is build on long term commitment for positive change, creating trust and preparing calculated risks in a short and transparent supply chain. The conversation will be suitable for both those new to the concept, but also insights to those pioneering this approach. (EN)