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Original-ID: From Science to Product – Simplified Brand Protection
Januar 27 @ 2:30 p.m. - 3:00 p.m. CET
This talk shows how a Fraunhofer research approach was transformed into a market-ready technology for brand protection. It introduces the core idea of ORIGINAL-ID: a material-based fingerprint combined with a QR code that enables item-level authentication without chips, NFC, blockchain, or changes to existing production processes. Finally, it explains how brands can use ORIGINAL-ID as a simple, scalable solution to protect products against counterfeiting, verified instantly with a standard smartphone.