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Automation & Digitization
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Original-ID: From Science to Product – Simplified Brand Protection
THE STAGE | MOC - Hall 2This talk shows how a Fraunhofer research approach was transformed into a market-ready technology for brand protection. It introduces the core idea of ORIGINAL-ID: a material-based fingerprint combined with a QR code that enables item-level authentication without chips, NFC, blockchain, or changes to existing production processes. Finally, it explains how brands can use ORIGINAL-ID as […]
Virtual dressing rooms: How to select, integrate and benefit from them
TREND LECTURES | Keyhouse - Hall 5Virtual dressing rooms have matured over the past decade to a point where multiple commercial solutions are available. These solutions vary substantially in their technical requirements, the customer experience they enable, and ultimately how they benefit shoppers and retailers. Find out which solution will fit your business the best!