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The evolution of stretch – addressing comfort & sustainability
August 31, 2022 @ 2:00 pm - 3:00 pm CEST
Skinny jeans remain top sellers but looser styles are chipping away at their long-standing market dominance. Sustainable design guidelines recommend avoiding fibre blends. But comfort remains a top priority for consumers. How are denim mills and manufacturers navigating the complex market dynamics for elasticity in denims?