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BLUEZONE NEWS FOR SEPTEMBER 2025 – PART VI

Bluezone

DNM DENIM

 

At BLUEZONE, around 50 international denim and sportswear suppliers will showcase their latest denim developments and innovations. Hall 2 will once again become the ultimate blue hotspot.
Taking place alongside MUNICH FABRIC START, THE SOURCE and KEYHOUSE, the Zenith venue will once again serve as a central hub for the international denim community, complemented by a comprehensive programme of highly relevant events and industry highlights.

FLOW | FREEDOM

 

At DNM Denim, the journey continues. Inspired by the cycles of nature and guided by Flow Theory, the company moves from Challenge through Focus and now into Freedom – the phase where potential transforms into power.

The AW 26–27 collection takes denim to a new level of comfort and style. Rich colours, distinctive textures and thoughtful constructions offer the freedom to express individual creativity. Each piece reflects the season’s trends while staying true to the unique signature of the design.

Respect for nature remains at the heart of the approach. By using solar energy and combined heat and power generation, DNM Denim reduces its CO₂ emissions, while Life Cycle Assessments (LCA studies) ensure transparent monitoring of its environmental impact. In addition, all water is recycled to conserve resources and minimise waste.

With enhanced production capacity, the company demonstrates its commitment to respecting both the planet and its people – while creating denim that celebrates freedom, comfort and sustainability.

The story that began with Challenge, evolved through Focus and now reaches its peak with Freedom is not an ending – but a new beginning. The flow continues.

»At DNM Denim, the journey continues. Inspired by the cycles of nature and guided by Flow Theory, the company moves from Challenge through Focus and now into Freedom – the phase where potential transforms into power.«

Visit DNM DENIM at their booth in H2 | B 07 and discover their latest innovations.

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