News & Blog
The new summer season’s title is Clarity. It describes the longing for clear structures and simplification against the backdrop of our present environment and the growing complexity in many areas. The search for clarity ranges from the call for transparent production and supply chains to structured fashion themes with a meaningful use of colours, silhouettes and materials. Reduction and realism, paired with imagination and creativity, create a new awareness of quality, sustainability and design competence.
The juxtaposition of rediscovered craftsmanship and new technologies, urban and rural spaces, self-questioning and social cohesion, decoration and function reflect the momentary complexity. They are opposites that inspire each other and raise awareness of the need for quality and responsible consumption. Yet, what they all have in common is the desire to face challenges with confidence and creativity. The latter thrives at the interface between new technologies and tradition. Especially where the past and the future form common ground and the familiar mixes with the new.
The five seasonal themes reflect a broad spectrum that ranges from newly interpreted craftsmanship to the rediscovery of one’s own “I”, the synergy between city and country and the fascination for the unknown. The final theme is responsible optimism, a reminder to be active and confident in shaping our future.
These 5 CLARITY trends as well as the 5 denim, street and sportswear trends of BLUEZONE under the leading theme SIGNATURE can be found as a comprehensive trend analysis with detailed colour cards, inspiring materials, moods, prints and styles in our TREND FORECAST – available in the trend forums of Foyer 2, 3 and 4, the trade show office Room B 009 or at the Bluezone check-in counter.
TREND BOOK & COLOUR CODE
150 EUR
Modularity is not a new concept. For decades, it has shaped architecture, furniture and industrial design. Applying it to soft textiles, however, opens up an entirely new discussion.
Creativity and curiosity have always been our driving force. Our work evolves through prototypes—never finished, always raising new questions about materials, processes, and possibilities.
Both the fashion and textile industry often celebrates creativity. Yet many of the industry’s creative decisions are made long before a designer ever begins designing. Colour being one of them. The thing is, by the time a designer selects yarn, someone else has already determined the available colours, sequences and combinations. Choice exists, but only within boundaries.
“Through hands-on experimentation, I explore the potential of new surfaces and alternative forms of leather, aiming to reconnect human life with the natural world as an interconnected fabric.”
