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The perfect connection is characterized by the fact that the SAATMUNICH Design Studio has been developing conceptual outfits for the Bluezone Hostess in collaboration with exclusive partners since 2016. The selection of these partners is based on the innovation of a weaver and the expertise of the manufacturer in the transformation of the nominated theme.
Sajna Weber and Thorsten Bulander, the creative minds behind SAAT, designs conceptual looks for Bluezone every year. SAAT’s unique concept developments underline their long- term experience in the fields of design, denim, and workwear.
The SAATMUNICH Design Studio has established itself as an innovative and reliable partner in the sustainable production of denim products and corporate wear.
SAAT means “together” in the Indian language and “that which arises from the seed sown” in the German language. Thus, SAAT’s fashion is a harmonious interplay of different factors that always creates something new. The result is a timeless way of work fashion, stylish and individually tailored to the customer’s needs.
The result is timeless and stylish clothing, individually tailored to the customer’s needs.
The Bluezone hostesses’ anniversary look is a selection of Key-Pieces from the previous year’s outfits. The looks represent the exhibitors and the essential components needed to create something unique in the apparel industry.
“THE HOSTESS LOOK” – The boxy crewneck T-shirt, quilted denim vest and denim shorts echo the Connexxion theme and links all the components of the apparel industry, such as, fabrics, graphics and manufacturers needed to create unique and sustainable products for the fashion world.
Modularity is not a new concept. For decades, it has shaped architecture, furniture and industrial design. Applying it to soft textiles, however, opens up an entirely new discussion.
Creativity and curiosity have always been our driving force. Our work evolves through prototypes—never finished, always raising new questions about materials, processes, and possibilities.
Both the fashion and textile industry often celebrates creativity. Yet many of the industry’s creative decisions are made long before a designer ever begins designing. Colour being one of them. The thing is, by the time a designer selects yarn, someone else has already determined the available colours, sequences and combinations. Choice exists, but only within boundaries.
“Through hands-on experimentation, I explore the potential of new surfaces and alternative forms of leather, aiming to reconnect human life with the natural world as an interconnected fabric.”
