News & Blog
Reject egoism, create ecoism, rewrite your future.
Consumption, mass production, ecosystems. ECOISM thrives on our need for a better world, for true sustainable solutions and the rethinking/overhaul of our industrial blue planet.
In a denim world moving at social media speed, denim trends are key to benefit end consumers and the industry with a clear direction. The BLUEZONE trend direction is split into two main categories to reflect our present and our future: themes which directly address fabric and product development, such as NO STRETCH or BLUE WELLNESS. And themes which tackle the important trending styles in our world, such as POWER DRESSING and ANTI BEAUTY.
“Sustainability is not a trend, but every trend should be sustainable.”
The following trend directions develop under the main topic ECOISM:
Altruistic manufacturing, altruistic products, brand initiatives. Think: Products made in collaboration with people in need, small associations, handicapped. Products in which the benefits go to those in need.
Novelties without stretch…male & female, gender neutral. Think: Wider fits are their way to becoming mainstream and need a new generation of more rigid, more compact fabrics. Trend looks are more relevant with crisp somewhat rigid denim. Surfaces might be soft but compact weaving is key.
A revolution in taste is key. Printed denim, coloured denim, and striped denim. Think: Jacquards, fancy weaves in unusual patchworks, layers, colour blockings. Strange visual matches, creating the antidote to harmony.
Power dressing for a tough future. When politics go wrong, power dressing strikes back. Think: Business denim with a stylish twist. Power dressing also for men.
The need for a soothing denim product. Denim that takes care of your skin, brain & body. Think: Fibers, coatings, ingredients, softness, anything that makes you and your body feel better.
No future. Sartorial denim against Friday wear. A punk attitude with elegant codes. Think: Bleached and spotted denim. Black, grey, white denim, stretch and rigid fabrications.
The key is subtly in the effects. Acid fade-outs. Gritty yet pastel tenderness. Flowers, flowers, flowers … &animals, prints and solids. Think Acid effects on denim are key and tend to stay for some time. What is the next generation of acid and pastel effects on denim …
Strange is the new beauty. Strange denim, strange products. New aesthetics, new proportions, sartorial, oversized, asymmetrical. Think: Flat-finished denim, reactive dye denim, Indigo denim.
Modularity is not a new concept. For decades, it has shaped architecture, furniture and industrial design. Applying it to soft textiles, however, opens up an entirely new discussion.
Creativity and curiosity have always been our driving force. Our work evolves through prototypes—never finished, always raising new questions about materials, processes, and possibilities.
Both the fashion and textile industry often celebrates creativity. Yet many of the industry’s creative decisions are made long before a designer ever begins designing. Colour being one of them. The thing is, by the time a designer selects yarn, someone else has already determined the available colours, sequences and combinations. Choice exists, but only within boundaries.
“Through hands-on experimentation, I explore the potential of new surfaces and alternative forms of leather, aiming to reconnect human life with the natural world as an interconnected fabric.”
