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How to use Color to engage Consumers emotionally – Color as the Key Attribute for successful Branding and Sales Growth

July 19, 2023 @ 1:00 pm - 2:00 pm CEST

Learn from exciting, successful Pantone Color Projects with customers like Valentino, Lacoste, H&M Home, Ticino Tourism, FC Barcelona how Color has influenced their consumers.Color is the first attribute of a product or logo we recognize and the last we forget. If Color is used wisely, focused and trend orientated it is the key element to increase Brand Awareness, tells an emotional Marketing Campaign, lets a product or palette be inspired by newness or simply increases sales figures.


July 19, 2023
1:00 pm - 2:00 pm CEST
Event Category:


Carola Seybold
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TREND LECTURES | Keyhouse – Hall 5