What is the state of brand identity in the fashion industry today, and where is it heading? A conversation about the delicate balance of design innovation in today’s digital age. Drawing from his hands-on experience with fashion trims, Morten Frost Madsen, Head of Design at Trimco Group, will share insights on how to smoothly integrate trends and digital elements into a designer’s daily work. He will also touch upon the subtle integration of AI into the design process, highlighting its role as a supportive tool rather than a disruptive force.